2026 Content Command: Master AI Storytelling in One Day
Time: 9am – 5pm (GMT+8)
Singapore: 11 November 2025
Hong Kong: 18 November 2025
Overview
Effective storytelling is a core differentiator in modern marketing—and in 2026, it will be a business imperative. With generative AI accelerating how we ideate, produce and deliver content, marketers now have the unprecedented ability to turn ideas into visuals and data into persuasion—quickly, creatively and at scale.
This 1-day in-person masterclass, 2026 Content Command: Master AI Storytelling in One Day, is designed for forward-thinking marketing leaders who are planning for 2026 and beyond. You’ll learn how to harness the full potential of generative AI to supercharge storytelling—whether you’re aligning internal stakeholders with compelling strategic narratives or launching high-impact, consumer-facing campaigns.
Key learning outcomes:
- Decode Generative AI Tools: Gain a clear understanding of LLMs, image/video generation, and diffusion models—and how to apply them in your content strategy.
- Craft Data-Backed Stories: Use AI to turn complex campaign data, social trends, and consumer insights into persuasive visual narratives.
- Automate Marketing Reports: Build workflows that generate campaign summaries, dashboards, or visual presentations with minimal manual effort.
- Streamline Creative Briefs: Develop internal-facing briefs, concept visuals, and prototypes using AI to align faster with designers and stakeholders.
- Accelerate Asset Creation: Generate images, storyboards, and short-form videos for campaigns using tools like Midjourney, Sora, Kling, and Luma AI.
- Master Visual Messaging: Learn how to articulate marketing ideas visually to improve buy-in from clients and internal teams.
- Apply Proven Story Frameworks: Enhance classic storytelling formulas (e.g., Hero’s Journey, Problem-Agitate-Solve) with generative AI to boost engagement.
- Address AI Ethics & Quality: Understand how to manage risks like AI hallucinations, brand safety, and copyright while maintaining output quality.
- Increase Content Velocity: Create more campaign variations, ad creatives, and branded visuals—faster and at scale—without sacrificing impact.
- Pitch Like a Pro: Deliver polished AI-generated mock-ups and video teasers for new product launches or marketing proposals—without a design team.
Who should attend
This masterclass is ideal for marketing professionals who want to lead with innovation, elevate storytelling, and integrate generative AI into their 2026 marketing strategies. Specifically:
- Marketing Leaders & CMOs – Drive strategy and team capability in AI-powered content creation and brand storytelling
- Brand & Content Managers – Create richer, faster, and more resonant narratives across channels using AI
- Digital & Performance Marketers – Transform data and insights into high-impact visual stories and reports
- Creative & Communications Leads – Use generative AI to streamline ideation, prototyping, and stakeholder alignment
- Agency Strategists & Consultants – Stay ahead of client demands by integrating AI tools into campaign development
No prior technical experience with AI is required—just a desire to create smarter, faster, and more effectively.
About the trainer
About the trainer
Tianyu Xu
Generative AI Educator
Tianyu is a generative AI educator based in Singapore. Followed by more than 150,000 people across social media, he shares tutorials and AI showcases that have garnered millions of views. As an AI video expert, Tianyu has worked with leading AI video companies as creative partners and delivered training to corporations and educational institutions. As a LinkedIn Top Voice, he helps professionals prepare for the future of work while elevating their AI thought leadership on LinkedIn.
Before specialising in generative AI, Tianyu built a decade-long career in digital marketing at companies including Twitter and We Are Social, serving top brands and advising regional campaigns.
Tianyu is the co-author of Will ChatGPT Take My Job? and the co-creator of two bestselling courses on AI image generation.
Agenda
Key Sessions Covered:
Decoding Generative AI: From Text to Image, Video & Audio
Understand the core technologies—LLMs, diffusion models, and generative tools—and how they are reshaping marketing narratives.
Data to Story: Turning Analytics into Visual Narratives
Learn to convert complex data (social, performance, trends) into persuasive visual stories using AI-powered platforms like ChatGPT, Gemini, and more.
Automating Insights: Build AI-Driven Reporting Workflows
Design efficient, automated systems to analyse marketing data and generate compelling, presentation-ready reports.
Supercharging Internal Communications with AI
Craft visually engaging creative briefs, pitch decks, prototypes, and explainer videos that align stakeholders and accelerate decision-making.
Tool Deep Dive: Midjourney, Sora, Kling, Luma AI, and More
Explore a suite of cutting-edge image and video generation tools—and learn which ones to use based on specific campaign needs.
AI-Powered Campaign Creation: From Idea to Execution
Apply storytelling frameworks amplified by AI to conceptualise and produce consumer-facing content with speed and impact.
AI Ethics, Quality, and Brand Safety
Navigate hallucinations, copyright risks, and brand voice consistency while maintaining creative integrity and output quality.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.