Design Sprints: Test new ideas swiftly

Solve big problems, validate your ideas fast. Cover 5 days in just 1 day.

18 November 2019, Singapore

Course Introduction

Design Sprints: Test new ideas swiftly

“On Monday, the Design Sprint begins with a big challenge, excellent team and not much else. By Friday of the sprint week, you’ve created several promising solutions, chosen the best, built a realistic prototype and tested it with your users.” – Jake Knapp, Creator of the Design Sprint & New York Times Best Selling Author of ‘Sprint’

Do you want to develop a new product or service? Or are you looking to improve an existing product or service? Then a Design Sprint is just what you need. This method allows you to look into the future and learn how your customers respond to new ideas before spending large amounts of time and money. As a product owner or a product manager, you want to ensure that your business idea will work before you invest large sums of money. As the name suggests, a Design Sprint is a quick way to look into the future of your product or service.

The Design Sprint enables you and your team to solve complex problems in 4-5 days using a method based on collaboration, prototyping and user testing. This method designed by Jake Knapp from Google Ventures, is at the crossroads of business strategy, UX design, Design Thinking and lean startup model. It is widely used to launch or improve a project, product or service, you can integrate it as much in agile environments as in other modes of more traditional organizations.

You’ve probably heard about Design Sprints – maybe even read Jake Knapp’s “Sprint” book already? Now it is time to participate in one yourself! Our immersive 1 day Design Sprint Masterclass will teach you how to run the 5-day Design Sprint. This isn’t like the typical trainings where you´re sitting down, listening and taking notes. Our masterclass is extremely practical and a lot of fun. We’ll teach you the process by letting you run the exercises with a team and a real-life challenge. In addition, we’ll teach you new methods and hacks that are not in the Sprint book. This will make the process faster and better.

You will discover a new way of designing products, services and businesses based on experimental learning, understanding the context of each sector, exploring the problem and prototyping solutions that will be validated by end users.

The Trainer

Nisha Agrawal

Founder & Strategist
AGL.SG Pte Ltd

Nisha runs AGL.SG (Adapt Grow Lead), a digital product design agency which she founded in Singapore. AGL is a design team tailored for ambitious companies in rapid growth or major change. They are here for those who challenge conventions and push for better. Using Design Sprints for innovative product/service design, they help clients shape what’s next.

Prior to embarking on her journey as an entrepreneur, she worked as a consultant at world class consulting firms and digital agencies such as Accenture, Huge and Critical Mass managing clients across the globe. She has worked with clients like M1, Credit Suisse, NOL, SLNG, Citibank, Shell and many more.

More About The Trainer

By combining her experience from running hundreds of sprints and her background in tech and strategy consulting, she has helped clients bridge the gap between “why?” and “how?” through speculative examination, experimentation and synthesis.

Her work includes aspects of creative strategic direction, thought leadership and narrative framing which informs and influences organizations of their target audience through the most effective means of digital interactions. These include omnichannel brand experiences coupled with design led thinking and application of agile methodologies.

Her favourite part of the job is when connections between disciplines are formed or discovered.

Agenda

Course Agenda

  • How to plan and conduct design sprints that deliver valuable, actionable insights

  • How to go out and learn who your customer really is and what’s important to them

  • How to test your value propositions before you invest in building solutions and your user interface design to make sure it’s really usable

  • How to focus and drive to actionable conclusions on questions of approach and design

Contact Nesh at mohaneshk@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • How to sell the sprint to key players in your organization
  • How to prepare for a sprint
  • How to make the sprint map without hassle
  • How to sketch ideas effectively and creatively
  • How to decide without wasting time on discussion
  • How to make a complete storyboard in 4 steps
  • How to build any prototype in a day
  • How to execute user interviews and tests seamlessly
  • How to lead a team of human beings through a workweek
  • How to follow up on the sprint results

Who Should Attend

  • Marketers
  • Product managers
  • Project managers
  • Team leaders and managers
  • Business developers
  • Designers
  • Engineers
  • Startup founders

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Presented By

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