If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com

VIRTUAL MASTERCLASS SERIES

Niche Branding: Make It Work for You

How to Ensure Your Brand Stand Out In The Digital World

In today’s fast-paced world, customers are bombarded with millions of marketing messages
every day. Having a compelling brand to connect with your specific target audience has never been
more important. Coupled with a niche marketing approach, such branding can help you develop an
edge over your competitors by helping you attract the right customer and building loyalty with your
ideal customer base.

 

USD 399 (Early Bird - Register by 25 July 2022)
USD 499 (Standard - Starts from 26 July 2022)

Choose from our available dates:

25 August 2022

9am to 3pm (GMT+8)

Course Introduction

Niche Branding: Make It Work for You

How to Ensure Your Brand Stand Out In The Digital World

In today’s fast-paced world, customers are bombarded with millions of marketing messages every day. Having a compelling brand to connect with your specific target audience has never been more important. Coupled with a niche marketing approach, such branding can help you develop an edge over your competitors by helping you attract the right customer and building loyalty with your ideal customer base.

Is your brand up to the challenge? Is it a true reflection of your business today? Is it helping you to stand out and attract your ideal customer? If you answered NO or you are unsure, this masterclass is just for you!

Join this hands-on learning experience to learn with our expert’s guidance how to audit your brand, how to conduct effective research to understand your audience and identify how to improve your branding to achieve your goals.

Virtual Masterclass Format

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5 hours of intensive LIVE masterclass session

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Training slides, handouts and materials

Testimonials

What Clients Are Saying

I enjoyed this Digital Marketing Course. The host presented the information very clearly. During the session you learn step-be-step how to drive your digital marketing.

– Wendy Silverthorne Tang, Founder

Very helpful. This Digital Marketing Course helped me break down my fear of developing a digital strategy and implementing my ideas! The presenter is very natural and easy to understand and relate to.

– Carolyn Soemarjono, Founder

This Digital Marketing Course was definitely the highlight of my orientation thus far. In the very lively, energizing session, Marielle Reussink gave me clear tips – and most importantly, actionable suggestions - on how to implement these valuable learnings to create my marketing strategy and make my digital marketing work. Marielle is such a dynamic, engaging teacher. The material truly resonated.

Olga Prokopenko, Ecommerce Founder

The Trainer

Marielle Reussink

Founder
The EMMS

Marielle Reussink is the founder of The EMMS, an award-winning end-to-end marketing company based out of Singapore and Canada focusing on helping businesses achieve their goals. Combining her passion for marketing and communications with strategic consultancy, she has worked with major companies such as ExxonMobil, Unilever, EY, GE, Danone, OCBC etc, as well as over 100 founders and start-ups across various projects of local, regional and global scale.

More About The Trainer

Besides heading up The EMMS, Marielle is also a trainer focusing on digital marketing and entrepreneurship. Since launching her own workshop series with WeWork in 2019, Marielle’s courses have been picked up by Expat Living, WordPress Singapore, BLOCK71 by NUS Enterprise, Impress Training and various other organisations. Marielle loves seeing her clients and students flourish, as they find their niche in our competitive world.

Agenda

Course Agenda

Timing – 8.45am to 3pm (GMT+8)

08.45am Virtual Registration

09.00am – 12.00nn
Part 1: What is branding?
Part 2: The rise of niche branding
Part 3: Understanding your audience
Part 4: The role of positioning

12.00nn – 1.00pm Lunch break

1.00pm – 3:00pm
Part 5: How good is your brand?
Part 6: Rebrand or refresh?
Part 7: How to successfully role out your niche branding

Contact Sandra Rones at sandrar@marketing-interactive.com
or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

Request For Full Agenda

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Key Takeaways

How You Can Benefit!

  • Understand why a compelling brand is a critical investment, niche branding and its importance
  • Learn from winners and their road to success (mass consumer brands (e.g. Apple, Lush, Whole Foods, Lululemon)
  • Know your audience better and plan your competitor communications
  • Able to establish your value proposition (i.e. brand identity: consistent, recognisable, memorable, unique etc.)
  • Able to perform a brand health check and audit to make a data-driven decision
  • Able to evaluate and decide on rebranding or refreshing
  • Able to successfully roll out your niche branding with a winning action plan

Who Should Attend

  • Marketing managers/executives
  • Digital marketing managers/executives
  • PR managers/executives
  • Marcomm managers/executives
  • Social media managers/executives
  • Community managers/executives
  • Content creators, bloggers and influencers
  • Business owners
  • Anyone interested in building/re-building their brand’s digital presence

Masterclass Pricing

USD 399 (Early Bird - Register by 25 July 2022)
USD 499 (Standard - Starts from 26 July 2022)

Choose from our available dates:

25 August 2022

9am to 3pm (GMT+8)