VIRTUAL MASTERCLASS SERIES

Sales & Marketing Alignment:
Develop water-tight strategy
for scaleable Growth

Master the art of seamless sales & marketing integration for revenue optimisation.

USD 399 (Early bird – Register by 31 May)
 USD 499 (Standard Price – Starts from 1 June onwards)

Choose from our available dates:

14 July 2020

9am to 3pm (GMT+8)

21 July 2020

9am to 3pm (GMT+8)

28 July 2020

9am to 3pm (GMT+8)

Masterclass Introduction

Sales & Marketing Alignment: Develop water-tight strategy for scaleable growth

Master the art of seamless sales & marketing integration for revenue optimisation.

“70% of B2B content is never used because the subject topics are irrelevant to the buyer audience”
“79% of marketing leads never convert due to a failure to nurture consumer connections”
-HubSpot

The chasm between sales and marketing is never ending. Misaligned sales and marketing teams leads to fractured relationships, lost leads and sales, inefficient processes, and lowered revenues. Studies shows that sales and marketing alignment can make an organization better at closing deals, and generate more value. If both teams were on the same page, all that work would be less likely to go to waste.

In order to have a truly coordinated sales and marketing team, everything must sync up, including goals, roles, systems, and technology. However, organisations still struggle to enable figure out the best practices of sales & marketing alignment.

Come join this interactive 5 hour Virtual Masterclass to learn winning strategies on how to align your sales & marketing teams to improve marketing return on investment (ROI), sales productivity, and most importantly, top-line growth.

Virtual Masterclass Format

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5 hours of intensive LIVE masterclass session

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One (01) hour of One to One coaching session with Trainer post masterclass

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Training slides, handouts and materials

The Trainer

Shane Redding

MA Cantab, Hon. F IDM
Managing Director – Think Direct Ltd

Shane is an independent consultant with over 30 year’s international business to business direct & digital marketing experience. Shane currently uses her skills and knowledge to help global businesses transform their marketing by choosing, implementing and using automation tools; combining data, best practice marketing skills and software to make a real difference to results. 

More About The Trainer

Shane’s clients include Ebay, Sika Group AG, Maersk Drilling and has previously worked with DnB, Thomson Reuters and Cisco.  Shane enjoys helping large and small businesses use integrated marketing to significantly improve their bottom line. Shane holds multiple board advisory roles and is an honorary fellow of the IDM. Her passion for teaching is recognised by the award: IDM Educator of the Year 2015. Shane regularly speaks around the world.

Agenda

Course Agenda

Timing – 9am to 3pm (Singapore GMT+8)

9.00am – 11.30am
Part 1: Sales and Marketing Alignment why is it so important in b2b organisations
Spotting the Sales and Marketing divide and what drives it?
Part 2: Discussion & Identifying your top challenges
Strategic alignment – what does this mean for your business?
Part 3: Alignment fundamentals to jumpstart growth in an uncertain world
Exercise : what is the problem you are trying to solve?

12:30 – 3:00pm
Part 4: Back to basics unpicking where it can go wrong in the sales and marketing funnel
Case studies to inspire from lead generation to sale enablement
Part 5: Alignment fundamentals: speaking the same language across the sales and marketing funnel
Exercise: Creating your own lead lexicon
Part 6: Alignment tools and frameworks to help
Creating your own strategic roadmap for success
Summary

Contact Dzul at dzulfiqarr@marketing-interactive.com or call +65 9678 9958 to book your seat now!

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Key Takeaways

In this exciting virtual course you will:

  • Learn importance of Sales and Marketing Alignment in b2b organisations
  • Identify your top alignment challenges
  • Discover strategic alignment for your business
  • Learn the fundamentals of alignment to jumpstart growth during crisis
  • Discover winning alignment tools and frameworks
  • Create your own strategic roadmap for success
  • Have one (01) hour of One to One coaching with the trainer after the masterclass

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • Sales Directors
  • Sales Managers
  • Business Leaders
  • Sales & Marketing Heads
  • Marketing Directors
  • Trade Marketing personnel

Masterclass Pricing

USD 399 (Early bird – Register by 31 May)
 USD 499 (Standard Price – Starts from 1 June onwards)

Choose from our available dates:

14 July 2020

9am to 3pm (GMT+8)

21 July 2020

9am to 3pm (GMT+8)

28 July 2020

9am to 3pm (GMT+8)