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The Bestseller Masterclass
30 Sept 2020
9 Oct 2020
29 Oct 2020
USD 399 (Early Bird – Register by 6 Aug)
USD 499 (Standard – Starts from 7 Aug onwards)
Choose from our available dates:
21 Sept 2021
9am to 3pm (GMT+8)
Psycho Copy : Copywriting that Pops & Persuades
How to captivate, convince and convert better by leveraging the neuroscience in your copywriting
An average person is exposed to at least 5000 advertisements in a day and people are becoming increasingly sceptical towards sponsored content. One’s biggest challenge as a content creator would be to stand out from the rest – be it to captivate audiences so they would be more interested to read the content, or to ensure that one’s messaging would stand out among all the others.
Pop-psychologist and best-selling storyteller Stu Lloyd shines a light on the dark art of persuasive copywriting, giving you a grab-bag of science-based practice-proven hacks to hit, hold and harvest your audience.
Virtual Masterclass Format
5 hours of intensive LIVE masterclass session
One (01) hour of One to One coaching session with Trainer post masterclass
Training slides, handouts and materials
What Clients Are Saying
PSCHO COPY: Copywriting that pops and persuades teaches us to look at writing in a more scientific way – basically the science of writing art! Stuart is highly experienced and brings a breadth of knowledge and experience, is a great teacher and storyteller and puts us the right path for copywriting that actually works.
Stu has succinctly summarised heavy copywriting techniques into bite-sized fun bursts of knowledge! I was immersed in the entire experience and took home practical skills.
Stu is a great and highly recommended trainer. Learnt new tips even though I have been in communications field for close to 20 years. The session was very good and appreciate the different approaches to copywriting.
Fantastic! Inspiring, fun, practical – some of the best training in my 25-year career. What Stu does so well is combine psychology research and present it in a way that is meaningful for everyone. That’s his magic dust.
Very practical course, highly structured and lots of relevant learnings that I can apply to my work.
This course is a great facilitation and sharing of knowledge on copywriting by the trainer, easy to follow and practical. This course makes me feel as if I am an established copywriter. The theoretical part of copywriting is balanced with the practical part of it, especially to a beginner in copywriting like me
How You Can Benefit!
- You will understand the headspace of your audience better.
- You will learn ways to trigger neuro-transmitter chemical reactions in them, to make them more receptive to your message.
- You will be able to design Emotional Journeys for them, tailored to your desired commercial outcomes.
- You will learn and practice several copywriting techniques and hacks.
- You will gain greater confidence in the use of the ‘dark arts’ of persuasive copywriting (and promise to use it ethically).
- You will outperform with your words in your personal and professional life.
Who Should Attend
- Content Creators
- PR Executives
- Marcomm Executives
- PR Managers
- Marcomm Managers
- And anybody who needs to get their messages across impactfully and effectively.