If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com
Expanding Your Customer Base to Millennials and Gen Zs
Essential steps to engage, win over and build trust using content
USD 800 (Early Bird – Register by 23 May 2022)
USD 1100 (Standard – Starts from 24 May 2022)
Choose from our available dates:
23-24 June 2022
9am to 3pm (GMT+8)
Course Introduction
Expanding Your Customer Base to Millennials and Gen Zs
Essential steps to engage, win over and build trust using content
In today’s digital first world, content is the fastest and quickest way to develop reputation, trust and influence. We know that consumers will engage with multiple pieces of content in multiple channels before reaching out. However, for content to be successful it needs to be planned, targeted and aligned with the audience. This is especially true to the fastest growing population of Millennials. They have become an audience that marketers and businesses could not afford to ignore.
This Masterclass will share with you how to fast track developing trust, reputation and influence with proven content strategies to win over this population group. Through case studies, discussions and capstone projects, you will expect an action packed 2 days with our expert trainer who will examine, critique and validate your actual content plan.
Virtual Masterclass Format
5 hours of intensive LIVE masterclass session each day
Training slides, handouts and materials
Testimonials
What Clients Are Saying
The Trainer
Kylie Chown
Founder
Kylie Chown Consulting
Kylie is the current #2 LinkedIn expert in Asia Pacific, in 2021 was awarded Best Use of LinkedIn from the Social Media Marketing Institute, and Mentor of the Year -Marketing/Public Relations/Social Media -Silver in the Stevie Awards. She is Australia’s first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes. She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Institute and EVOLVE Brisbane.
More About The Trainer
MAgenda
Course Agenda
- Understand your customers (profiling of Millennials and Gen Zs in Asia)
- Choosing the right content strategies
- Define and refine the customer journey (fast track to build trust)
- Capstone Project: creating the right content for different social media and platforms for Millennials and Gen Zs
- Hyper-personalisation, digitisation and localisation referencing the latest social and digital trends in Asia)
- Social listening for insights and how to maintain alignment to brand purpose/brand promise
- Reporting and measurement for improvement
- Capstone Project: creating the right content plan and calendar to support the customer journey (to appeal to Millennials and Gen Zs)
Contact Cariza Ratin at carizar@marketing-interactive.com to book your seat now!
Speak to our Sales team for group discounts now!
Request For Full Agenda
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Key Takeaways
How You Can Benefit!
- Get to know your customers: Millennials and Gen Zs in Asia
- Apply different content strategies
- Define the customer journey and how content can help connect and engage your Millennials and Gen Zs
- Develop a content plan that supports the customer journey
- Able to apply hyper-personalisation and localisation in your content creation to build trust and loyalty among Millennials and Gen Zs
- Create a content calendar that includes various content media and format types
- How to leverage social listening to get the right insights to drive meaning actions in improving your content plan and maintaining alignment to your brand purpose and brand promise
- Improve on implementing your content plan and then report and assess to increase content success
Masterclass Pricing
Early Bird
Register by 23 May 2022Standard Rate
24 May 2022 Onwards*7% GST applies to Singapore based companies and individuals
**Group discounts applicable
***HRD Corp (formerly known as HRDF) claimable under SBL scheme
Who Should Attend
- Marketing managers/executives
- Brand managers/executives
- Digital marketing managers/executives
- PR managers/executives
- Marcomm managers/executives
- Social media managers/executives
- Community managers/executives
- Content creators, bloggers and influencers
- Business owners
- Anyone interested in building/re-building their brand’s digital presence
