Loyalty Marketing Part 2

Loyalty Programme Development

4 December 2019, Malaysia

Course Introduction

Loyalty Marketing Part 2

Loyalty Programme Development

“As a customer’s relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers” – F.P. Reichheld

Creating and sustaining a loyalty programme is fraught with challenges. Southeast Asian consumers’ recent uproar to taxi e-hailing company, Grab’s, amendment of their loyalty programme is an example of how important maintaining an effective programme is for consumers.

Loyalty Marketing Part 2 is a specifically designed, hands-on and intensive programme which will offer delegates the opportunity to create and apply their own tailored, sustainable and, most importantly, profitable loyalty programme so as to avoid upsetting their own customer-base.

Armed with a pre-training exercise based on their current customer loyalty programmes, participants will benefit from hands-on, practical training in refining and reshaping their loyalty scheme, using Aquitude’s Set – Create – Execute – Optimise (SCEO) loyalty programme building process.

Delegates will set their programme objectives, define the customer’s experience at each step, set the appropriate key performance indicators (KPIs), understand the fundamental data requirements and define which tools and techniques are necessary to understand customer behaviour and drive maximum loyalty.

The Trainer

Christina Ioannidis

Chief executive officer 
Aquitude

Christina Ioannidis is an internationally recognised speaker, trainer and entrepreneur. She is the chief executive officer of Aquitude, an international brand engagement consultancy, which works with corporations to engage with their main stakeholders – their employees and their customers. She is also the business and digital master-trainer of Aquitude.

More About The Trainer

Over her 22-year career, household names have entrusted Christina and her team with their brand and corporate development, including Hermès, Kaya Skin Clinic, Shell, Allied Domecq Spirits and Wines, Betfair, Accenture, Ebay, and other FTSE/Fortune 100 organisations, as well as Southeast Asian power players such as blibli.com and Lazada, amongst others.

Christina is also the chair of the Gulf Marketing Review’s Marketing to Women Conferences, and spearheads activities with local and international brands on leveraging the highly lucrative female spending power with the GCC/Middle East.
From brand management through to digital (and social) marketing and business transformation training, Christina’s breadth of business expertise has equipped her to deliver cutting-edge programmes globally. From Manama, to Dubai, London, Texas, Kuala Lumpur, Jakarta, Johannesburg, Singapore, Hong Kong and Shanghai, Christina has inspired and enlightened audiences worldwide.

Agenda

Course Agenda

  • The Set – Create – Execute – Optimise (SCEO) loyalty programme building process
  • Loyalty business models which are transforming customer interactions
  • How to drive economic value from your customers: Calculating the ROI
  • Loyalty programme vision and proposition: Why YOUR programme vs the competition?
  • Creating ’stickiness’: What will drive customers to return to your programme?
  • Your loyalty data needs
  • Storyboarding exercise: Building the end-to-end experience as a prototype
  • Identifying key performance metrics for your loyalty programme

Contact Eza at ezamurniz@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Practical design and definition of a targeted customer loyalty programme
  • Hands-on calculation of their loyalty programme’s ROI to justify the longer-term investment
  • Deep-dive into customer segmentation and insights into benefits and rewards which will drive customer retention, and, ultimately, profitability
  • Creation of the end-to-end experience for customers and its prototyping in order to drive ‘stickiness’
  • Ability to engage with stakeholders in IT/systems development and business insights to ascertain data points, systems and analytics required to make their newly-set programme a successful reality

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • VPs and Marketing Directors
  • Marcom Directors
  • Social Media Managers
  • Bloggers/Influencers
  • Digital Marketing Managers
  • PR Managers
  • Entrepreneurs/Start-ups
  • Anyone trying to boost the loyalty of their customers and meet commercial objectives

Masterclass Pricing

*Human Resources Development Fund (HRDF)

Malaysia – Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, please download our guide here.

Testimonials

What Clients Are Saying

"I have been working with Christina since 2006 and her professionalism, expertise and innovative approach have never ceased to amaze me. I have experienced Christina’s unique training styles as their client at one of the world's leading energy companies (Shell) and in a global professional services firm (PA Consulting). I have been impressed by her ability to adapt the delivery style to the audience and engage even the most difficult groups."

– A. K, PA Consulting, UK

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