Crisis Response for PR Leaders

Date: 27 – 28 November 2023

Time: 9am – 5pm

Location: Hong Kong, In-person

Overview

The repercussions of a crisis on businesses can extend far beyond initial boundaries. In today’s climate, the capacity to recognise and adeptly handle a social media crisis has become an essential skill for PR, Marketing, and Communication leaders, as well as their teams.

By implementing robust response management strategies, you can safeguard your business and mitigate risks before they escalate and become uncontrollable ensuring the protection of your brand and reputation.

This 2-day masterclass on Crisis Response for PR Leaders will be deep dive on the key elements of crisis management and how to formulate a crisis management plan effectively. Examine how to implement the crisis plan into action and the post-crisis recovery strategy.

Key learning outcomes:

  • Learn the key elements of crisis management, differentiate between a social media crisis and an incident and recognising the potential business impact.
  • Explore consumer behaviour and the factors that influence their actions when making negative comments.
  • Proactively prevent social media crises through building positive brand equity.
  • Formulate a crisis management plan that includes implementing a comprehensive set of response management strategies and techniques, supported by a practical case study.
  • Create an effective social media policy that aligns with your business goals and effectively engages your team.
  • Implement the crisis plan into action.
  • Conduct a post-crisis recovery strategy and make future recommendations.

Who should attend

Mid-level professionals who are responsible for designing a robust crisis communication framework, including the following functions:

  • PR
  • Crisis communications
  • Corporate Communications
  • Marketing Communications
  • Communications
  • Corporate Affairs
  • Social Media
  • Brand
About the trainer
About the trainer

Kylie Chown

Social Media Crisis Strategist & Trainer

She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.

She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.

Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.

Please contact

Leshka De Leon
Regional Project Manager
Tel: +65 6692 9031 Ext 816
Mobile: +63 9550491519

for more information.

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Agenda

Day 1, 27 November 2023

0900 – 1030
  • Introduction to course.
  • Learn the key elements of crisis management, differentiate between a social media crisis and an incident and recognising the potential business impact.
  • Explore consumer behaviour and the factors that influence their actions when making negative comments.
  • Hands-on activity: Develop a consumer behaviour matrix.
1030 – 1045

Morning break

1045 – 1230
  • Proactively prevent social media crises through building positive brand equity.
  • Hands-on activity: Create a social media content strategy that builds brand equity for your business.
1230 – 1330

Lunch

1330 – 1530
  • Formulate a crisis management plan that includes implementing a comprehensive set of response management strategies and techniques, supported by a practical case study.
  • Hands-on activity: Develop a crisis management plan for your business.
1530 – 1545

Afternoon break

1545 – 1645

Case study review and discussion.

1645 – 1700

Q&A and wrap-up

Day 2, 28 November 2023

0900 – 1045
  • Welcome and day 1 recap.
  • Create an effective social media policy that aligns with your business goals and effectively engages your team.
  • Hands-on activity: Develop a social media policy.
1045 – 1100

Morning break

1100 – 1230
  • Develop and implement the crisis plan into action.
  • Hands-on activity: Implement the social media crisis plan.
1230 – 1330

Lunch

1330 – 1530
  • Conduct a post-crisis recovery strategy and make future recommendations.
  • Hands-on activity: Develop a post-crisis template.
1530 – 1545

Afternoon break

1545 – 1645

Case study review and analysis.

1645 – 1700

Q&A and wrap-up

Register today

LIMITED TIME OFFER

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Hong Kong, In-person

27 – 28 November 2023, 9am – 5pm
Early Bird till 31th of August 2023

USD 1,199 999

*Group discounts applicable.

**The mode of delivery for this virtual class is Zoom. 

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.