Fundamentals of Google Analytics

Understand your customers – use data to get a positive ROI from your campaigns

22 April 2020, Singapore

Course Introduction

Fundamentals of Google Analytics

Understand your customers – use data to get a positive ROI from your campaigns

Google Analytics is a powerful tool that provides insights into your digital marketing activities and is essential to building a successful online presence. It tracks your web visitors and has hundreds of data points from Visitor demography to conversions and browsing patterns of them on your website.

Any marketer or business owner shouldn’t be making a single decision without looking into Analytics. It tells you who your users are, where they come from, what they are doing on your site and their potential interests and intentions. It helps to segment your customers into different groups and allow you to target them more effectively.

With so many data points, what becomes important is setting your goals and strategy and going about analysing it through Google Analytics.

The course answers all those and more with Hands-On Approach of understanding what GA is and how to use data to get a positive ROI from all your campaigns.

The Trainer

Soumik Chakraborty

Entrepreneur and Director, Training and Education
Happy Marketer

For over 11 years, Soumik’s specialisation encompasses analytics, UX, branding, marketing, strategy and all aspects of online marketing, including e-commerce and mobile launches. He is Google AdWords certified.

Soumik has successfully run online and digital campaigns for Streetdirectory, MDIS, Ogilvy & Mather clients including Unilever, Nestle, IBM, Guinness, Cathay, and SingTel to name a few; American Express, Mothercare, Mindchamps, German European School, Dassault Systemes, UEX Global and many more.

More About The Trainer

Whether it’s selling small services and products for SMEs or Nescafe Dolce Gusto, Milo, IBM Servers, Samsung Note, Amex Card and such MNCs, Soumik has run campaigns across different industries and countries through various online channels. Soumik was also featured on Asian Entrepreneur Portals and Huffington Post, and has been a tech contributor and writer for many sites.

Soumik is also the author of Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites. He has worked extensively with many education and training partners including NTUC Learning, James Cook University Singapore, Kaplan and many more.


Course Agenda

  • How to make sense of all the terms used in Google Analytics
  • How to read various reports in Google Analytics
  • How to track and make sense of various data in Google Analytics
  • How to configure and personalise your Google Analytics to suit your needs
  • How to make use of advanced segments to your advantage
  • Lots of hands on exercise

Contact Jessy Koh at or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Understanding Google Analytics (GA)
  • How to Read Various reports in GA
  • How to Track Events in GA
  • Define Goals and Set up in GA
  • Create Custom Campaigns with UTM for Tracking
  • Analyse and Collect Data using GA
  • Use Advanced Segments to get targeted and custom Data

Who Should Attend

  • Analytics Enthusiasts
  • Analytics Beginners
  • Digital Marketing Leaders
  • Creative Professionals
  • Digital Planners and Campaigns Executionist
  • Digital Media Professionals
  • Budding Designers
  • And any marketing Professionals who want to improve their Analytics Skills

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