Crisis Communications & Reputation Management
Prepare your team and safeguard your reputation during a crisis
A company’s most valuable asset is its good name. In this day and age, an issue or crisis erupting and disrupting your business is almost inevitable; it could be a small service lapse, data leak, brewing corporate scandal, natural disaster or Black Swan event. Your best safeguard is to be as prepared as possible before a crisis occurs.
This workshop is designed to build the confidence, familiarity and awareness to navigate through, knowing that once the crisis hits, there will be a tidal wave of demands, deluge of information to process and analyse, and limited time to mobilise resources and plan. Without a crisis communications strategy in place, you’re on the backfoot.
Participants will be provided with an overview on the mechanics of how an issue erupts into a crisis (and drawing the distinction), and more importantly, will discover how companies and leaders within the organisation should assess, respond and lead effectively during this time. Beyond the crisis, participants will learn the foundation for their reputation recovery strategy.
This workshop builds behaviour science into the crisis response plan and provides guidance on techniques to manage multiple stakeholder conversations under duress. Participants will be immersed in scenario-based exercises to explore and develop workable crisis response strategies at the individual and organisational level.
How You Can Benefit!
- Understand the key principles of crisis communications
- Establish a crisis communications framework
- Know how to get started on initiating and implementing your company’s crisis communications plan
- Understand the importance of messaging
- Develop crisis leadership skills and ways to protect the company’s reputation in a crisis
Who Should Attend
This course is designed for marketing and crisis management practitioners who are responsible in managing their brand reputation, marketing communications, business continuity planning and crisis.
- Marketing Communications
- Crisis Management
- Public Relations
- Media Relations
- Brand Reputation Management
- Corporate Strategy Management