ADVANCED GOOGLE ANALYTICS
LEVERAGE YOUR OWN DATA TO ANALYSE THE CUSTOMER JOURNEY AND OPTIMISE YOUR DIGITAL MARKETING CAMPAIGNS
Regal Kowloon Hotel
21 Jun 2019, 9am – 5pm
HKD 4607 per person (Before 21st May 2019)
HKD 6167 per person thereafter
Save HKD 1560 with Early Bird Discount
Deep dive into Google Analytics and acquire the latest techniques to attain in-depth customer insights that will accelerate your digital marketing efforts. This one-day course will teach you how to develop a custom digital marketing funnel and identify key metrics to evaluate your online performance. The topics will cover the fundamental areas of extracting valuable insights on your customer journey to analysing the audience, acquisition and behaviour reports to help you make informed marketing decisions; through Google Analytics.
**Participants MUST bring along their laptops for the purpose of this training.
Key Takeaways: How it can benefit you and company.
- Ability to incorporate Google Analytics into your current marketing efforts
- Analyse marketing trends through Google Analytics
- Measure conversion rates
- Calculate revenue and ROI
- Understand data points and their impact on your business
- Interpret visitor behaviour to your website
- Identify various segments visiting your website
- Quantify the success of your campaigns
- Schedule reports and share data with stakeholders