Facebook Advertising Essentials
Tried-and-proven system, methods, and case studies developed after spending multiple millions of dollars to grow your organisation’s marketing capabilities.
How quickly should you see results with Facebook advertising? What are the real, no-BS, ingredients that are truly required to see an ROI from Facebook (even before spending a dollar)? How much budget do you really need? Why are your campaigns generating inconsistent results and how do you turn them around?
This workshop isn’t about temporary tactics (like tricking the algorithm) or hacks (like boosting your post to get likes from low-cost countries). It’s about building the right systems and processes to make Facebook advertising work for your business.
This interactive 1-day MasterClass is designed by a top digital marketing professional who has worked with both small business owners and some of the largest brands in the world. You will learn how to navigate the world of Facebook advertising with practical and actionable processes, and generate ROI once you have executed them. If you want to leverage on Facebook as a sustainable client acquisition channel for your organisation, register and join this masterclass now.
How You Can Benefit!
- Why some advertisers succeed while others fail
- How to use the Facebook business and ads manager the right way
- Elements of a successful Facebook advertising campaign
- Introduction to the Facebook pixel
- Recommended ways to structure your campaigns
- How to create a “right size” marketing funnel
- How to write compelling ad copy and produce attractive ad creatives
- How to target the right people on Facebook
- How to manage your Facebook ads effectively using the Ads Manager
Who Should Attend
This course is designed for marketing practitioners who are interested in leveraging Facebook as one of their marketing tools for their digital marketing campaigns.
- Marketing Managers
- Advertising and Promotion Managers
- Advertising Account Managers
- Media Managers
- Digital Marketing Managers
- Sales and Marketing Managers
- Facebook Marketing Manager
- And anyone who directs, builds or manages Facebook Advertising campaigns or lead generation, nurturing and sales.
Early BirdRegister by 9 February 2020
Standard Rate10 February 2020 onwards
What Clients Are Saying
Jason's training helped set me up with the essential fundamentals of Facebook advertising right from the start...and build on it from there. I learned how to implement and analyse the ads, so I could take Facebook advertising to the next level.
– Loke Yee Lin, founder of Rebel Berry Social Media