Facebook Advertising Essentials

Tried-and-proven system, methods, and case studies developed after spending multiple millions of dollars to grow your organisation’s marketing capabilities.

9 March 2020, Indonesia, Jakarta

Course Introduction

Facebook Advertising Essentials

Tried-and-proven system, methods, and case studies developed after spending multiple millions of dollars to grow your organisation’s marketing capabilities.

How quickly should you see results with Facebook advertising? What are the real, no-BS, ingredients that are truly required to see an ROI from Facebook (even before spending a dollar)? How much budget do you really need? Why are your campaigns generating inconsistent results and how do you turn them around?

This workshop isn’t about temporary tactics (like tricking the algorithm) or hacks (like boosting your post to get likes from low-cost countries). It’s about building the right systems and processes to make Facebook advertising work for your business.

This interactive 1-day MasterClass is designed by a top digital marketing professional who has worked with both small business owners and some of the largest brands in the world. You will learn how to navigate the world of Facebook advertising with practical and actionable processes, and generate ROI once you have executed them. If you want to leverage on Facebook as a sustainable client acquisition channel for your organisation, register and join this masterclass now.

The Trainer

Jason How

Managing Director
Agency J

As the managing director of Agency J, Jason does more than just run a business. With close to a decade of experience in digital marketing, Jason is obsessed with crunching data to innovate new strategies and help his clients with their investments.
In one of his most triumphant victories, he took over the campaigns for an Inc 5000 company and helped them to improve lead monetisation by over 500%, enabling them to spend over $1M on Facebook profitably in a single year.

 

More About The Trainer

Before starting Agency J, Jason was a partner at BlitzMetrics, where he consulted for the marketing brains behind Golden State Warriors (NBA team), The Economist and Social Media Marketing World, the world’s largest social media marketing conference.
As a marketer gaining international prominence, he was also invited to write extensively for Agorapulse, AdEspresso, Social Media Examiner, among several other publications.

His clients cover international brands and education companies such as American College of Acupuncture & Oriental Medicine, Auston Institute, Coaches Training Institute, Delta Defense, Envision Experience, Michael Bolduc International, among many others. He also serves as a consultant for HootSuite, providing advisory to large enterprises such as National Disability Insurance Agency (Australia), Associates in Advertising, Cambridge University Press, Credit Suisse, and Nine Entertainment Co.

Agenda

Course Agenda

  • 3 elements of a successful Facebook advertising campaign
  • How to write a great ad copy (including a framework)
  • How to structure your Facebook advertising account (including demonstration)
  • How to create a media plan in 3 phases
  • How to manage your Facebook ads effectively using the Ads Manager
  • Understanding Facebook advertising products and best practice

**Participants are ENCOURAGED to bring along their laptops for the purpose of this training.

Contact Eza at ezamurniz@marketing-interactive.com or call +65 6423 0329 to book your seat now!

Request For Full Agenda

10 + 14 =

Upon submission, I am aware of and agreed to the Privacy Policy and Terms of Use.

Key Takeaways

How You Can Benefit!

  • Why some advertisers succeed while others fail
  • How to use the Facebook business and ads manager the right way
  • Elements of a successful Facebook advertising campaign
  • Introduction to the Facebook pixel
  • Recommended ways to structure your campaigns
  • How to create a “right size” marketing funnel
  • How to write compelling ad copy and produce attractive ad creatives
  • How to target the right people on Facebook
  • How to manage your Facebook ads effectively using the Ads Manager

Who Should Attend

This course is designed for marketing practitioners who are interested in leveraging Facebook as one of their marketing tools for their digital marketing campaigns.

  • Marketing Managers
  • Advertising and Promotion Managers
  • Advertising Account Managers
  • Media Managers
  • Digital Marketing Managers
  • Sales and Marketing Managers
  • Facebook Marketing Manager
  • And anyone who directs, builds or manages Facebook Advertising campaigns or lead generation, nurturing and sales.

Masterclass Pricing

Testimonials

What Clients Are Saying

Jason's training helped set me up with the essential fundamentals of Facebook advertising right from the start...and build on it from there. I learned how to implement and analyse the ads, so I could take Facebook advertising to the next level.

– Loke Yee Lin, founder of Rebel Berry Social Media

Video Testimonial

Masterclass Photo Gallery

Presented By

MARKETING Masterclass Series is brought to you by MARKETING magazine, advertising + marketing magazine and MARKETING-INTERACTIVE, publications of Lighthouse Independent Media. Copyright © Lighthouse Independent Media Pte Ltd 2019. Privacy Policy | Terms of Use