Advanced Facebook Advertising
Grow your dollars through proven Facebook marketing systems
How quickly should you see results with Facebook advertising? What are the real ingredients that are truly required to see an ROI from Facebook (even before spending a dollar)? How much budget do you really need? Why are your campaigns generating inconsistent results and how do you turn them around?
This workshop isn’t about temporary tactics or hacks. Instead, it is about building the right systems and processes to make Facebook advertising work for your business.
This interactive one-day Masterclass is designed by a top digital marketing professional who has worked with both small business owners and some of the largest brands in the world. You will learn how to navigate the world of Facebook advertising with practical and actionable processes and generate ROI once you have executed them. You will also learn how to leverage on Facebook as a sustainable client acquisition channel for your organisation.
How You Can Benefit!
- Identify key Facebook ad challenges in 2019/20
- Understand the mechanics behind the Facebook ads system such as auctions, pacing and pixels
- Discover how to translate your research into a campaign launch
- Recommended ways to structure your campaigns
- 3 variables you should always split test when launching a new Facebook ad campaign
- Stay updated with the latest Facebook ad product that is halving CPMs and delivering above-average performance
- Optimise your campaigns and funnels for profitability in the initial phase
- Master key techniques to maintain campaign profitability and scale it to the next level
Who Should Attend
This course is designed for marketing practitioners who are interested in leveraging Facebook as one of their marketing tools for their digital marketing campaigns.
- VPs and Marketing Managers
- Advertising and Promotion Managers
- Advertising Account Managers
- Media Managers
- Digital Marketing Managers
- Sales and Marketing Managers
- And other marketing professionals who would like to learn more about the latest advancements of Facebook advertising and marketing
Early BirdRegister by 23 May 2020
Standard RateFrom 24 May 2020
*Human Resources Development Fund (HRDF)
Malaysia – Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, please download our guide here.
What Clients Are Saying
Jason has been and is a great mentor. From the first day I got into his program he provided me huge amounts of value which nowadays have turned into me having my own digital marketing agency specialized in Facebook Ads. Crazy work ethic and very strong values.
We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible.
Co-Active Training Institute
Jason is a life changer. He has taught me how to grow my agency. His analytical skills and mentorship has provided me with the ropes to succeed in this business and I really appreciate his no-nonsense approach to work.
The Rebel Berry Group
It’s really an informative course. Gained more knowledge about Facebook after attending this course. Explored strategies that I’ve never thought of. Eye opening experience.
Janel Tan from Cold Storage
It is a really informative course. Gained more knowledge about Facebook after attending this course. Exposed to strategies I’ve never thought of. Eye opening experience
Marcom Executive, Dairy Farm Group
Very clear and explained in detailed – recapped over more complicated topics and ensured everyone was ready to move on to the next topic. Great in simplifying the information and walking through case studies and why and where they apply to theory. Very insightful into the mechanics and techniques to use not only immediately for my business but to plan for future plans.
Jennifer Leslie, Marketing Manager from Trouble Brewing
Presenter was very engaging. He brought in relevancy for the industries of all major attendees.
Denise Celine Wong, Division Leader from Kumon Asia & Oceania
An insightful workshop that will assist me in building my social media ad buy.
Noor Hanisza Mohd Yusof from Science Centre Board
The trainer does know his stuff. There were some technical hands-on exercises on FB platform that were relevant for people dealing with ads. Trainer is very up to date and he shared a few FB initiatives that are new in the market and it was a great insight for me as a marketer
Isabel Ho from Lighthouse Independent Media
Very insightful into the mechanics & techniques to use not only immediately for my business, but to plan for future trends
Marketing Manager, Trouble Brewing
Presenter was very engaging and this helps to bring in relevancy for industries of all attendees
Division Leader, Kumon Asia & Oceania
An insightful workshop that will assist me in building my social media ad buy
Manager, Science Centre Singapore
Great class for Advanced & day to day Facebook advertisers. Content is quite extensive, yet in-depth for different targeting approaches for meeting different business objectives. Inspired to take time & resources to re-think strategies on Facebook
Senior Officer Marketing, British Motors Limited
Jason is a very engaging presenter. Not only was the day very informative, but practical as well with the case studies and step by step process. He definitely showed me the possibilities for my future campaigns
Marketing Executive, Swire Hotels
Overall this course has provided me with a lot of new concepts and ideas to manage my company’s Facebook ad platform more efficiently
Marketing Associate, Rakuten Securities Limited Hong Kong