MARKETING-INTERACTIVE’s Masterclass Series 

Your trusted learning partner of marketing practitioners throughout Asia and beyond. 

Join us today to upskill and address urgent marketing needs.  

Expert panel of experienced regional trainers  
Our trainers are domain experts of the subject matter both from a practitioner and research point of view. Our diverse panel of trainers have over 10 years of industry experience and consultancy spanning across all industries and geographical locations. 
 
Best practices through latest case studies 
Our Masterclass Series is carefully curated and designed with strong research backing to create a vast array of topics addressing the latest trends and needs to fill the current skill gaps and at the same time be future ready.  
 
Interactive and engaging learning experience  
Our Masterclass Series are packed with activities, discussions, group tasks and individual projects 
to ensure full participation, effective transfer of knowledge and maximum application. 

MARKETING-INTERACTIVE’s Masterclass Series

Google Analytics 4 for Beginners
The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.
Advanced Google Analytics 4

It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.

LinkedIn Marketing: Growing your Audience & Business

Are your target audience on LinkedIn? Are you struggling to reach out to them effectively? With over 774 million users globally, LinkedIn ranks as one of the top social networks today. If your business is not utilising LinkedIn to its fullest potential to build network, improve brand awareness, drive conversions and increase overall revenue, you need to rethink your social media content strategy.

This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.

Media Planning for 2024: Driving Conversions & Maximising ROI

This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.

Building & Managing Brand Reputation in Today’s Digital Age
In today’s digital-first world people will learn about you and your business online before they meet you in person. Your online digital brand is key to building and managing your brands reputation.
Conversion Rate Optimisation (CRO): Maximising Full Funnel Conversions

Conversion Rate Optimisation (CRO) is always seen as the last mile effort on the e-commerce website, but the optimisation starts from the top of the funnel with media through to landing page optimisation to CRM. With increasing complexity in marketing technology, ease of access to customer data and business silos, there is a need to look at the tactical improvement across the funnel effectively.

Social Media Crisis Playbook
This 1-day virtual masterclass on Social Media Crisis Playbook will be deep dive on the essential plays for responding to a social media crisis while developing your own social media crisis playbook for your business or organisation.
Brand Storytelling
What remains at the heart of connecting with consumers? Telling good and authentic stories.

The power of storytelling remains key in fostering strong engagement with your consumers. It is an undefeatable marketing tool for brands to communicate important brand messages to drive conversions.

Gen AI for Beginners: Master ChatGPT for Enhanced Marketing Quality & Productivity
Generative AI tools such as ChatGPT are game-changers for marketers. Brands are embracing AI-powered solutions with open arms to improve work efficiency, enhanced personalisation and drive better customer experience. Are you set to unlock the potential that Gen AI tools will bring to your marketing game?
Advanced Data Analytics for Marketers

Businesses that focus on data-driven marketing can connect with their consumers better than ever as they have a better understanding on the importance of integrating their marketing, sales, and data operations. Furthermore, in the era of digital transformation, data has become a crucial element in making informed marketing decisions.

Mastering Marketing Team Architecture: Build an Effective Marketing Team Structure

With the rise of new marketing technology and at times, polarising perspectives around which marketing function is more important to grow a business, building and structuring a marketing team to align with the business goals is more challenging than ever.

Google Analytics 4 for Beginners
The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.
Synergising Businesses: Bridging the Gap Between CMOs and CFOs

Marketing has often been deemed as the “cost centre” and subsciously hinder the CMOs/Marketing leaders from having concise and fruitful conversations with the “keeper of the purse”; the CFOs. Despite these communication challenges, synergy between a CMO and CFO is crucial in ensuring that a brand’s growth is constant and healthy.

E-commerce & Growth Marketing Playbook: A to Z of E-commerce
15 years ago, it would have been quite a hassle to purchase a tee-shirt. Fast forward to 2024, almost everyone is buying tee-shirts (and pretty much everything) via e-commerce platforms.
Designing Your Marketing Career: Shaping Future Marketing Leaders

Among the various business disciplines, marketing has undergone and experienced the greatest evolution. This has created a very challenging environment for marketing leaders to perform at the highest level of their potential.

