The Future is Vertical
Vertical video is fast developing as an innovative form of storytelling. Half of the time people spend online is now on a smartphone, forcing the traditional horizontal video format to turn on its side and invite 9:16 to be the new norm.
This year, the vertical video format is estimated to take up 80% of all internet traffic. More than 75% of worldwide video viewing is on a mobile, and 9 out of 10 mobile users share the videos they’ve seen with others. It is a global phenomenon so mastering content for vertical storytelling is key to increasing your brand’s market share on social media!
Join us in this one-day workshop and learn how to design and create content specifically for the vertical format and engage with your target audience anywhere and everywhere with their mobiles (upright!) in hand.
How You Can Benefit!
- Understand how moving to vertical storytelling can improve business performance
- Get up to date with the latest vertical storytelling technologies
- Understand how to best utilise key social media platforms and formats
- Know how to catch the consumer’s eye and tell thumb-stopping stories
- Create a better consumer viewing experience through vertical content
- Create and optimise video content using and testing various software
- Generate higher conversion rates through vertical videos
- Create a better customer journey through vertical convenience
- Walk away with your own vertical storytelling action plan
Who Should Attend
- Senior Digital Marketing Managers
- Senior Social Media Marketing Managers
- Senior Web Managers
- Senior Content Marketing Managers
- And other marketing professionals who require an understanding of vertical storytelling to utilise in their mobile marketing campaigns