If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com

VIRTUAL MASTERCLASS SERIES

How to Create Effective Copy for Your Marketing Funnel

Best practices in copywriting for each stage of their customer’s journey

As the world shifts towards digital marketing as a major strategy to build brand awareness, generate leads and increase conversions, marketers need to learn how to design and plan content across their entire digital marketing funnels.

USD 399 (Early Bird - Register by 28 May 2022)
USD 499 (Standard - Starts from 29 May 2022)

Choose from our available dates:

28 June 2022

9am to 3pm (GMT+8)

Course Introduction

How to Create Effective Copy for Your Marketing Funnel

As the world shifts towards digital marketing as a major strategy to build brand awareness, generate leads and increase conversions, marketers need to learn how to design and plan content across their entire digital marketing funnels.

This entails understanding how their potential customers think, feel and act at each phase of the customer journey, and how to ultimately nudge them towards conversion and loyalty.

This one-day Masterclass will help you master the skills to design, plan and craft more effective digital marketing campaigns, leveraging on some of the best practices in:

  • copywriting for each stage of their customer’s journey
  • Understand your customer’s intent at various stages of their buying journey
  • Map out your digital marketing funnel and determine best content mix
  • Craft engaging content on social media channels like Facebook, Instagram, and LinkedIn
  • Produce SEO-friendly and share-worthy blog articles
  • Optimize your landing pages for conversion
  • Craft email DRIP campaigns that build relationships and drive business

Virtual Masterclass Format

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5 hours of intensive LIVE masterclass session

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Training slides, handouts and materials

Testimonials

What Clients Are Saying

The trainer taught many good concepts which can be applied to my daily work

– Andrea Sew, Marketing Manager, Parkway Hospital Singapore

Walter was great with providing numerous case studies to substantiate his teachings and the various theories which made the session more vibrant.

– Tyrene Ong, Oakwood Premiere OUE Singapore

Not boring at all and very engaging despite the virtual format.

– Salihah Noh, Digital Marketing Lead, Axiata Digital Ecode Sdn Bhd (Malaysia)

The Trainer

Walter Lim

Founder & Chief Content
Strategist, Cooler Insights

Walter has 27 years of senior management experience in digital marketing, public relations, events marketing, and strategic planning. Founder and Chief Content Strategist at Cooler Insights, he has trained over 5,400 professionals in marketing, digital marketing and PR, and helped over 85 client companies including Pan Pacific and PARKROYAL hotels, Coca Cola, Bosch, Brother, DoDo Seafood, Jurong Point, NTUC First Campus, Mount Elizabeth Medical Centre and many others. Walter is also a council member of the Media Literacy Council appointed by the Minister of Communications and Information (led by IMDA Singapore)

More About The Trainer

A digital marketing strategist, Walter is a prolific blogger — his articles have been widely published such on Social Media Today, Outbrain, Startup Nation and Yahoo! News. He has also been featured on The Straits Times, TODAY, CNA938, Money 89.3FM, and Power 98.

He has also been our pioneer and best-selling trainer for our Masterclass.

Agenda

Course Agenda

Timing – 8.45am to 3pm (GMT+8)

 

8.45am Virtual Registration

9.00am – 9.45am
Introduction and Mapping your Sales Funnel
Is your audience ready to buy, or simply exploring their options? Mapping your buyer’s journey is the first step in digital marketing copywriting.

9.45am – 11.00am
Crafting Compelling Social Media Posts
As ubiquitous online channels, social networks are second to none in building brand awareness and engagement. But how do you get your audience to notice your posts, click on your stories, and interact with your videos?

11.00am – 12.00am
Copywriting Techniques for Social Media Ads
Wish to trigger a customer action? You need to have the right copywriting and scripting formula.

12.00am – 1.00pm
Lunch break

1.00pm – 2.15pm
Website Copywriting Best Practices
On your website, there are two main forms of content: 1) building brand trust through education; 2) promoting conversion (lead-gen and purchases). Learn to differentiate between the two here.

2.15pm – 2.50pm
Emails/ Instant Messages Copywriting
The final stage in digital copywriting may be the most important. Emails are often where your most interested and loyal prospects and customers are.

2.50pm – 3.00pm
Discussion & Recap

3.00pm
End of Masterclass

Contact Sandra Rones at Sandrar@marketing-interactive.com or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

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Key Takeaways

How You Can Benefit!

  • Acquire working knowledge of how to map your customer’s buying journey
  • Appreciate the different stages and influences along the decision-making process
  • Learn techniques to generate content ideas targeted at different buying stages
  • Understand how social media and search algorithms work — and how to optimize
    content for both channels
  • Acquire best practices for crafting effective content for social media posts and
    ads, blogs, landing pages and email DRIP campaigns

Who Should Attend

  • VPs and Marketing directors
  • PR Directors
  • Marcom Directors
  • Social Media Managers
  • Community Managers
  • Bloggers
  • Digital Marketing Executives
  • PR Executives
  • Account Managers
  • Account Executives
  • And anybody who needs to use content marketing to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales

Masterclass Pricing

USD 399 (Early Bird - Register by 28 May 2022)
USD 499 (Standard - Starts from 29 May 2022)

Choose from our available dates:

28 June 2022

9am to 3pm (GMT+8)