If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at firstname.lastname@example.org
USD 399 (Early Bird – Register by 7 Jun)
USD 499 (Standard – Starts from 8 Jun onwards)
Choose from our available dates:
23 Sept 2021
9am to 3pm (GMT+8)
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
– Donald A. Norman, The Design of Everyday Things
User Experience (UX) Design strives to enhance user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product or service. For marketers, this is particularly relevant when it comes to their customers’ online journey.
When Apple released the first iPhone in 2007, it was marketed as a “leapfrog product” – superior and easier to use compared to any other smartphone in the market. With the elimination of the keyboard, it opened up a whole new world of possibilities. This is one of the most iconic poster children of UX Design.
With UX Design often being touted as the sweet spot between business needs and user needs, why should you care about it? Simply because the consumer expects optimized user experience across platforms. A recent study by Forrester Research has shown with that a better UX design, yield conversion rates could be boosted by up to 400%.
Join us for this interactive 5-hour virtual masterclass to help enhance your online customer experience and drive customer loyalty; with boosting sales as the end game.
Virtual Masterclass Format
5 hours of intensive LIVE masterclass session
One (01) hour of One to One coaching session with Trainer post masterclass
Training slides, handouts and materials
How You Can Benefit!
- Understand the role of User Experience and how it benefits Digital Marketing across the funnel
- Learn about fundamental principles of visual design as well as human psychology employed in User Experience design
- Learn about the process of User Experience Design and the various UX deliverables
- Have one (01) hour of One to One coaching with the trainer after the masterclass
Who Should Attend
This course is relevant for professionals in the following departments/fields:
- Digital Marketing Leaders
- Creative Professionals
- Digital Planners
- Digital Media Professionals
- Budding Designers
- And any marketing Professionals who want to improve their online customer experience
For the Trainer
Soumik has extensive knowledge in this field of UX. He delivers research and data-based rules and principles that we can apply easily and quickly in our digital tool development and improvement cycles.
ISEA Marketing Technology Manager, Danone Dumex Early Life Nutrition Singapore Pte Ltd
It gives you a real insight on the important of UX and how it improves customer experiences with a brand.
Assistant Manager CX, FWD Takaful Berhad
Trainer has extensive knowledge about the topic gained more knowledge and understood the differences between UX and UI!
Branding Manager, Telekom Malaysia
The entire training was done in a user-friendly format, succinct explanation was given and the breakout sessions helped to eliminate boredom throughout. As UI/UX has been growing tremendously in the market, this course is definitely useful for you to learn and identify the best user experience to attract your intended audience
Principal Branding Specialist, Telekom Malaysia
The trainer is very engaging and he did provide a lot input and examples to make us understand. I do have a better understanding after attending this UX course. The training was very detailed and well organised.
Principal Sponsorship Specialist, Telekom Malaysia
Soumik is very clear with his presentation and goes straight to the point of practical tips and also shares relevant case studies.
Singapore Tourism Board
Soumik's presentation delivery is very clear, structured, and well paced. He is extremely engaging and the content shared is relevant to my current work!
Singapore Tourism Board
Trainer shared relevant case studies and good overview of the content.
Hong Leong Bank – HLB