Advanced Facebook Advertising

Grow your dollars through proven Facebook marketing systems

23 June 2020, Malaysia

Course Introduction

Advanced Facebook Advertising

Grow your dollars through proven Facebook marketing systems

How quickly should you see results with Facebook advertising? What are the real ingredients that are truly required to see an ROI from Facebook (even before spending a dollar)? How much budget do you really need? Why are your campaigns generating inconsistent results and how do you turn them around?

This workshop isn’t about temporary tactics or hacks. Instead, it is about building the right systems and processes to make Facebook advertising work for your business.

This interactive one-day Masterclass is designed by a top digital marketing professional who has worked with both small business owners and some of the largest brands in the world. You will learn how to navigate the world of Facebook advertising with practical and actionable processes and generate ROI once you have executed them. You will also learn how to leverage on Facebook as a sustainable client acquisition channel for your organisation.

The Trainer

Jason How

Managing Director
Agency J

As the managing director of Agency J, Jason does more than just run a business. With close to a decade of experience in digital marketing, Jason is obsessed with crunching data to innovate new strategies and help his clients with their investments.
In one of his most triumphant victories, he took over the campaigns for an Inc 5000 company and helped them to improve lead monetisation by over 500%, enabling them to spend over $1M on Facebook profitably in a single year.


More About The Trainer

Before starting Agency J, Jason was a partner at BlitzMetrics, where he consulted for the marketing brains behind Golden State Warriors (NBA team), The Economist and Social Media Marketing World, the world’s largest social media marketing conference.
As a marketer gaining international prominence, he was also invited to write extensively for Agorapulse, AdEspresso, Social Media Examiner, among several other publications.

His clients cover international brands and education companies such as American College of Acupuncture & Oriental Medicine, Auston Institute, Coaches Training Institute, Delta Defense, Envision Experience, Michael Bolduc International, among many others. He also serves as a consultant for HootSuite, providing advisory to large enterprises such as National Disability Insurance Agency (Australia), Associates in Advertising, Cambridge University Press, Credit Suisse, and Nine Entertainment Co.


Course Agenda

  • Staying ahead of Facebook’s “bell curve”
  • Practical activity: Taking a Facebook advertising plan from paper to launch
  • Facebook advertising management
  • Demonstrating the value of Facebook advertising to a business’ bottom line
  • Advanced Facebook advertising strategies and techniques
  • Breaking down the complex Facebook advertising system into actionable guiding principles
  • 3 phases of product launch you should always start with
  • How to scale your campaigns
  • Exercise and discussion: The ultimate Facebook marketing campaign optimisation framework
  • Case study: Funnel optimisation
  • Case Study: 111x ROAS retargeting campaign strategy
  • Campaign Budget Optimisation (CBO) best practice

**Participants are ENCOURAGED to bring along their laptops for the purpose of this training.

Contact Jessy Koh at or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Identify key Facebook ad challenges in 2019/20
  • Understand the mechanics behind the Facebook ads system such as auctions, pacing and pixels
  • Discover how to translate your research into a campaign launch
  • Recommended ways to structure your campaigns
  • 3 variables you should always split test when launching a new Facebook ad campaign
  • Stay updated with the latest Facebook ad product that is halving CPMs and delivering above-average performance
  • Optimise your campaigns and funnels for profitability in the initial phase
  • Master key techniques to maintain campaign profitability and scale it to the next level

Who Should Attend

This course is designed for marketing practitioners who are interested in leveraging Facebook as one of their marketing tools for their digital marketing campaigns.

  • VPs and Marketing Managers
  • Advertising and Promotion Managers
  • Advertising Account Managers
  • Media Managers
  • Digital Marketing Managers
  • Sales and Marketing Managers
  • And other marketing professionals who would like to learn more about the latest advancements of Facebook advertising and marketing

Masterclass Pricing

*Human Resources Development Fund (HRDF)

Malaysia – Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, please visit their website.


What Clients Are Saying

Jason has been and is a great mentor. From the first day I got into his program he provided me huge amounts of value which nowadays have turned into me having my own digital marketing agency specialized in Facebook Ads. Crazy work ethic and very strong values.

Campos Advertising

We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible.

Co-Active Training Institute

Jason is a life changer. He has taught me how to grow my agency. His analytical skills and mentorship has provided me with the ropes to succeed in this business and I really appreciate his no-nonsense approach to work.

The Rebel Berry Group

It’s really an informative course. Gained more knowledge about Facebook after attending this course. Explored strategies that I’ve never thought of. Eye opening experience.

Janel Tan from Cold Storage

It is a really informative course. Gained more knowledge about Facebook after attending this course. Exposed to strategies I’ve never thought of. Eye opening experience

Marcom Executive, Dairy Farm Group

Very clear and explained in detailed – recapped over more complicated topics and ensured everyone was ready to move on to the next topic. Great in simplifying the information and walking through case studies and why and where they apply to theory. Very insightful into the mechanics and techniques to use not only immediately for my business but to plan for future plans.

Jennifer Leslie, Marketing Manager from Trouble Brewing

Presenter was very engaging. He brought in relevancy for the industries of all major attendees.

Denise Celine Wong, Division Leader from Kumon Asia & Oceania

An insightful workshop that will assist me in building my social media ad buy.

Noor Hanisza Mohd Yusof from Science Centre Board

The trainer does know his stuff. There were some technical hands-on exercises on FB platform that were relevant for people dealing with ads. Trainer is very up to date and he shared a few FB initiatives that are new in the market and it was a great insight for me as a marketer

Isabel Ho from Lighthouse Independent Media

Very insightful into the mechanics & techniques to use not only immediately for my business, but to plan for future trends

Marketing Manager, Trouble Brewing

Presenter was very engaging and this helps to bring in relevancy for industries of all attendees

Division Leader, Kumon Asia & Oceania

An insightful workshop that will assist me in building my social media ad buy

Manager, Science Centre Singapore

Great class for Advanced & day to day Facebook advertisers. Content is quite extensive, yet in-depth for different targeting approaches for meeting different business objectives. Inspired to take time & resources to re-think strategies on Facebook

Senior Officer Marketing, British Motors Limited

Jason is a very engaging presenter. Not only was the day very informative, but practical as well with the case studies and step by step process. He definitely showed me the possibilities for my future campaigns

Marketing Executive, Swire Hotels

Overall this course has provided me with a lot of new concepts and ideas to manage my company’s Facebook ad platform more efficiently

Marketing Associate, Rakuten Securities Limited Hong Kong

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