If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com
VIRTUAL MASTERCLASS SERIES
Viral Content Creation: Convert Readers into Customers
How You Can Create Killer Content That Your Audiences Want to Engage with and Share.
USD 399 (Early Bird – Register by 14 March 2022)
USD 499 (Standard – Starts from 15 March 2022)
Choose from our available dates:
14 April 2022
9am to 3pm (GMT+8)
Course Introduction
Viral Content Creation: Convert Readers into Customers
How You Can Create Killer Content That Your Audiences Want to Engage with and Share.
Research shows a fully engaged audience will deliver 52% greater lifetime value compared to one which is merely involved with your brand. So how do we reach out and involve them with engaging content that makes them actively passionately ‘ours’?
This fast-moving high-energy programs delivers exactly that, using cutting-edge examples and best practice ‘how to’ examples that will help you create more human digital content that resonates and reels them in. Better still it makes them amplifiers of your messages.
Pop-psychologist and best-selling storyteller Stu Lloyd works with leading storytelling companies such as Adobe, Accor, Astro, Discovery Channel, Colgate and Intel to help unleash the power of their messaging.
Virtual Masterclass Format
5 hours of intensive LIVE masterclass session
Training slides, handouts and materials
Testimonials
What Clients Are Saying
The Trainer
Stu Lloyd
Chief Storyteller
CATMATDOG Storytelling Consultants
Stuart comes from a background of psychology and mass communications, with further certifications in neuroscience and neuromarketing from Copenhagen Business School. He spent 15 years working as a copywriter and creative director for big boy ad agencies such as Saatchi & Saatchi, Ogilvy & Mather, Ted Bates, etc before founding his own agency and selling that to DraftFCB. As a writer he’s been published everywhere from National Geographic Traveler to the South China Morning Post, and published 16 non-fiction books covering military and colonial history, travel, and creativity, with sales of over 100,000 copies to date.
The Daily Telegraph UK once called him The Perfect Storyteller.
More About The Trainer
Since 1999, as chief storyteller at CAT MAT DOG storytelling consultancy he has worked with clients such as Citibank, Adidas, Accor, Adobe, and Intel to upskill the creative impact of their teams. Stu has been working with Marketing Interactive for several years now sharing his insights and experience on content creation and copywriting that moves people. Some of his best-selling masterclasses with us include: Psychocopy, Advanced Pyschocopy and Viral Content Creation.
Agenda
Course Agenda
Timing – 9am to 3pm (GMT+8)
9.00am – 11.30am
Part 1: Introduction
Part 2: The Lead & Hook
Part 3: Cool Creative Digital Campaign Case studies
Part 4: Content is King, but Distribution is the Kingdom!
12:30 – 3:00pm
Part 5: The kicker – Emotions
Part 6: Headlines, Copywriting and Strategic Language
Part 7: A Picture is worth 1000 Spreadsheets!
Contact Sandra Rones at sandrar@marketing-interactive.com
or call +65 6423 0329 to book your seat now!
Speak to our Sales team for group discounts now!
Request For Full Agenda
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Key Takeaways
How You Can Benefit!
- Learn to how craft (and re-craft) winning headlines for ads, EDMs, social media
- Leverage the neuro-science of cognitive gaps to drive clicks up by 60x
- A case study on how Netflix drives virality, shareability, and engagement
- Learn the role of “dark broadcasters” – and why you need them
- The surprising elements that really drive views and shares on YouTube
- Understand why and how smaller brands can build bigger audiences than super-brands
- Learn the secret behind pop music viral hits
- Understand the role of emotional triggers and high-impact motivators
- Have one (01) hour of One to One coaching with the trainer after the masterclass.
Who Should Attend
- Social Media Content Creators
- Social Media Managers
- Social Media Executives
- Digital Marketing Executive
- Digital Marketing Managers
- Community Managers
- PR Executives & Managers
- MarComm Executives & Managers
Masterclass Pricing
USD 399 (Early Bird – Register by 14 March 2022)
USD 499 (Standard – Starts from 15 March 2022)
Choose from our available dates:
14 Apr 2022
9am to 3pm (GMT+8)