UX Design for Marketers

The Art and Science of Delivering Online Satisfaction

4 October 2019, Hong Kong

Course Introduction

UX Design for Marketers

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” – Donald A. Norman, The Design of Everyday Things

User Experience (UX) Design strives to enhance user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product or service. For marketers, this is particularly relevant when it comes to their customers’ online journey.

When Apple released the first iPhone in 2007, it was marketed as a “leapfrog product” – superior and easier to use compared to any other Smartphone in the market. With the elimination of the keyboard, it opened up a whole new world of possibilities. This is one of the most iconic poster children of UX Design.

With UX Design often being touted as the sweet spot between business needs and user needs, why should you care about it? Simply because the consumer expects optimized user experience across platforms. A recent study by Forrester Research has shown with that a better UX design, yield conversion rates could be boosted by up to 400%.

This is where Marketing Magazine’s MasterClass: UX Design for Marketers: The Art and Science of Delivering Online Satisfaction comes in. This hands-on, one-day program aims to help enhance your online customer experience and drive customer loyalty; with boosting sales as the end game.

The Trainer

Soumik Chakraborty

Entrepreneur and Director, Training and Education
Happy Marketer

For over 10 years, Soumik’s specialization encompasses Analytics, UX, Branding, Marketing, Strategy, and all aspects of online marketing including eCommerce and Mobile launches. His numerous marketing and branding certifications include Google AdWords, Analytics, Shopping, Search, Video, Display Certifications, Hubspot Inbound Certifications and more.

More About The Trainer

He has run online and digital campaigns for Streetdirectory, MDIS, Ogilvy & Mather – “Unilever, Nestle, IBM, Guinness, Cathay, SingTel and more”, American Express -Online Lead consumer cards acqyisition, Mothercare, Mindchamps, German European School, Dassault Systemes, Popety, UEX Global, 8I Investments, 80 Startups, Actxa Generations- Mckinsey and Company Social Enterprise, Innobay, Cannondale-Cannasia, and many more.

Whether it’s selling small services and products for SMEs or Nescafe Dolce Gusto, Milo, IBM Servers, Samsung Note, Amex Card and such MNCs, Soumik has ran campaigns across Industries and countries through various online channels.

Soumik was featured on Asian Entrepreneur Portals and Huffington Post, and also as a tech contributor and writer for many sites.

Soumik is also a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.

He has worked extensively with many Education and Training partners including NTUC Learning, James Cook University Singapore, Kaplan, Conversion Hub – An SPH Company, Republic Polytechnics for course development and training/teaching.

Agenda

Course Agenda

  • Learn the essentials of User Experience Design

  • Understand users as humans

  • Understand users as target audience

  • Understand information architecture

  • Learn UX design of fundamental web elements

  • Understand wireframes and prototypes

  • Understand usability and user testing

  • Learn de-facto UX software solutions

Contact Eza at ezamurniz@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Understand the role of User Experience and how it benefits Digital Marketing across the funnel
  • Learn about fundamental principles of visual design as well as human psychology employed in User Experience design
  • Learn about the process of User Experience Design and the various UX deliverables

Who Should Attend

  • Digital Marketing Leaders
  • Creative Professionals
  • Digital Planners
  • Digital Media Professionals
  • Budding Designers
  • And any marketing Professionals who want to improve their online customer experience

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Presented By

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