Advanced Programmatic Advertising

Elevate your programmatic advertising beyond foundations

15 November 2019, Malaysia

Course Introduction

Advanced Programmatic Advertising

Elevate your programmatic advertising beyond foundations

Elevate your programmatic advertising beyond foundations Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. It is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to understand especially in the planning and execution phase.

Learn directly from an experienced digital marketing advertising professional how to elevate your programmatic activity to a more advanced level of planning and execution. This course covers all the more advanced concepts in programmatic technology, planning as well as the relevant topics of data strategy and measurement and analytics which are key to elevating programmatic work.

The Trainer

Vicki Lyon

Consultant
Prohaska Consulting

Vicki has worked across all aspects of the digital media space with broad experience across multi platform, video, display, DOOH, programmatic and mobile having created commercial opportunities for publishers, ad networks, telecommunications and ad exchanges across APAC and Africa.

More About The Trainer

Vicki has successfully established several businesses in the Asia Pacific region; SpotXchange a programmatic video ad exchange; the first US ad network to be introduced to the region, Ooyala’s AdTech platform for Broadcasters; SiteTour, the first SSP for Digital Out of Home; Tribal Fusion; and was responsible for the commercialisation of Vogue.com.au and Taste.com.au.

Vicki also spent some time at Telstra, Australia’s largest telecommunications service provider, building out their AdTech strategy and was instrumental in the acquisition of Video Ad Server VideoPlaza.

She is passionate about the digital marketing growth in the region and partakes through advocacy, education and innovation.

Agenda

Course Agenda

  • Strengthening Programmatic Fundamentals
  • Data Management and Audience Targeting
  • Programmatic Ad Inventory
  • Planning, Strategy and Optimization
  • Role of DSPs, DMPs, SSPs
  • Leveraging ad tech vendors across different platforms, devices
  • Programmatic bidding process
  • Leverage first and third party data to drive campaign effectiveness
  • Viewability tools, optimisation, measurement
  • Understanding the impact of GDPR data regulations from the EU and how this will impact us in Asia
  • Real-time bidding vs programmatic guaranteed
  • Setting up private marketplace deals
  • Metrics (CPM, CPC, CPA) and attribution

Contact Winnie Lim at winniel@marketing-interactive.com or call +65 6423 0329 to book your seat now!

Request For Full Agenda

10 + 1 =

Upon submission, I am aware of and agreed to the Privacy Policy and Terms of Use.

Key Takeaways

How You Can Benefit!

  • Develop essential skills in understanding programmatic, a growing field that has in-demand skills both in-house at clients and also across agencies
  • Understand the programmatic ecosystem, including advertising technology and data providers, and the role they play in helping you to implement effective advertising
  • Understand the components that go into developing a programmatic advertising strategy
  • The right questions to ask your agency and technology partners, or your client
  • Increase your career opportunities by building your digital knowledge and skills – you will learn how this ties into your overall digital marketing planning

Who Should Attend

  • VPs and Marketing Directors
  • Advertising Directors
  • Advertising Account Managers
  • Media Managers
  • Digital Marketing Managers
  • Publishers
  • And other marketing professionals from the brand-side and agencies who are responsible in programmatic advertising

Participants are encouraged to bring along their laptops.

Masterclass Pricing

*Human Resources Development Fund (HRDF)

Malaysia – Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, please download here.

Masterclass Photo Gallery

Presented By

 

MM Masterclass Series is brought to you by Marketing magazine, a publication of Lighthouse Independent Media. Copyright © Lighthouse Independent Media Pte Ltd 2019. Privacy Policy | Terms of Use