If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com


Social Media Crisis: “First Response”

How to mitigate risks to your business and your brand

Social media can be beneficial for businesses but when things don’t go to plan, it can have a detrimental effect on the business.

Choose from our available dates:

Virtual Session
1 December 2022

9am to 3pm (GMT+8)

Course Introduction

Social Media Crisis: “First Response”

How to mitigate risks to your business and your brand

Social media can be beneficial for businesses but when things don’t go to plan, it can have a detrimental effect on the business.

In today’s context, knowing how to identify and manage a social media crisis is an essential skill for all PR and Social Media Communication teams. Combining a proactive approach with response management strategies mean that you can protect your business and mitigate risks before matters get viral and out of hand.

Masterclass Format


5 hours of intensive LIVE masterclass session


Training slides, handouts and materials


What Clients Are Saying

After attending the training, I had the knowledge I needed to manage my own advertising campaign. Kylie shows a genuine interest in helping you learn and understand and is focused on helping you get the results you seek. I found her to be generous in her support and a really good person work with. I wholeheartedly recommend her to anyone seeking to improve their skills in online advertising.

Kylie gave us practical and actionable steps to build each of our digital profiles, integrate social media into the business and collaborate as a team. It was fun, interactive, clear and practical. I look forward to working with Kylie to further up skill the team.

Informative; spot on; the most down to earth and a genuinely caring expert in her field - that's what comes to mind when I reflect about a training sessions Kylie ran for my clients about the power of digital connections, in particular LinkedIn. Kylie doesn't just have a wealth of knowledge about the platform but also understands how to make it work for various users – from recruiters to candidates, from business owners to leaders. I can't recommend Kylie highly enough for all thinks LinkedIn training, optimisation and coaching as with her expertise, she gets amazing results for her clients.

The Trainer

Kylie Chown

Founder, Kylie Chown Consulting

Kylie Chown is a renowned Social Media Strategist and Trainer. ​

Kylie is the current #2 LinkedIn expert in Asia Pacific, in 2021 was awarded Best Use of LinkedIn from the Social Media Marketing Institute, and Mentor of the Year -Marketing/Public Relations/Social Media – Silver in the Stevie Awards. She is Australia’s first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes. She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Institute and EVOLVE Brisbane. ​

More About The Trainer

Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand. Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don’t have a strategy or struggle with sharing this confidently online. She also co-authored the book, CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation. ​


Course Agenda

Timing – 8.45am to 3pm (GMT+8)

08.45am Virtual Registration

09.00am – 12.00nn
Part 1: Introduction to social media crisis management and PR
Part 2: Preventing a social media crisis
Part 3: Introduction to social media policy development

12.00nn – 1.00pm Lunch break

1.00pm – 3:00pm
Part 4: Response management
Part 5: Case Study

Contact Adrian Ray at adrianr@marketing-interactive.com.

Speak to our Sales team for group discounts now!

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Key Takeaways

How You Can Benefit!

  • Understanding what is social media crisis, its management and PR
  • Understanding consumer behavior, brand loyalty and the nature of complaints
  • Preventing a social media crisis
  • Developing a social media policy that supports your business
  • Implementing a range of response management strategies and techniques

Masterclass Pricing


1 December 2022

USD 499

*7% GST applies to Singapore based companies and individuals
**Group discounts applicable

Who Should Attend

  • Marcomm managers/executives
  • PR managers/executives
  • Managers/executives in crisis and reputation management
  • Corporate communications managers/executives
  • Specialists in communications (international/external)
  • Brand managers/executives
  • Social media managers/executives
  • Community managers/executives
  • Business owners
  • Anyone interested to learn more about crisis management in social media