If you would like to experience this masterclass in our exclusive Physical or Hybrid format,
please get in touch with us at production@marketing-interactive.com


Viral Content Creation: Convert Readers into Customers

How You Can Create Killer Content That Your Audiences Want to Engage with and Share.

USD 399 (Early Bird – Register by 14 March 2022)
USD 499 (Standard – Starts from 15 March 2022)

Choose from our available dates:

14 April 2022

9am to 3pm (GMT+8)

Course Introduction

Viral Content Creation: Convert Readers into Customers

How You Can Create Killer Content That Your Audiences Want to Engage with and Share.

Research shows a fully engaged audience will deliver 52% greater lifetime value compared to one which is merely involved with your brand. So how do we reach out and involve them with engaging content that makes them actively passionately ‘ours’?

This fast-moving high-energy programs delivers exactly that, using cutting-edge examples and best practice ‘how to’ examples that will help you create more human digital content that resonates and reels them in. Better still it makes them amplifiers of your messages.

Pop-psychologist and best-selling storyteller Stu Lloyd works with leading storytelling companies such as Adobe, Accor, Astro, Discovery Channel, Colgate and Intel to help unleash the power of their messaging.

Virtual Masterclass Format


5 hours of intensive LIVE masterclass session


Training slides, handouts and materials


What Clients Are Saying

Stu has succinctly summarised heavy copywriting techniques into bite-sized fun bursts of knowledge! I was immersed in the entire experience and took home practical skills.

– Senior Executive, Temasek Polytechnic

Stu created a streamlined masterclass that really enlightened me on the art of copywriting. Very satisfied with the engaging content and concise explanation

– Senior Creative Writer, Arturn Communications

Stu is a great and highly recommended trainer. Learnt new tips even though I have been in communications field for close to 20 years. The session was very good and appreciate the different approaches to copywriting.

– Associate Director, Advancement, Singapore Management University

Great! Best course I have taken so far. Stu is an expert in his field. 10/10!

– Director, Pfizer

Fantastic! Inspiring, fun, practical – some of the best training in my 25-year career. What Stu does so well is combine psychology research and present it in a way that is meaningful for everyone. That’s his magic dust.

– Managing Director, IPSOS, South East Asia

This course is a great facilitation and sharing of knowledge on copywriting by the trainer, easy to follow and practical. This course makes me feel as if I am an established copywriter. The theoretical part of copywriting is balanced with the practical part of it, especially to a beginner in copywriting like me

– Business Development Executive, HDAP Consulting Malaysia Sdn Bhd

This course was very useful, gave an understanding on neuroscience which allows us to apply it in copywriting. Stu cited extraordinary case studies to get inspired from. This course definitely will help me in crafting copy for my primary audience and help to connect with them

– Assistant Head, Corporate Communications, Tripartite Alliance Limited

Very inspiring and engaging teacher with highly positive energy. I learned a lot!

–  Senior Consultant, APAC, Hootsuite.

You have transformed the team in a day!

– Director O&D, Asia Pacific, Colgate Palmolive.

Your workshop helped me to cut through the clutter of information and data to find the real story.

–  Marketing Director APAC, Adobe.

The Trainer

Stu Lloyd

Chief Storyteller
CATMATDOG Storytelling Consultants

Stuart comes from a background of psychology and mass communications, with further certifications in neuroscience and neuromarketing from Copenhagen Business School.  He spent 15 years working as a copywriter and creative director for big boy ad agencies such as Saatchi & Saatchi, Ogilvy & Mather, Ted Bates, etc before founding his own agency and selling that to DraftFCB. As a writer he’s been published everywhere from National Geographic Traveler to the South China Morning Post, and published 16 non-fiction books covering military and colonial history, travel, and creativity, with sales of over 100,000 copies to date.  

 The Daily Telegraph UK once called him The Perfect Storyteller.  

More About The Trainer

Since 1999, as chief storyteller at CAT MAT DOG storytelling consultancy he has worked with clients such as Citibank, Adidas, Accor, Adobe, and Intel to upskill the creative impact of their teams. Stu has been working with Marketing Interactive for several years now sharing his insights and experience on content creation and copywriting that moves people. Some of his best-selling masterclasses with us include: Psychocopy, Advanced Pyschocopy and Viral Content Creation. 


Course Agenda

Timing – 9am to 3pm (GMT+8)

9.00am – 11.30am
Part 1: Introduction
Part 2: The Lead & Hook
Part 3: Cool Creative Digital Campaign Case studies
Part 4: Content is King, but Distribution is the Kingdom!

12:30 – 3:00pm
Part 5: The kicker – Emotions
Part 6: Headlines, Copywriting and Strategic Language
Part 7: A Picture is worth 1000 Spreadsheets!

Contact Sandra Rones at sandrar@marketing-interactive.com
or call +65 6423 0329 to book your seat now!

Speak to our Sales team for group discounts now!

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Key Takeaways

How You Can Benefit!

  • Learn to how craft (and re-craft) winning headlines for ads, EDMs, social media
  • Leverage the neuro-science of cognitive gaps to drive clicks up by 60x
  • A case study on how Netflix drives virality, shareability, and engagement
  • Learn the role of “dark broadcasters” – and why you need them
  • The surprising elements that really drive views and shares on YouTube
  • Understand why and how smaller brands can build bigger audiences than super-brands
  • Learn the secret behind pop music viral hits
  • Understand the role of emotional triggers and high-impact motivators
  • Have one (01) hour of One to One coaching with the trainer after the masterclass.

Who Should Attend

  • Social Media Content Creators
  • Social Media Managers
  • Social Media Executives
  • Digital Marketing Executive
  • Digital Marketing Managers
  • Community Managers
  • PR Executives & Managers
  • MarComm Executives & Managers

Masterclass Pricing

USD 399 (Early Bird – Register by 14 March 2022) 
USD 499 (Standard – Starts from 15 March 2022)

Choose from our available dates:

14 Apr 2022

9am to 3pm (GMT+8)