If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com


Effective Storytelling Techniques
for Social Media

Tap the universal appeal of social stories to

boost brand awareness and customer engagement

Online Masterclass Dates

USD 399 (Early Bird – Register by 2 Aug)
USD 499 (Standard – Starts from 3 Aug onwards)

Choose from our available dates:

Online Masterclass Dates

2 Sep

25 Nov

Course Introduction

Effective Storytelling Techniques for Social Media

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger C. Shank

Since time immemorial, mankind has relied on stories to transmit information, values and ideas from generation to generation. Who isn’t captivated by a compelling tale, whether sitting by a campfire, flipping the pages of a book, or relaxing behind a computer screen?

In the social age, storytelling has seen a resurgence. While the increasing popularity of social media has fuelled online conversations, the greatest catalyst of these discussions are compelling brand and customer stories.
On social media channels like Facebook, YouTube, blogs, LinkedIn and Instagram, these narratives may take the shape of blog articles, photos, videos, infographics, and social media posts.

This intensive 5 hour virtual masterclass provides a realistic hands-on session for marketing and PR professionals to learn and apply the art and science of storytelling in their social media content.

Virtual Masterclass Format


5 hours of intensive LIVE masterclass session


One (01) hour of One to One coaching session with Trainer post masterclass


Training slides, handouts and materials

The Trainer

Walter Lim 

Director & Chief Content Strategist 
Cooler Insights

Walter has more than 22 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning.

Director and Chief Content Strategist at Cooler Insights, Walter has sat on several marketing awards juries, and has spoken at multiple conferences on topics such as branding, public relations, and social media marketing.

More About The Trainer

As a practising digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management.

Founder of Cooler Insights, his team helped 70 companies and trained over 4,000 individuals in the areas of content marketing, social media, and branding.His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Housing and Development Board (HDB), People’s Association, Pan Pacific Hotel Group, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Mount Elizabeth Medical Centre, MoolahSense, GoodAire, and many others.

An ACTA-certified trainer and a former NHB scholar, Walter regularly conducts social media marketing and content marketing training with organisations. He was also invited to speak at Google and Facebook. To date, Walter has conducted more than 200 workshops and trained more than 4,000 individuals.


Course Agenda

  • Learn what your customers are looking for
  • Craft your own brand’s message and narrative
  • Learn about the 3C’s: Context, Characters & Conflict
  • Identify different story archetypes and narrative structures
  • Learn how to do storytelling on Facebook, Instagram,  LinkedIn and blogs
  • Learn how to bring all these information together
  • Lots of class exercises and case studies!

Timing – 9am to 3pm (GMT+8)

9.00am – 11.30am
Part 1: Introduction + Audience Profiling
Part 2: Assembling Your Story Building Blocks

12.30pm – 3.00pm
Part 3: Crafting Your Story Plot
Part 4: Storytelling on Social Media Channels
Part 5: Storytelling on Websites and Blogs

Contact Adrian Ray at adrianr@marketing-interactive.com
or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

Request For Full Agenda

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Key Takeaways

How You Can Benefit!

  • Gain a better understanding of how their customers think, feel and act on social media
  • Appreciate the best practices used by leading organisations in social media storytelling
  • Develop a compelling narrative framework for their online brand story
  • Appreciate the nuances behind different social media channels
  • Craft appropriate stories to suit their brand identity

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • VPs and Marketing directors
  • PR Directors
  • Marcom Directors
  • Social Media Managers
  • Community Managers
  • Bloggers
  • Digital Marketing Executives
  • PR Executives
  • Account Managers
  • Account Executives


What Clients Are Saying

“Walter was great with providing numerous case studies to substantiate his teachings and the various theories, which made the session more vibrant.”

Senior Marketing Communications Executive, Oakwood Premier OUE Singapore

“A good full day masterclass with a real industry practitioner. A lot of interesting insights & useful techniques that are applicable for my work.”

Social Media Marketing & Content Specialist, Bricks & Clicks

“Perfect course for those who want to get a more in-depth understanding of digital storytelling”

Manager Marketing Communications, Malaysia Healthcare Travel Council

“There are relevant content – up to date and practical as well as easy to use tips. This is a great platform to inspire and generate new ideas”

Employee & Industrial Relations Advisor, Shell Business Operations Kuala Lumpur

“Definitely an insightful course for storytelling. Gained many insights & learned tools that could give marketers an edge in their work.”

Assistant Brand Manager, Loob Management Services Sdn Bhd

“We all want to speak for our respective brands/products/services so make sure our voices are heard with Effective Storytelling Techniques for Social Media Masterclass”

MarCom Executive, Borneo National Tours Sdn Bhd

“This course is great for both basic and experienced social media people. It covers both basic and advanced content.”

Social Media Executive, Media Prima Digital

“Clear, concise and very practical. Walter gave specific examples for the class”

Senior Executive, Affin Hwang Asset Management Berhad