Marketing in the Age of Hyper Personalisation
Leverage your own data to analyse the customer journey and optimise your digital marketing campaigns
Personalisation has been something that occurs more and more as marketers find new ways to break through the clutter to reach out to the customers in an increasingly cluttered online marketing world. Yet, there are still many organisations still have yet to adopt this to reach out to their picky and fickle consumers.
Join us in this intensive 1-day Program to equip you with all the key skills of Marketing in the age of hyper-personalisation. The course provides a comprehensive immersion into the role of personalisation in not only Marketing but also in driving holistic business results.
Learn how to formulate a personalised marketing strategy that delivers across key digital marketing channels. Understand the role played by personalisation at each stage of the customer acquisition funnel, how to make your marketing on digital channels more effective and gain exposure to hands-on frameworks and best practices.
How You Can Benefit!
- Learn to build powerful online personalisation strategy that can be integrated into your overall marketing strategy
- Differentiate between the multiple personalised marketing strategies to assess the best for your marketing objectives
- Understand the customer acquisition funnel, from awareness to engagement, to conversion and retention
- Accelerate your learnings via practical case studies how some brands have effectively used personalisation to meet their marketing objectives
- Apply to your own business or brand the principles of personalisation via a simple to use yet effective framework
Who Should Attend
This course is relevant for professionals in the following departments/fields:
- Brand Marketing Executives
- Social Media Executives
- Client Agencies
- Digital Marketing Executives
- Any brand marketers who desire to learn and understand how to build a powerful online personalisation strategy
- Any brand marketers who desire to gain a practical understanding of how to leverage personalisation across digital marketing channels