Advanced Facebook Advertising
Grow your dollars through proven Facebook marketing systems
How quickly should you see results with Facebook advertising? What are the real ingredients that are truly required to see an ROI from Facebook (even before spending a dollar)? How much budget do you really need? Why are your campaigns generating inconsistent results and how do you turn them around?
This workshop isn’t about temporary tactics or hacks. Instead, it is about building the right systems and processes to make Facebook advertising work for your business.
This interactive one-day Masterclass is designed by a top digital marketing professional who has worked with both small business owners and some of the largest brands in the world. You will learn how to navigate the world of Facebook advertising with practical and actionable processes and generate ROI once you have executed them. You will also learn how to leverage on Facebook as a sustainable client acquisition channel for your organisation.
How You Can Benefit!
- Identify key Facebook ad challenges and the way forward in 2020 and beyond
- Understand the mechanics behind the Facebook ads system such as auctions, pacing and pixels
- How to “ethically spy” on your competitors’ ads and create your own marketing narrative
- Discover how to translate your research into a campaign launch
- The 3 phases of a product launch campaign and how to maximise leads and/or sales
- Stay updated with the latest Facebook ad product that is halving CPMs and delivering aboveaverage performance
- Optimise your campaigns and funnels for profitability in the initial phase
- How to challenge your in-house marketing team and/or agencies to make each dollar work extra hard for you
- 4 skills you need to hire for to build a strong in-house marketing team
Who Should Attend
This course is designed for marketing practitioners who are interested in leveraging Facebook as one of their marketing tools for their digital marketing campaigns.
- VPs and Marketing Managers
- Advertising and Promotion Managers
- Advertising Account Managers
- Media Managers
- Digital Marketing Managers
- Sales and Marketing Managers
- And other marketing professionals who would like to learn more about the latest advancements of Facebook advertising and marketing
Early BirdRegister by 8 May 2020
Standard Rate9 May 2020 onwards
What Clients Are Saying
Jason has been and is a great mentor. From the first day I got into his program he provided me huge amounts of value which nowadays have turned into me having my own digital marketing agency specialized in Facebook Ads. Crazy work ethic and very strong values.
We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible.
Co-Active Training Institute
Jason is a life changer. He has taught me how to grow my agency. His analytical skills and mentorship has provided me with the ropes to succeed in this business and I really appreciate his no-nonsense approach to work.
The Rebel Berry Group
It’s really an informative course. Gained more knowledge about Facebook after attending this course. Explored strategies that I’ve never thought of. Eye opening experience.
Janel Tan from Cold Storage
Very clear and explained in detailed – recapped over more complicated topics and ensured everyone was ready to move on to the next topic. Great in simplifying the information and walking through case studies and why and where they apply to theory. Very insightful into the mechanics and techniques to use not only immediately for my business but to plan for future plans.
Jennifer Leslie, Marketing Manager from Trouble Brewing
Presenter was very engaging. He brought in relevancy for the industries of all major attendees.
Denise Celine Wong, Division Leader from Kumon Asia & Oceania
An insightful workshop that will assist me in building my social media ad buy.
Noor Hanisza Mohd Yusof from Science Centre Board
The trainer does know his stuff. There were some technical hands-on exercises on FB platform that were relevant for people dealing with ads. Trainer is very up to date and he shared a few FB initiatives that are new in the market and it was a great insight for me as a marketer
Isabel Ho from Lighthouse Independent Media