Integrating E-Commerce into an Omni-Channel Strategy

Accelerate the growth in your sales & marketing channel

18 October 2019, Singapore

Course Introduction

Integrating E-Commerce into an Omni-Channel Strategy

Accelerate the growth in your sales & marketing channel

E-commerce has grown significantly in Southeast Asia in the last few years. According to the ‘Economy Southeast Asia 2018’ report by Google and Temasek, the expected size of the regional e-commerce market in 2025 can reach 102 billion*.

With 350 million internet users living in the region, brands ought to adapt to this new commercial landscape by making their products available online. While most companies understand the urgency and importance of e-commerce for their business, they find it hard to effectively integrate it into their business model.

Today, most companies operate e-commerce in a silo, considering it as either a sales or marketing channel. The reality is that e-commerce impacts all aspects of an omni-channel strategy and can become a significant driving force for growth if integrated correctly into the mix.

This intensive one-day masterclass provides a hands-on session for marketing and sales professionals to learn and apply a practical framework to integrate e-commerce into a broader omni-channel strategy. It will focus on the following four main areas:

  • Review a new shopper journey
  • Re-define the role of each sales and marketing channels today
  • Deciding where and how to play in each channel including e-commerce
  • Build an effective omni-channel strategy plan

Supported with relevant examples, practical frameworks and hands-on exercises, attendees will gain a better perspective on how to seize the opportunities that e-commerce provides for their business.

The Trainer

Kyriakos Zannikos (KZ)

Managing Director
ECHO Commerce Consulting

KZ has more than 12 years of experience leading digital marketing and e-commerce strategies for some of the world’s biggest multinational brands. His career spans across five different countries in the USA, Europe, Middle East and Southeast Asia, working for leading FMCGs like Johnson & Johnson, Abbott Labs, Xerox and more.

More About The Trainer

In his last appointment as regional director of e-commerce for Abbott Nutrition International in SEA, he effectively integrated e-commerce into the company’s omni-channel strategy, driving year-on-year online sales growth for three consecutive years.

He is widely known in Singapore where he operates a boutique e-commerce consulting firm (echocommerce.asia) as well as a digital commerce intelligence business (dci.ai).

Having experienced the impact of digital disruption in both businesses and communities around the globe, he is passionate about sharing his hands-on working knowledge and data with peers and senior business professionals who wish to better understand and leverage the opportunities of the new digital commerce world.

Agenda

Course Agenda

  • The SEA e-commerce landscape in 2019
  • The new shopper journey
  • Understand the role of each sales and marketing channels
  • Deciding where and how to integrate e-commerce
  • Build an omni-channel strategy activation plan

Contact Jason at jasonl@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Gain a new perspective of how e-commerce can fit in and benefit your business
  • Review best practices used by leading organisations operating an omni-channel strategy
  • Develop a better understanding on how each sales and marketing channel drives growth
  • Realise the nuances of how the new marketing and sales teams ought to work together
  • Draft an omni-channel strategy that suits your business, leveraging e-commerce

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • VPs and Marketing Directors
  • Digital Marketing Managers
  • E-commerce Managers
  • Sales and Marketing Managers
  • Brand Managers
  • Trade Marketing Managers
  • Category Managers
  • And any marketing professionals who are operating e-commerce in their organisations

Masterclass Pricing

Testimonials

What Clients Are Saying

“Very clear walk through of strategy and steps to grow in e-commerce.”

Tory Burch

“Provided some good tools and frameworks for e-commerce.”

“Clear presentation, leading the participants to think further about e-commerce platforms.”

“Very well structured class with clear delivery.”

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