AI-enabled Psychographic Social Media Strategies
Using AI and psychographics to market better, easy and at a lower cost
Behavioural analysis or the ‘psychographic discipline’ plays an important part in helping brand marketers understand their consumers’ behaviours, interests and what appeals to them as a product user.
In this masterclass, you will be introduced to the most recent developments of AI technology and the principles of behavioural psychographics, and how you can integrate it into your digital marketing campaigns. This is a practical course where you will be trained to use tools and set up your own AI-driven psychographic marketing campaigns to engage your audience at a higher level of personalisation.
- Introduction to multimedia data analytics
- Introduction into AI as a tool to infer knowledge from the huge amount of data that we have
- How to use psychographics to “touch people’s hearts”
- Tools to drive AI enabled psychographic marketing campaigns in Google, Facebook and beyond
- Optimise AI-driven messages
Note: Participants are encouraged to bring along their laptop for this course.
How You Can Benefit!
- Acquire key skills to develop an effective digital marketing campaign using AI-technology based on psychographics
- Implement psychographic marketing strategies and AI tools to drive outstanding marketing campaigns
- Learn best practices of AI tools and approaches that can help you to employ psychographics-AI strategy into your business
- Know how to touch the ”internal me” of your customers by incorporating psychographic strategies into your marketing demographics
Who Should Attend
- VPs and Marketing directors
- Marcom Managers
- Social Media Managers
- Digital Marketing Managers
- PR Managers
- Account Managers
- And other marketing professionals with consumer-facing businesses