If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com
VIRTUAL MASTERCLASS SERIES
How to Write EDMs that Don’t Get Ignored or Deleted – and Build Better Business
Leveraging the neuroscience of persuasion in your corporate content creation services
USD 399 (Early Bird - Register by 28 June 2022)
USD 499 (Standard - Starts from 29 June 2022)
Choose from our available dates:
28 July 2022
9am to 3pm (GMT+8)
Course Introduction
How to Write EDMs that Don’t Get Ignored or Deleted – and Build Better Business
Leveraging the Neuroscience of Persuasion in Your Corporate Content Creation Services.
Whether it is for lead generation, brownfield prospecting, or ongoing relationship building, this one-day intensive virtual training course will help you captivate, convince and convert better through the powerful medium of EDM.
Virtual Masterclass Format
5 hours of intensive LIVE masterclass session
Training slides, handouts and materials
Testimonials
What Clients Are Saying
The Trainer
Stu Lloyd
Chief Storyteller
CATMATDOG Storytelling Consultants
Stuart comes from a background of psychology and mass communications, with further certifications in neuroscience and neuromarketing from Copenhagen Business School. He spent 15 years working as a copywriter and creative director for big boy ad agencies such as Saatchi & Saatchi, Ogilvy & Mather, Ted Bates, etc before founding his own agency and selling that to DraftFCB. As a writer he’s been published everywhere from National Geographic Traveler to the South China Morning Post, and published 16 non-fiction books covering military and colonial history, travel, and creativity, with sales of over 100,000 copies to date.
The Daily Telegraph UK once called him The Perfect Storyteller.
More About The Trainer
Since 1999, as chief storyteller at CAT MAT DOG storytelling consultancy he has worked with clients such as Citibank, Adidas, Accor, Adobe, and Intel to upskill the creative impact of their teams. Stu has been working with Marketing Interactive for several years now sharing his insights and experience on content creation and copywriting that moves people. Some of his best-selling masterclasses with us include: Psychocopy, Advanced Pyschocopy and Viral Content Creation.
Agenda
Course Agenda
Timing – 8.30am to 3pm (GMT+8)
8.30am – 11.30am
Part 1: Introduction
Part 2: The Joys of an Owned Audience and List
Part 3: Lead Magnets and Sign-ups
11.30 am – 12.30 pm Lunch break
12.30 – 3:00pm
Part 4: How to write Headlines and Subject Lines that Demand Attention
Part 5: Killer Copywriting for EDMs
Part 6: Calls To Action
Part 7: Final Creative Exercise
Contact April Osinsao at AprilO@marketing-interactive.com
or call +65 6423 0329 to book your seat now!
Speak to our Sales team for group discounts now!
Request For Full Agenda
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Key Takeaways
How You Can Benefit!
- The Joys of an Owned Audience and List
- Lead Magnets and Sign-ups
- How to write Headlines and Subject Lines that Demand Attention
- Killer Copywriting for EDMs
- Calls To Action
- Final Creative Exercise
Who Should Attend
- Social Media Content Creators
- Social Media Managers
- Social Media Executives
- Digital Marketing Executive
- Digital Marketing Managers
- Community Managers
- PR Executives & Managers
- MarComm Executives & Managers
- And anybody who needs to get their social media content across impact fully and effectively
Masterclass Pricing
USD 399 (Early Bird - Register by 28 June 2022)
USD 499 (Standard - Starts from 29 June 2022)
Choose from our available dates:
28 July 2022
9am to 3pm (GMT+8)