Transform Your Strategy with Design Thinking

A solution-based approach to innovation

25 September 2019, Hong Kong

Course Introduction

Transform Your Strategy with Design Thinking

A solution-based approach to innovation

Thinking like a designer can significantly elevate your business performance by changing the way your organisation develops products, services and processes. Design thinking is a recent solution-based approach used in business and IT to achieve better project results.

It is extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.

This course introduces a powerful solution-based methodology that aims to benefit customer-centric organisations which are willing to innovate in a very conscious way. Participates will also learn how companies such as IDEO approach design thinking and the organisational elements associated with the approach. Additionally, hands-on exercises will be assigned during the sessions aiming to cement newly acquired knowledge and skills on the key elements of design thinking.

The Trainer

Francis Goh

CEO
HehSed Consulting

Francis Goh is the former CEO and the Singapore Managing Director and Partner at Mercer. Francis has more than twenty years of international experience in the technology and energy industries, having had numerous P&L and high impact leadership roles with global leaders such as Accenture, SAP, HP, Microsoft and ExxonMobil. During this time, Francis has worked across Asia, Europe and the United States.

More About The Trainer

Francis specializes in the areas of emerging solutions, breakthrough business models and innovation. He has a proven track record in building high-performance teams and overachieving both revenue and profit targets consistently. He has a strong reputation for developing and deploying new business go-to-market strategies across sales, operations and resource management.

Francis is a hands-on leader with deep solution and value-selling expertise across a broad spectrum of clients in the Asia Pacific region across industries such as Oil & Gas, FSI, telco, manufacturing and the government. Francis is passionate about recruiting, managing and coaching high-performing talent. He is also a recognized keynote speaker and is frequently invited to speak at various industry platforms.

As a trainer who specializes in Digital Transformation, business strategies and leadership, Francis is a Guest Lecturer at the Nanyang Business School Fellow MBA program.

Francis holds an Honors degree in Mechanical Engineering, an MBA and a PhD in International Management.

Agenda

Course Agenda

  • What is design thinking? The right tool for the job

  • Attributes of solution-based thinking

  • Design thinking process

  • Design thinking for innovation and leadership

Contact Jason at jasonl@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Use human-centred design in the creative solution process
  • Build ideas from the ground up to ideate and test solutions for the best possible outcomes
  • Apply design thinking principals in your workplace

Who Should Attend

Business, marketing and strategy leaders including:

  • Senior Executives, VPs and Chief Digital Officers
  • CMOs and Directors of eCommerce or eBusiness
  • Customer Insights professionals
  • Mid Managers in related business areas

Technology leaders and innovators including:

  • CIOs, VPs and Directors of IT strategy
  • VPs and Directors of application development
  • Technology leaders of web, digital, and mobile initiatives
  • Mid Managers in related technology areas

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