If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com


UX Design for Marketers: Develop winning experiences that drive conversions

Shaping the customer-centric digital products
of the future through visual storytelling

USD 399 (Early Bird – Register by 7 Jun)
USD 499 (Standard – Starts from 8 Jun onwards)

Choose from our available dates:

23 Sept 2021

9am to 3pm (GMT+8)

Masterclass Introduction

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

– Donald A. Norman, The Design of Everyday Things

User Experience (UX) Design strives to enhance user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product or service. For marketers, this is particularly relevant when it comes to their customers’ online journey.

When Apple released the first iPhone in 2007, it was marketed as a “leapfrog product” – superior and easier to use compared to any other smartphone in the market. With the elimination of the keyboard, it opened up a whole new world of possibilities. This is one of the most iconic poster children of UX Design.

With UX Design often being touted as the sweet spot between business needs and user needs, why should you care about it? Simply because the consumer expects optimized user experience across platforms. A recent study by Forrester Research has shown with that a better UX design, yield conversion rates could be boosted by up to 400%.

Join us for this interactive 5-hour virtual masterclass to help enhance your online customer experience and drive customer loyalty; with boosting sales as the end game.

Virtual Masterclass Format


5 hours of intensive LIVE masterclass session


One (01) hour of One to One coaching session with Trainer post masterclass


Training slides, handouts and materials

The Trainer

Soumik Chakraborty

Entrepreneur, Digital Specialist & Trainer in partnership with Happy Marketer

For over 10 years, Soumik’s specialization encompasses Analytics, UX, Branding, Marketing, Strategy, and all aspects of online marketing including eCommerce and Mobile launches. His numerous marketing and branding certifications include Google AdWords, Analytics, Shopping, Search, Video, Display Certifications, Hubspot Inbound Certifications and more.

More About The Trainer

He has run online and digital campaigns for Streetdirectory, MDIS, Ogilvy & Mather – “Unilever, Nestle, IBM, Guinness, Cathay, SingTel and more”, American Express -Online Lead consumer cards acqyisition, Mothercare, Mindchamps, German European School, Dassault Systemes, Popety, UEX Global, 8I Investments, 80 Startups, Actxa Generations- Mckinsey and Company Social Enterprise, Innobay, Cannondale-Cannasia, and many more.

Whether it’s selling small services and products for SMEs or Nescafe Dolce Gusto, Milo, IBM Servers, Samsung Note, Amex Card and such MNCs, Soumik has ran campaigns across Industries and countries through various online channels.
Soumik was featured on Asian Entrepreneur Portals and Huffington Post, and also as a tech contributor and writer for many sites.

Soumik is also a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.
He has worked extensively with many Education and Training partners including NTUC Learning, James Cook University Singapore, Kaplan, Conversion Hub – An SPH Company, Republic Polytechnics for course development and training/teaching.


Agenda Overview

Time: 9am to 3pm (Singapore GMT+8)

9.00am – 11.30am
Part 1:
• Learn the essentials of User Experience Design
• Understand users as humans
Part 2:
• Understand users as target audience

12:30 – 3:00pm
Part 3:
• Understand information architecture
• Learn UX design of fundamental web elements
Part 4:
• Understand wireframes and prototypes
• Understand usability and user testing
• Learn de-facto UX software solutions

Contact Adrian Ray at adrianr@marketing-interactive.com
or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

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Key Takeaways

How You Can Benefit!

  • Understand the role of User Experience and how it benefits Digital Marketing across the funnel
  • Learn about fundamental principles of visual design as well as human psychology employed in User Experience design
  • Learn about the process of User Experience Design and the various UX deliverables
  • Have one (01) hour of One to One coaching with the trainer after the masterclass

Who Should Attend

This course is relevant for professionals in the following departments/fields:

  • Digital Marketing Leaders
  • Creative Professionals
  • Digital Planners
  • Digital Media Professionals
  • Budding Designers
  • And any marketing Professionals who want to improve their online customer experience


For the Trainer

Soumik has extensive knowledge in this field of UX. He delivers research and data-based rules and principles that we can apply easily and quickly in our digital tool development and improvement cycles.

ISEA Marketing Technology Manager, Danone Dumex Early Life Nutrition Singapore Pte Ltd

It gives you a real insight on the important of UX and how it improves customer experiences with a brand.

Assistant Manager CX, FWD Takaful Berhad

Trainer has extensive knowledge about the topic gained more knowledge and understood the differences between UX and UI!

Branding Manager, Telekom Malaysia

The entire training was done in a user-friendly format, succinct explanation was given and the breakout sessions helped to eliminate boredom throughout. As UI/UX has been growing tremendously in the market, this course is definitely useful for you to learn and identify the best user experience to attract your intended audience

Principal Branding Specialist, Telekom Malaysia

The trainer is very engaging and he did provide a lot input and examples to make us understand. I do have a better understanding after attending this UX course. The training was very detailed and well organised.

Principal Sponsorship Specialist, Telekom Malaysia

Soumik is very clear with his presentation and goes straight to the point of practical tips and also shares relevant case studies.

Singapore Tourism Board

Soumik's presentation delivery is very clear, structured, and well paced. He is extremely engaging and the content shared is relevant to my current work!

 Singapore Tourism Board

Trainer shared relevant case studies and good overview of the content.

Hong Leong Bank – HLB