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MASTERCLASS SERIES
Social Media Crisis: “First Response”
How to mitigate risks to your business and your brand
Social media can be beneficial for businesses but when things don’t go to plan, it can have a detrimental effect on the business.
Choose from our available dates:
Singapore
26 October 2022
9am to 3pm (GMT+8)
Malaysia
27 October 2022
9am to 3pm (GMT+8)
Virtual Session
1 December 2022
9am to 3pm (GMT+8)
Course Introduction
Social Media Crisis: “First Response”
How to mitigate risks to your business and your brand
Social media can be beneficial for businesses but when things don’t go to plan, it can have a detrimental effect on the business.
In today’s context, knowing how to identify and manage a social media crisis is an essential skill for all PR and Social Media Communication teams. Combining a proactive approach with response management strategies mean that you can protect your business and mitigate risks before matters get viral and out of hand.
Masterclass Format
5 hours of intensive LIVE masterclass session
Training slides, handouts and materials
Testimonials
What Clients Are Saying
The Trainer
Kylie Chown
Founder, Kylie Chown Consulting
Kylie Chown is a renowned Social Media Strategist and Trainer.
Kylie is the current #2 LinkedIn expert in Asia Pacific, in 2021 was awarded Best Use of LinkedIn from the Social Media Marketing Institute, and Mentor of the Year -Marketing/Public Relations/Social Media – Silver in the Stevie Awards. She is Australia’s first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes. She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Institute and EVOLVE Brisbane.
More About The Trainer
Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand. Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don’t have a strategy or struggle with sharing this confidently online. She also co-authored the book, CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation.
Agenda
Course Agenda
Timing – 8.45am to 3pm (GMT+8)
08.45am Virtual Registration
09.00am – 12.00nn
Part 1: Introduction to social media crisis management and PR
Part 2: Preventing a social media crisis
Part 3: Introduction to social media policy development
12.00nn – 1.00pm Lunch break
1.00pm – 3:00pm
Part 4: Response management
Part 5: Case Study
Contact Adrian Ray at adrianr@marketing-interactive.com.
Speak to our Sales team for group discounts now!
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Key Takeaways
How You Can Benefit!
- Understanding what is social media crisis, its management and PR
- Understanding consumer behavior, brand loyalty and the nature of complaints
- Preventing a social media crisis
- Developing a social media policy that supports your business
- Implementing a range of response management strategies and techniques
Masterclass Pricing
Singapore
26 October 2022
USD 1,099
Malaysia
27 October 2022
USD 1,099
Virtual
1 December 2022
Early Bird: before 26 September 2022
USD 499 399
*7% GST applies to Singapore based companies and individuals
**Group discounts applicable
Who Should Attend
- Marcomm managers/executives
- PR managers/executives
- Managers/executives in crisis and reputation management
- Corporate communications managers/executives
- Specialists in communications (international/external)
- Brand managers/executives
- Social media managers/executives
- Community managers/executives
- Business owners
- Anyone interested to learn more about crisis management in social media
