If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com
VIRTUAL MASTERCLASS SERIES
Advanced Psycho Copy: The Secrets to Persuasion of a Professional Copywriter
How the Neuroscience of Persuasion Helps You to Hit, Hold and Harvest Your Audience. Every time.
USD 399 (Early Bird – Register by 3 July 2022)
USD 499 (Standard – Starts from 4 July 2022)
Choose from our available dates:
3 August 2022
9am to 3pm (GMT+8)
Course Introduction
Advanced Psycho Copy: The Secrets to Persuasion of a Professional Copywriter
How the Neuroscience of Persuasion Helps You to Hit, Hold and Harvest Your Audience. Every time.
Too much ‘noise’ in the marketplace is your biggest enemy in getting your message across. This advanced program on persuasive copywriting skills shows you how to increase your signal to noise ratio, by working on the target emotions of your target audience, and hitting their hot buttons. Cutting-edge copywriting techniques that give marketers and communicators an unfair advantage — and yet surprisingly it’s all perfectly legal and ethical.
Pop-psychologist and best-selling storyteller Stu Lloyd shines a light on the dark art of persuasive copywriting, giving you a grab-bag of science-based practice-proven hacks to hit, hold and harvest your audience.
Virtual Masterclass Format
5 hours of intensive LIVE masterclass session
Training slides, handouts and materials
Testimonials
What Clients Are Saying
The Trainer
Stu Lloyd
Chief Storyteller
CATMATDOG Storytelling Consultants
Stuart comes from a background of psychology and mass communications, with further certifications in neuroscience and neuromarketing from Copenhagen Business School. He spent 15 years working as a copywriter and creative director for big boy ad agencies such as Saatchi & Saatchi, Ogilvy & Mather, Ted Bates, etc before founding his own agency and selling that to DraftFCB. As a writer he’s been published everywhere from National Geographic Traveler to the South China Morning Post, and published 16 non-fiction books covering military and colonial history, travel, and creativity, with sales of over 100,000 copies to date.
The Daily Telegraph UK once called him The Perfect Storyteller.
More About The Trainer
Since 1999, as chief storyteller at CAT MAT DOG storytelling consultancy he has worked with clients such as Citibank, Adidas, Accor, Adobe, and Intel to upskill the creative impact of their teams. Stu has been working with Marketing Interactive for several years now sharing his insights and experience on content creation and copywriting that moves people. Some of his best-selling masterclasses with us include: Psychocopy, Advanced Pyschocopy and Viral Content Creation.
Agenda
Course Agenda
Timing – 9am to 3pm (GMT+8)
9.00am – 11.30am
Part 1: Introduction to the Super-Psycho Perfect Persuasion Canvas
Overview of the 7 Key Neuro-transmitters
Overview of the 6 Principles of Persuasion
Part 2: Headlines that Arrest
12:30 – 3:00pm
Part 3: Storytelling for bonding and persuading
Part 4: Toolbox extension
Part 5: Exercise : Examine big-selling examples and identify and annotate the techniques employed.
Bring it Together: Final Assignment
Contact April Osinsao at AprilO@marketing-interactive.com
or call +65 6423 0329 to book your seat now!
Speak to our Sales team for group discounts now!
Request For Full Agenda
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Key Takeaways
How You Can Benefit!
- Understanding the 3 Stages of Persuasive Copywriting.
- Mastering the 6 Principles of Persuasion
- Understanding the Desired Target Emotions of each Stage.
- Understanding the neuro-transmitters responsible for signalling the desired feelings and actions
- Deep-dive with creative examples from print ads, social media, OOH media, EDMs
- Mastering storytelling, building story arcs and formats that work
- Learning to use the perfect Analogy, Metaphor and Simile
- Learning to use social proof, reciprocity and persuasion principles to increase conversion rates.
- Creating a piece of long-form copy demonstrating mastery of concepts covered in the class for assessment.
- Have one (01) hour of One to One coaching with the trainer after the masterclass.
Who Should Attend
- Content Creators
- Copywriters
- PR Executives
- Marcomm Executives
- PR Managers
- Marcomm Managers
- And anybody who needs to get their messages across impactfully and effectively.
Prerequisite
- You must have completed Psycho Copy program in order to qualify for this advanced class.
- For Pro Copywriters, you may also submit a brief resume of experience so we can grant a waiver on qualification requirement.
- Speak to our friendly sales personnel to sign-up for both our Psycho Copy & Advanced Psycho Copy class for a special deal!