If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com


How to Write EDMs that Don’t Get Ignored or Deleted – and Build Better Business

Leveraging the neuroscience of persuasion in your corporate content creation services

USD 399 (Early Bird - Register by 28 June 2022)
USD 499 (Standard - Starts from 29 June 2022)

Choose from our available dates:

28 July 2022

9am to 3pm (GMT+8)

Course Introduction

How to Write EDMs that Don’t Get Ignored or Deleted – and Build Better Business

Leveraging the Neuroscience of Persuasion in Your Corporate Content Creation Services.

Whether it is for lead generation, brownfield prospecting, or ongoing relationship building, this one-day intensive virtual training course will help you captivate, convince and convert better through the powerful medium of EDM.

Virtual Masterclass Format


5 hours of intensive LIVE masterclass session


Training slides, handouts and materials


What Clients Are Saying

Stu has succinctly summarised heavy copywriting techniques into bite-sized fun bursts of knowledge! I was immersed in the entire experience and took home practical skills.

– Senior Executive, Temasek Polytechnic

Stu created a streamlined masterclass that really enlightened me on the art of copywriting. Very satisfied with the engaging content and concise explanation

– Senior Creative Writer, Arturn Communications

Stu is a great and highly recommended trainer. Learnt new tips even though I have been in communications field for close to 20 years. The session was very good and appreciate the different approaches to copywriting.

– Associate Director, Advancement, Singapore Management University

Great! Best course I have taken so far. Stu is an expert in his field. 10/10!

– Director, Pfizer

Fantastic! Inspiring, fun, practical – some of the best training in my 25-year career. What Stu does so well is combine psychology research and present it in a way that is meaningful for everyone. That’s his magic dust.

– Managing Director, IPSOS, South East Asia

This course is a great facilitation and sharing of knowledge on copywriting by the trainer, easy to follow and practical. This course makes me feel as if I am an established copywriter. The theoretical part of copywriting is balanced with the practical part of it, especially to a beginner in copywriting like me

– Business Development Executive, HDAP Consulting Malaysia Sdn Bhd

This course was very useful, gave an understanding on neuroscience which allows us to apply it in copywriting. Stu cited extraordinary case studies to get inspired from. This course definitely will help me in crafting copy for my primary audience and help to connect with them

– Assistant Head, Corporate Communications, Tripartite Alliance Limited

Very inspiring and engaging teacher with highly positive energy. I learned a lot!

–  Senior Consultant, APAC, Hootsuite.

You have transformed the team in a day!

– Director O&D, Asia Pacific, Colgate Palmolive.

Your workshop helped me to cut through the clutter of information and data to find the real story.

–  Marketing Director APAC, Adobe.

The Trainer

Stu Lloyd

Chief Storyteller
CATMATDOG Storytelling Consultants

Stuart comes from a background of psychology and mass communications, with further certifications in neuroscience and neuromarketing from Copenhagen Business School.  He spent 15 years working as a copywriter and creative director for big boy ad agencies such as Saatchi & Saatchi, Ogilvy & Mather, Ted Bates, etc before founding his own agency and selling that to DraftFCB. As a writer he’s been published everywhere from National Geographic Traveler to the South China Morning Post, and published 16 non-fiction books covering military and colonial history, travel, and creativity, with sales of over 100,000 copies to date.  

 The Daily Telegraph UK once called him The Perfect Storyteller.  

More About The Trainer

Since 1999, as chief storyteller at CAT MAT DOG storytelling consultancy he has worked with clients such as Citibank, Adidas, Accor, Adobe, and Intel to upskill the creative impact of their teams. Stu has been working with Marketing Interactive for several years now sharing his insights and experience on content creation and copywriting that moves people. Some of his best-selling masterclasses with us include: Psychocopy, Advanced Pyschocopy and Viral Content Creation. 


Course Agenda

Timing – 8.30am to 3pm (GMT+8)

8.30am – 11.30am
Part 1: Introduction
Part 2: The Joys of an Owned Audience and List
Part 3: Lead Magnets and Sign-ups

11.30 am – 12.30 pm Lunch break

12.30 – 3:00pm
Part 4: How to write Headlines and Subject Lines that Demand Attention
Part 5: Killer Copywriting for EDMs
Part 6: Calls To Action
Part 7: Final Creative Exercise

Contact April Osinsao at AprilO@marketing-interactive.com
or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

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Key Takeaways

How You Can Benefit!

  • The Joys of an Owned Audience and List
  • Lead Magnets and Sign-ups
  • How to write Headlines and Subject Lines that Demand Attention
  • Killer Copywriting for EDMs
  • Calls To Action
  • Final Creative Exercise

Who Should Attend

  • Social Media Content Creators
  • Social Media Managers
  • Social Media Executives
  • Digital Marketing Executive
  • Digital Marketing Managers
  • Community Managers
  • PR Executives & Managers
  • MarComm Executives & Managers
  • And anybody who needs to get their social media content across impact fully and effectively

Masterclass Pricing

USD 399 (Early Bird - Register by 28 June 2022)
USD 499 (Standard - Starts from 29 June 2022)

Choose from our available dates:

28 July 2022

9am to 3pm (GMT+8)