Expect the Unexpected: Gold-Standard Campaign Secrets Unveiled
Creating a successful campaign that meets all your business objectives is not an easy feat for any marketer.
Advanced Google Analytics 4
Moving your current configuration from Universal Analytics to Google Analytics 4 is not enough. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.
Mastering TikTok Marketing 101
TikTok is taking over the Internet, and brands are hopping platform to grow their brand and business. However, to successfully create entertaining branded TikTok content and campaign takes a deep understanding of its unique cultural codes.
The Art of Data Storytelling
As data analysis and visualisation is made easy with Gen AI, how does one effectively bring the data to life in the boardroom to communicate insights, justify business cases and get buy-ins? How do you choreograph and cast the right data elements to help you build the right storyline so it brings change in the organisation?
Customer Experience Optimisation (CXO): Driving Brand Loyalty & Business Growth

In the age of generative AI and accessible marketing technology, customers are demanding more from the customer experience they get from brands. There are plenty of opportunities to optimise the customer experience across the customer journey for growth.

Connecting with Gen Zs: Building Trust & Creating Content That Matters

Uncover the essence of Generation Z – their demographics, values, and digital behaviours. Dive deep into the realm of influencers, exploring authentic marketing insights, and navigating their obsession of popular platforms like TikTok.

Social Media Content Strategy SEA
Social media has become an integral part of many brands’ marketing strategy. You cannot ignore the wide reach social media is able to achieve for your brand awareness, especially when utilised effectively.

Stay tuned to this page as we announce more masterclasses coming your way.
Contact us here if you have any queries.

Hear what past attendees have to say about our masterclasses

Looking for customised training solutions to upskill your marketing team?

We at MARKETING-INTERACTIVE understand the need of marketing leaders to ensure that your team is well-equipped with the necessary skillsets and expertise to scale your marketing game in today’s highly competitive and saturated marketing landscape.

Fret not, we are here for you (we will even do your homework for you!). We have curated an esteemed panel of expert trainers with tremendous tactical and strategic experiences, as well as domain knowledge. We’re more than happy to collaborate with these experts to create a programme designed for YOU, addressing the latest trends and needs to fill the current skill and knowledge gaps your team is facing. It is time to be future ready, and we want you to take the centre stage.

Our Training Methodology:

  • Research and theory backed
  • Future and forward-looking
  • Best practices through up-to-date case studies

Want to find out more? Reach out to us today. We will set the training in motion for you to achieve your marketing goals.

Past Events

Brand Storytelling Strategy
Examine how to create marketing success with a strategic focus on developing a brand narrative that not only meets sales, marketing, and overall business objective but also wins the hearts and minds of consumers.
Media Planning for 2024: Driving Conversions & Maximising ROI

This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.

Brand Storytelling Strategy
Examine how to create marketing success with a strategic focus on developing a brand narrative that not only meets sales, marketing, and overall business objective but also wins the hearts and minds of consumers.
Mastering TikTok Ads to Drive Business
TikTok is taking over the Internet, and brands are hopping platform to grow their brand and business. However, successfully creating entertaining branded TikTok content and campaign takes a deep understanding of its unique cultural codes
Designing and Measuring Customer Experience (CX) Impact
Learn customer experience (CX) audit tools and measurement frameworks that help organisations identify, and strategically develop the most important CX initiatives.
Maximising Your Social Media Impact
Learn how to create measurement strategy on Facebook, Instagram, LinkedIn, and TikTok, define metrics and success, collect data, and evaluate to ensure marketing goals are met.
China Social Marketing: Driving Ads on WeChat, TikTok & Little Red Book
With China actively promoting the development of its digital economy by accelerating digital transformation, businesses should leverage this to drive greater business growth.
Driving SEO Performance for Higher Conversions

Is SEO still a valuable digital marketing tool in 2024? Absolutely yes – understanding the importance of SEO and its impact on your business is crucial. SEO can drive your ROI with the right targeting and good SERP ranking. If your business is investing in SEO, you are in it for the long-term results. Once you’ve mastered the essentials on how to optimise your website for search engines, the traffic will not stop.

Google Ads: Maximising your Marketing ROI

In 2024, Google Ads will be more sophisticated. Google has fine-tuned its targeting capabilities, allowing businesses to reach new audience segments. With better targeting and optimisation tools, you need to be able to stay ahead of the trends to remain competitive.

This 1-day masterclass on Google Ads: Maximising your Marketing ROI to pick up best practices on how to optimise your Google Ads performance, drive compelling ad copies and develop remarketing campaigns.