Loyalty Marketing

How to Drive Both Brand and Commercial Objectives

25 February 2020, Singapore

Course Introduction

Loyalty Marketing

Take your knowledge of loyalty marketing to the next level

Join us for an intensive programme which will offer participants a deep dive into understanding the intricacies of customer loyalty management.

Armed with a pre-training exercise to review their current customer loyalty programmes, participants will benefit from hands-on, practical training in selecting appropriate metrics, setting effective key performance indicators (KPIs) and using various tools and techniques available to understand customers and drive maximum loyalty.

Jam-packed with real-life case studies and actionable insights, this course will enable participants to design and execute cutting-edge loyalty programmes upon leaving the session.

The Trainer

Christina Ioannidis

Chief executive officer 

Christina Ioannidis is an internationally recognised speaker, trainer and entrepreneur. She is the chief executive officer of Aquitude, an international brand engagement consultancy, which works with corporations to engage with their main stakeholders – their employees and their customers. She is also the business and digital master-trainer of Aquitude.

More About The Trainer

Over her 22-year career, household names have entrusted Christina and her team with their brand and corporate development, including Hermès, Kaya Skin Clinic, Shell, Allied Domecq Spirits and Wines, Betfair, Accenture, Ebay, and other FTSE/Fortune 100 organisations, as well as Southeast Asian power players such as blibli.com and Lazada, amongst others.

Christina is also the chair of the Gulf Marketing Review’s Marketing to Women Conferences, and spearheads activities with local and international brands on leveraging the highly lucrative female spending power with the GCC/Middle East.
From brand management through to digital (and social) marketing and business transformation training, Christina’s breadth of business expertise has equipped her to deliver cutting-edge programmes globally. From Manama, to Dubai, London, Texas, Kuala Lumpur, Jakarta, Johannesburg, Singapore, Hong Kong and Shanghai, Christina has inspired and enlightened audiences worldwide.


Course Agenda

  • Customer Loyalty Deep Dive  
  • Loyalty ecosystem
  • Customer experience, engagement and CRM
  • Data ecosystem
  • Planning your Loyalty Programme

Contact Nesh at mohaneshk@marketing-interactive.com or call +65 6423 0329 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Deep understanding of the fundamentals of customer loyalty and the levers which impact it
  • Focus on practical reviews and implementations of changing customer behaviours throughout the customer lifecycle
  • Understanding of data requirements to facilitate customer segmentation and cater to customer needs
  • Learn from global best practice and effective loyalty programmes and CRM from across sectors and channels

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • VPs and Marketing Directors
  • Marcom Directors
  • Social Media Managers
  • Bloggers/Influencers
  • Digital Marketing Managers
  • PR Managers
  • Entrepreneurs/Start-ups
  • Anyone trying to boost the loyalty of their customers and meet commercial objectives

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Presented By

 MARKETING Masterclass Series is brought to you by MARKETING magazine, advertising + marketing magazine and MARKETING-INTERACTIVE, publications of Lighthouse Independent Media. Copyright © Lighthouse Independent Media Pte Ltd 2020.

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