Take your knowledge of loyalty marketing to the next level
Join us for an intensive programme which will offer participants a deep dive into understanding the intricacies of customer loyalty management.
Armed with a pre-training exercise to review their current customer loyalty programmes, participants will benefit from hands-on, practical training in selecting appropriate metrics, setting effective key performance indicators (KPIs) and using various tools and techniques available to understand customers and drive maximum loyalty.
Jam-packed with real-life case studies and actionable insights, this course will enable participants to design and execute cutting-edge loyalty programmes upon leaving the session.
How You Can Benefit!
- Deep understanding of the fundamentals of customer loyalty and the levers which impact it
- Focus on practical reviews and implementations of changing customer behaviours throughout the customer lifecycle
- Understanding of data requirements to facilitate customer segmentation and cater to customer needs
- Learn from global best practice and effective loyalty programmes and CRM from across sectors and channels
Who Should Attend
This course is relevant for professionals in the following departments/fields:
- VPs and Marketing Directors
- Marcom Directors
- Social Media Managers
- Digital Marketing Managers
- PR Managers
- Anyone trying to boost the loyalty of their customers and meet commercial objectives