VIRTUAL MASTERCLASS SERIES

Powerful Principles of Psychology to
Boost Your Digital Campaigns

Utilising consumer psychology to trigger consumer action

USD 499 (Standard Price)

30 April 2020

9am to 3pm (GMT+8)

14 May 2020

9am to 3pm (GMT+8)

6 July 2020

9am to 3pm (GMT+8)

Course Introduction

Powerful Principles of Psychology to
Boost Your Digital Campaigns

Utilising consumer psychology to trigger consumer action

Contrary to popular belief, digital marketing is less about technology and more about psychology. In fact, all of the major digital platforms like Facebook, Twitter, Instagram, Google, YouTube and LinkedIn apply liberal doses of consumer psychology to trigger action.

With billions of websites, social media accounts, online videos, digital ads, and images screaming to be noticed, you need a secret weapon to cut through the clutter.

One that reaches deep into the hearts and minds of your customers, going beyond the usual tired marketing gimmicks. This is where the art and science of neuromarketing and behavioural insights come in.

By understanding how your potential customers think, you can infuse these psychological and social triggers into your online digital marketing and offline marketing efforts. They can be on your website, Facebook pages, LinkedIn profiles, PPC ads, emails, videos, or other channels.

In this 5 hour virtual masterclass, learn how to tap on powerful persuasive psychological techniques to attract attention, elicit the right choices, trigger social shares, improve conversions, and build long-term loyalty.

Supported with relevant examples, case studies, and hands-on exercises, attendees will learn how to generate greater impact from their marketing efforts.

Virtual Masterclass Format

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5 hours of intensive LIVE masterclass session

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One (01) hour of One to One coaching session with Trainer post masterclass

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Training slides, handouts and materials

The Trainer

Walter Lim

Director & Chief Content Strategist
Cooler Insights

Walter has more than 22 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning.

Director and Chief Content Strategist at Cooler Insights, Walter has sat on several marketing awards juries, and has spoken at multiple conferences on topics such as branding, public relations, and social media marketing.

More About The Trainer

As a practising digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. A prolific blogger, he has written for Social Media Today, Startup Nation, Tech In Asia, e27, and Yahoo! News, and has been featured on The Straits Times, TODAY, and Power 98.

Founder of Cooler Insights, his team helped 60 companies and trained over 2,500 individuals in the areas of content marketing, social media, and branding.His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Housing and Development Board (HDB), People’s Association, Pan Pacific Hotel Group, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Mount Elizabeth Medical Centre, MoolahSense, GoodAire, and many others.

An ACTA-certified trainer and a former NHB scholar, Walter regularly conducts social media marketing and content marketing training with organisations. He was also invited to speak at Google and Facebook. To date, Walter has conducted more than 130 workshops and trained more than 2,500 individuals.

Agenda

Course Agenda

  • Understanding the Basics of neuromarketing and behavioural insights
  • How to attract attention using immediate, short and long-term triggers
  • Understanding how cognitive biases influence online behaviours
  • Developing the right choice architecture
  • Psychological principles of viral content to improve social sharing
    Incorporating best practices in improving conversion through optimizing the website
  • Building loyal communities through influence building and habit forming products

Timing – 9am to 3pm (GMT+8)

9.00am – 11.30am
Part 1 NEUROMARKETING BASICS:
Understanding the Reptile Brain
Part 2 ATTENTION: Strategies To Trigger Attention Online
Part 3 CHOICE: Cognitive Biases and Their Influence On Behaviours

12.30pm – 3.00pm
Part 4 SHARING:
Psychological Principles of Sharing and Virality
Part 5 CONVERSION: How To Build a High Converting Website
Part 6 COMMUNITY: How To Build Your Influence and Tribe

Contact Mike Lee at mikel@marketing-interactive.com or call +65 9889 9596 to book your seat now!

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Key Takeaways

How You Can Benefit!

  • Basics of neuromarketing and behavioural insights
  • How to attract attention using immediate, short and long-term triggers
  • Understand how cognitive biases influence online behaviours
  • How to develop the right choice architecture
  • Deploying the 7 psychological principles of viral content to improve social sharing
  • Incorporate best practices in improving conversion through optimizing your website
  • Build loyal communities through influence building and habit forming product

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • VPs and Marketing directors
  • PR Directors
  • Marcom Directors
  • Social Media Managers
  • Community Managers
  • Bloggers
  • Digital Marketing Executives / Managers
  • PR Executives
  • Account Managers
  • Account Executives
  • And anybody who wants to leverage powerful persuasive psychological techniques to improve their marketing campaigns performance.

Masterclass Virtual Date

USD 499 (Standard Price)

30 April 2020

9am to 3pm (GMT+8)

14 May 2020

9am to 3pm (GMT+8)

6 July 2020

9am to 3pm (GMT+8)

Testimonials

What Clients Are Saying

‘Walter was great with providing numerous case studies to substantiate his teachings and the various theories which made the session more vibrant’

Tyrene Ong, Oakwood Premiere OUE Singapore

'Its a very relevant course to marketeers and easy to learn. Not boring at all and very engaging despite the virtual format'

Salihah Noh, Digital Marketing Lead, Axiata Digital Ecode Sdn Bhd (Malaysia)

'The trainer taught many good concepts which can be applied to my daily work'

Andrea Sew, Marketing Manager, Parkway Hospital Singapore