LOYALTY MARKETING : HOW TO DRIVE BOTH BRAND AND COMMERCIAL OBJECTIVES
TAKE YOUR KNOWLEDGE OF LOYALTY MARKETING TO THE NEXT LEVEL
New World Petaling Jaya Hotel
17 JUN 2019, 9am – 5pm
USD 599 per person (Before 17th May 2019)
USD 799 per person thereafter
Save USD200 with Early Bird Discount
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Course Introduction
Key Takeaways
Course Introduction
An intensive programme which will offer participants a deep dive into understanding the intricacies of customer loyalty management.
Armed with a pre-training exercise in reviewing their current customer loyalty programmes, participants will benefit from hands-on, practical training in selecting appropriate metrics, setting effective key performance indicators (KPIs) and using various tools and techniques available to understand customers to drive maximum loyalty.
Jam-packed with real-life case studies and actionable insights, this course will enable participants to design and execute cutting-edge loyalty programmes upon leaving the session.
Key Takeaways: How it can benefit you and company.
- Deep understanding of the fundamentals of Customer Loyalty and the levers which impact it
- Focus on practical review and implementation of changing customer behaviour through the customer lifecycle
- Hands on experience on understanding data requirements which will facilitate customer segmentation to cater to customer needs
- Learn from global best practice on effective loyalty programmes and CRM from across sectors and across channels
Venue: New World Petaling Jaya Hotel
1, Jalan SS7/26A, Kelana Jaya, 47301, Petaling Jaya, Selangor Darul Ehsan, Malaysia
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Email rachels@marketing-interactive.com directly, or give Rachel Sarmiento a call at +65 6423 0329 to request the agenda and/or to register for this MasterClass!