If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com


Viral Content Creation: Convert Readers into Customers

How to grab your online audience and get them fully engaged in your brand message and experience.

USD 399 (Early Bird – Register by 7 Jun)
USD 499 (Standard – Starts from 8 Jun onwards)

Choose from our available dates:

28 Sept 2021

9am to 3pm (GMT+8)

1 Oct 2021

9am to 3pm (GMT+8)

Course Introduction

Viral Content Creation: Convert Readers into Customers

How to grab your online audience and get them fully engaged in your brand message and experience.

Research shows a fully engaged audience will deliver 52% greater lifetime value compared to one which is merely involved with your brand. So how do we reach out and involve them with engaging content that makes them actively passionately ‘ours’?

This fast-moving high-energy programs delivers exactly that, using cutting-edge examples and best practice ‘how to’ examples that will help you create more human digital content that resonates and reels them in. Better still it makes them amplifiers of your messages.

Pop-psychologist and best-selling storyteller Stu Lloyd works with leading storytelling companies such as Adobe, Accor, Astro, Discovery Channel, Colgate and Intel to help unleash the power of their messaging.

Virtual Masterclass Format


5 hours of intensive LIVE masterclass session


One (01) hour of One to One coaching session with Trainer post masterclass


Training slides, handouts and materials


What Clients Are Saying

Stu has succinctly summarised heavy copywriting techniques into bite-sized fun bursts of knowledge! I was immersed in the entire experience and took home practical skills.

– Senior Executive, Temasek Polytechnic

Stu created a streamlined masterclass that really enlightened me on the art of copywriting. Very satisfied with the engaging content and concise explanation

– Senior Creative Writer, Arturn Communications

Stu is a great and highly recommended trainer. Learnt new tips even though I have been in communications field for close to 20 years. The session was very good and appreciate the different approaches to copywriting.

– Associate Director, Advancement, Singapore Management University

Great! Best course I have taken so far. Stu is an expert in his field. 10/10!

– Director, Pfizer

Fantastic! Inspiring, fun, practical – some of the best training in my 25-year career. What Stu does so well is combine psychology research and present it in a way that is meaningful for everyone. That’s his magic dust.

– Managing Director, IPSOS, South East Asia

This course is a great facilitation and sharing of knowledge on copywriting by the trainer, easy to follow and practical. This course makes me feel as if I am an established copywriter. The theoretical part of copywriting is balanced with the practical part of it, especially to a beginner in copywriting like me

– Business Development Executive, HDAP Consulting Malaysia Sdn Bhd

This course was very useful, gave an understanding on neuroscience which allows us to apply it in copywriting. Stu cited extraordinary case studies to get inspired from. This course definitely will help me in crafting copy for my primary audience and help to connect with them

– Assistant Head, Corporate Communications, Tripartite Alliance Limited

Very inspiring and engaging teacher with highly positive energy. I learned a lot!

–  Senior Consultant, APAC, Hootsuite.

You have transformed the team in a day!

– Director O&D, Asia Pacific, Colgate Palmolive.

Your workshop helped me to cut through the clutter of information and data to find the real story.

–  Marketing Director APAC, Adobe.

The Trainer

Stu Lloyd

Chief Hothead, consultant and training director
Hotheads Innovation Limited

Stu Lloyd has operated at the intersection of creativity and commerce for 30 Years. A former award-winning advertising strategic and creative director for Ogilvy & Mather, Saatchis, Bates, etc, around the Asia Pacific, Stu built a $20m ad agency in Singapore from scratch, exiting by on-selling to FCBDraft.

More About The Trainer

Stu has lived in Hong Kong, Singapore, Thailand and China since 1987, and was once described by Nury Vittachi of HK Standard as “an honorary Asian.”

A serial entrepreneur, Stu is one of Asia Pacific’s most widely published travel writers with features in National Geographic Traveler, Travel + Leisure, etc, and was voted one of the world’s favourite 100 travel writers. “The perfect storyteller,” according to The Telegraph, UK.

He has written 6 books with sales of over 100,000 copies (best-seller list in 3 countries). Currently writing “First Birds to Fly” about innovation and maverick minds at work in Asia. Previously also contracted as a songwriter by Warner Bros publishing.

Stu also emceed the TEDx “Creativity & Collaboration” conference, facilitated a Seth Godin ‘Lynchpin’ meet, and is on the WIRED magazine readers’ panel. He has chaired panels and addressed hundreds of conferences around Asia Pacific.

A founding lecturer at the Institute of Advertising, Singapore, Stu was directly accredited to train by the father of lateral thinking, Dr Edward de Bono, and has consulted on creativity and run workshops for Citibank, Accor, Jabra, PATA, Flextronics, China Institute for Innovation, Tourism Malaysia, University of Washington, Unilever, and SHELL among many others.

He has a degree in Psychology and Mass Communication, and enjoys shredding on the ukulele, motorcycle touring, and reading Wired, Fast Company and Psychology Today magazines.


Course Agenda

Timing – 9am to 3pm (GMT+8)

9.00am – 11.30am
Part 1: Introduction
Part 2: The Lead & Hook
Part 3: Cool Creative Digital Campaign Case studies
Part 4: Content is King, but Distribution is the Kingdom!

12:30 – 3:00pm
Part 5: The kicker – Emotions
Part 6: Headlines, Copywriting and Strategic Language
Part 7: A Picture is worth 1000 Spreadsheets!

Contact Ryan Ciceron at ryanc@marketing-interactive.com
or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

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Key Takeaways

How You Can Benefit!

  • Learn to how craft (and re-craft) winning headlines for ads, EDMs, social media
  • Leverage the neuro-science of cognitive gaps to drive clicks up by 60x
  • A case study on how Netflix drives virality, shareability, and engagement
  • Learn the role of “dark broadcasters” – and why you need them
  • The surprising elements that really drive views and shares on YouTube
  • Understand why and how smaller brands can build bigger audiences than super-brands
  • Learn the secret behind pop music viral hits
  • Understand the role of emotional triggers and high-impact motivators
  • Have one (01) hour of One to One coaching with the trainer after the masterclass.

Who Should Attend

  • Social Media Content Creators
  • Social Media Managers
  • Social Media Executives
  • Digital Marketing Executive
  • Digital Marketing Managers
  • Community Managers
  • PR Executives & Managers
  • MarComm Executives & Managers

Masterclass Pricing

USD 499 (Standard)

Choose from our available dates:

15 Apr 2021

9am to 3pm (GMT+8)

6 July 2021

9am to 3pm (GMT+8)

28 Sept 2021

9am to 3pm (GMT+8)

1 Oct 2021

9am to 3pm (GMT+8)