Grow the Core: A Blueprint for Brand Success in any Economic Climate

Learn a proven brand growth formula to navigate recessionary fears

28 May 2020, Singapore

Early Bird price $799 ends 28 April  2020.

Standard Rate from 29 April 2020 onwards is $999.

Course Introduction

Grow the Core: A Blueprint for Brand Success in any Economic Climate

Learn a proven brand growth formula to navigate recessionary fears

In 2019, Singapore narrowly escaped a technical recession and in 2020, economic slowdown and trade uncertainty continue to be top concerns across Southeast Asia. However, even with recessionary fears abound, brands and businesses are still expected to grow…despite tighter budgets. If this sounds like you, read on.

Whilst innovation and expansion into new markets might be the top-of-mind approach to growth, research from Bain & Co. shows otherwise: when it comes to driving profitable growth, it is having a strong core business that remains the key to sustained success. In this 1-day masterclass, you will learn a proven formula for strengthening this core.

The ‘Grow the Core’ formula is based on a pace-setting brand strategy book by the brandgym, a boutique global brand consultancy specialising in brand-led growth. It has been taught at London Business School, road-tested by senior brand strategy practitioners, and adopted by many MNCs from around the world. For example, SAB Miller has said it “…enabled our big brands to deliver bolder, more consistent and focused plans that have driven sustainable business growth” and WD-40 expressed how it helped to “…creatively grow [our] core business and brand; principles we’ve applied with great success”.

Equal parts strategic and creative and supported by real-life case studies, this immersive workshop-based session consisting of four ‘workouts’ will provide you the inspiration, practical advice and tools, techniques and a playbook to grow your core and lead the way in any economic climate.

The Trainers

Remona Duquesne

Managing Partner, Southeast Asia
the brandgym

More About The Trainer

Remona is the Managing Partner, Southeast Asia for the brandgym, a global team of senior brand coaches dedicated to helping business and marketing leaders create brand-led business growth. The brandgym focus on 3 core areas of brand growth: 1) brand vision-to-action, 2) growing the core, and 3) brand-led innovation, all under-pinned by principles, tools and processes from the brandgym’s 8 books, top global branding blog, 12 research papers, and over 200+ real life projects.

Prior to the brandgym, Remona held strategy leadership and coaching roles in brand consultancies and creative agencies in New York, Paris and across Southeast Asia, including FutureBrand, Dragon Rouge, MullenLowe and Ogilvy.

Remona has led a range of brand vision-to-action projects including brand positioning and identity, brand architecture, employer branding, integrated marketing communications, and branded experience, with specific expertise in corporate and institutional branding. Her clients have included global FMCG giants such as Unilever and Nestle, as well as Southeast Asia jewels such as Malaysia’s Khazanah and Petronas, and Singapore’s Armed Forces.

Tay Guan Hin

TGH Collective

More About The Trainer

Guan Hin is the founder of TGH Collective and the creative change catalyst of the APAC Global Advisory. He has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever and other global brands improve their market shares and provide business solutions to their marketing challenges. He operates well within this complexity, mixing flawless execution with inspiring creative ideas, staying true to the DNA of each brand. Guan Hin is a true collaborator, a profound alchemist of creative success, working in close collaboration with creative agencies worldwide such as JWT, Saatchi & Saatchi and Leo Burnett. Guan Hin’s role continues to evolve as he delivers insightful creativity that builds on digital and innovative engagement to increase brand preference.

He has been fortunate enough to be recognised by Cannes Lions as a Jury President, D&AD Foreman, judge at One Show, TEDx / keynote speaker, creative innovator and a tank mechanic.

Guan Hin has spoken and trained professionals and students at the Young Lotus Adfest, One Show China, Spikes Asia Academy and Creative Circle Awards.


Course Agenda

  • Understand how strengthening your core business drives business results in today’s economic climate
  • Learn how to define your core business and its ‘health’ status
  • Learn a proven ROI-driven framework to build and strengthen your core business
  • Apply the framework for your specific business and brand challenges using a live case study
  • Learn how other brands have successfully grown and strengthened their core
  • Flex your strategic and creative muscles by generating core-building ideas of your own
  • And many more!

**Participants are ENCOURAGED to bring along their laptops for the purpose of this training.

Contact Jason Lee at or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Understand importance and impact of growing your core business in today’s economic climate
  • Discover the benefits of growing the core vs. extending into new markets
  • Learn to identify what your company’s core business is
  • Learn to identify how much change is needed to keep your core healthy
  • Apply an ROI-driven framework for growth that will
    • strengthen – not compromise – your brand equity
    • help you avoid fragmenting money and people over multiple products
    • flex your strategic AND creative muscle
  • Create some initial ideas to grow your core

Who Should Attend

Anyone in the following roles expected to achieve their brand and business growth targets but with more conservative budgets:

  • Mid to senior marketers / digital marketers
  • Mid to senior product managers
  • Mid to senior innovation managers
  • Brand / business owners
  • Entrepreneurs / start-ups
  • In-house agency teams
  • Anyone else who wish to learn more about impacting and focusing on their core businesses

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