Google Ads Bootcamp

Transform your Google campaigns, spend every dollar smarter

15 June 2020, Singapore

Course Introduction

Google Ads Bootcamp

Transform your Google campaigns, spend every dollar smarter

Deep dive into every aspect of Google Ads and acquire the latest techniques to accelerate your digital marketing efforts. This one-day course will walk-you-through developing Google Ads campaigns with attention-to-details and how to optimise your paid search campaigns to maximise ROI. The topics will cover campaign set-up, optimisation and reporting for paid search, Google display network, YouTube and Gmail campaigns step-by-step to help you spend every dollar smarter.

The Trainer

Sotirios Seridis

Certified Google Analytics professional
Digital Marketing Specialist
XYZ Lab Pte Ltd

Sotirios is a performance-driven digital strategist with 10 years of hands-on experience in paid search, paid social, SEO, CRO, digital analytics and e-commerce. His digital marketing expertise cover multiple industries, including FMCG, retail, travel, hospitality, online marketplaces, automotive, financial services, education, real estate, e-commerce retail, entertainment and food & beverage. He has worked with global brands, including Unilever, Volkswagen, Lenovo, AIG,Sony Mobile, Etihad Airways and more.

More About The Trainer

Sotirios has worked for leading media agencies, such as WPP, Omnicom and HAVAS in the world’s major regional hubs: London, Singapore and Dubai. He was previously the Regional Associate Director at PHD, responsible for the strategy and implementation of Unilever’s paid search, SEO and e-commerce activities across South East Asia and South Africa. Prior to that he built 2 digital performance departments from the ground-up as the Head of Bid Media and SEO at MediaCom MENA and Head of Search at Hug Digital (WPP owned)

Agenda

Course Agenda

  • Setting up objectives and key results for paid search
  • Conversion tracking walkthrough
  • Develop optimal paid search structure
  • Budget planning for paid search
  • Campaign set up walkthrough and best practices
  • Campaign optimisation ladder
  • Bidding strategies and optimisation automation
  • Reporting automation and metrics that matter
  • And many more!

**Participants MUST bring along their laptops for the purpose of this training.

Contact Jason at jasonl@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Who Should Attend

  • Digital Marketing Specialists
  • Digital Marketing Executives
  • Digital Marketing Managers
  • Performance Marketing Executives
  • Performance Marketing Managers
  • Online Marketers
  • Inbound Marketers
  • SEM specialists
  • Startup Founders
  • Startup Founders
  • Digital Analysts

Key Takeaways

How You Can Benefit!

  • Set-up paid search campaigns with attention to details
  • Identify the right keyword mix for your campaigns
  • Forecast campaign budgets and expected results
  • Utilise keyword match types to effectively
  • Optimise your ad-copies and ad-extensions for success
  • Develop a campaign optimisation ladder
  • Apply automated bidding strategies
  • Develop channel synergies beyond paid search
  • Set-up remarketing campaigns
  • Optimise your Google Display Network campaigns to maximise ROI
  • Automate Google Ads Reporting

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Presented By

 MARKETING Masterclass Series is brought to you by MARKETING magazine, advertising + marketing magazine and MARKETING-INTERACTIVE, publications of Lighthouse Independent Media. Copyright © Lighthouse Independent Media Pte Ltd 2020.

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