How to captivate, convince and convert better by leveraging the neuroscience in your copywriting
An average person is exposed to at least 5000 advertisements in a day and people are becoming increasingly sceptical towards sponsored content. One’s biggest challenge as a content creator would be to stand out from the rest – be it to captivate audiences so they would be more interested to read the content, or to ensure that one’s messaging would stand out among all the others.
Pop-psychologist and best-selling storyteller Stu Lloyd shines a light on the dark art of persuasive copywriting, giving you a grab-bag of science-based practice-proven hacks to hit, hold and harvest your audience.
How You Can Benefit!
- You will understand the headspace of your audience better.
- You will learn ways to trigger neuro-transmitter chemical reactions in them, to make them more receptive to your message.
- You will be able to design Emotional Journeys for them, tailored to your desired commercial outcomes.
- You will learn and practice several copywriting techniques and hacks.
- You will gain greater confidence in the use of the ‘dark arts’ of persuasive copywriting (and promise to use it ethically).
- You will outperform with your words in your personal and professional life.
Who Should Attend
- Content Creators
- PR Executives
- Marcomm Executives
- PR Managers
- Marcomm Managers
- And anybody who needs to get their messages across impactfully and effectively.
Early BirdRegister by 15 May 2020
Standard Rate16 May 2020 onwards
What Clients Are Saying
You have transformed the team in a day!
– Director O&D, Asia Pacific, Colgate Palmolive.
Fantastic! Inspiring, fun, practical – some of the best training in my 25-year career. What Stu does so well is combine psychology research and present it in a way that is meaningful for everyone. That’s his magic dust.
– Managing Director, IPSOS, South East Asia
Great! Best course I have taken so far. Stu is an expert in his field. 10/10!
– Director, Pfizer
Very inspiring and engaging teacher with highly positive energy. I learned a lot!
– Senior Consultant, APAC, Hootsuite.
Your workshop helped me to cut through the clutter of information and data to find the real story.
– Marketing Director APAC, Adobe.