The Fundamentals of Digital Marketing

2 – 3 December 2019, Singapore

Course Introduction

The Fundamentals of Digital Marketing

It is no secret that digital marketing is imperative to reach new and large audience bases. Organisations, big or small rely on digital marketing as a tool to tell their brand’s story and achieve increased marketing objectives, whether it is on social media, website, email or beyond.

Join us in this intensive 2-day programme to kick-start your digital marketing journey and get yourself equipped with all the key skills of a digital marketer. This course provides a comprehensive immersion into the role of digital marketing in driving business results.

Learn how to formulate a digital marketing strategy that delivers results and gain practical exposure to all key digital marketing channels such as SEO, SEM, social media marketing, display advertising, email marketing and more. As a marketer, you will understand the role played by digital marketing at each stage of the customer acquisition funnel, learn how to set up marketing campaigns on digital channels more effectively and gain exposure to hands-on frameworks and best practices.

The Trainer

Anser Aly

Senior Global Marketing Director
Unilever

As a senior marketing professional in Unilever, Anser Aly is passionate and driven by all things marketing. Anser has over 15 years of international expertise in growing marketing campaigns for brands and driving marketing transformation across Europe, Middle East and Australasia. 

More About The Trainer

Anser’s ground breaking success in digital marketing campaigns has won him wide recognition in the form of multiple international awards including the much coveted Cannes Lions.

Anser has been invited as a keynote speaker on big data and digital marketing in several global conferences across the UK, USA, Russia and Asia. He was also invited as a guest lecturer at leading business schools including Chicago Booth, London Business School & Singapore Management University.

Agenda

Course Agenda

  • Expose yourself to hands-on framework and best practices
  • Gain practical exposure to various key digital marketing channels
  • Formulate a result oriented digital marketing strategy
  • Learn how to use digital marketing as a tool for storytelling
  • Understand role of digital marketing at each stage of the customer acquisition funnel
  • Understand how digital marketing help to drive business results
  • Learn how to set up marketing campaigns using digital channel

Contact Mike Lee at mikel@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Solidify your foundation in digital marketing
  • Learn to build powerful online strategies that can be integrated into your overall marketing plan
  • Differentiate between multiple digital marketing strategies to assess the best for your marketing objectives
  • Understand the customer acquisition funnel, from awareness to engagement, to conversion and retention
  • Learn the essential digital marketing channels and how to apply the right ones at each step of the customer acquisition funnel
  • Demystify digital buzzwords and what they actually mean
  • Accelerate your learning in this ever-changing digital landscape with up-to-date information

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • Brand Marketing Executives
  • Social Media Executives
  • Bloggers/Influencers
  • Client Agencies
  • Digital Marketing Executives
  • Entrepreneurs/Start-ups
  • Any brand marketers who desire to develop and future-proof their digital marketing skills-set

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