And we’re back live and in-person!

Join our 2023 marketing masterclass series by MARKETING-INTERACTIVE and address your urgent marketing challenges today.

2023 is a year of possibilities, amidst the chaos that is plaguing the world. The marketing landscape is rapidly changing, and whether you are a senior marketing leader and practitioner, or a C-suite executive, the need to strengthen your team’s marketing capability is of utmost priority. Sign up for our masterclass series, and deep dive into specialised marketing topics that are timely and relevant to your current needs.

Our marketing masterclass series is led by professional trainers who are experts with years of worthy experience in their respective fields. They are designed with strong research backing and are packed with activities, discussions, group tasks, and individual projects to ensure full participation, effective transfer of knowledge, and maximum application. You will walk away with skillsets and best practices that are worth every cent.


Mastering TikTok Ads to Drive Business
TikTok is taking over the Internet, and brands are hopping platform to grow their brand and business. However, successfully creating entertaining branded TikTok content and campaign takes a deep understanding of its unique cultural codes
Designing and Measuring Customer Experience (CX) Impact
Learn customer experience (CX) audit tools and measurement frameworks that help organisations identify, and strategically develop the most important CX initiatives.
Maximising Your Social Media Impact
Learn how to create measurement strategy on Facebook, Instagram, LinkedIn, and TikTok, define metrics and success, collect data, and evaluate to ensure marketing goals are met.
Brand Storytelling Strategy
Examine how to create marketing success with a strategic focus on developing a brand narrative that not only meets sales, marketing, and overall business objective but also wins the hearts and minds of consumers.
China Social Marketing: Driving Ads on WeChat, TikTok & Little Red Book
With China actively promoting the development of its digital economy by accelerating digital transformation, businesses should leverage this to drive greater business growth.
Google Analytics 4 for Beginners
The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.
Advanced Google Analytics 4
It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.
Innovation by Design: Unlocking Strategic & Creative Business Capabilities
Participants will delve into the world of human-centered design, exploring concepts such as user-centered innovation, design thinking, ethnographic research and customer experience design.
Crisis Response for PR Leaders
Learn the key elements of crisis management and how to formulate a crisis management plan effectively. Examine how to implement the crisis plan into action and the post-crisis recovery strategy.
Media Planning for 2024: Driving Conversions & Maximising ROI
This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.
Social Media Crisis Playbook
This 1-day virtual masterclass on Social Media Crisis Playbook will be deep dive on the essential plays for responding to a social media crisis while developing your own social media crisis playbook for your business or organisation.
Building & Managing Brand Reputation in Today’s Digital Age
In today’s digital-first world people will learn about you and your business online before they meet you in person. Your online digital brand is key to building and managing your brands reputation.
Driving SEO Performance for Higher Conversions
Is SEO still a valuable digital marketing tool in 2024? Absolutely yes – understanding the importance of SEO and its impact on your business is crucial. SEO can drive your ROI with the right targeting and good SERP ranking. If your business is investing in SEO, you are in it for the long-term results. Once you’ve mastered the essentials on how to optimise your website for search engines, the traffic will not stop.
Google Ads: Maximising your Marketing ROI
In 2024, Google Ads will be more sophisticated. Google has fine-tuned its targeting capabilities, allowing businesses to reach new audience segments. With better targeting and optimisation tools, you need to be able to stay ahead of the trends to remain competitive.

This 1-day masterclass on Google Ads: Maximising your Marketing ROI to pick up best practices on how to optimise your Google Ads performance, drive compelling ad copies and develop remarketing campaigns.

LinkedIn Marketing: Growing your Audience & Business
Are your target audience on LinkedIn? Are you struggling to reach out to them effectively? With over 774 million users globally, LinkedIn ranks as one of the top social networks today. If your business is not utilising LinkedIn to its fullest potential to build network, improve brand awareness, drive conversions and increase overall revenue, you need to rethink your social media content strategy.

This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.

Advanced Data Analytics for Marketers
Learn how to drive marketing success by optimising customer data into insights. Examine how to mine data to analyse and assess business trends to inform marketing strategy.
Video Content Marketing Strategy
Learn how to create creative videos with timely content that works for their target audience. Leverage different video formats, tools, and techniques to drive their marketing campaigns.
Driving Sales with Customer Segmentation
Learn how to segment customers and target them effectively, access customer data for customer segmentation analysis, close experience gaps, and personalise every interaction..
User Experience (UX) Design Hacks for Marketers
Learn how to generate buyer persona with data, drive user testing with targeted segment audience, create journey maps with all the touchpoints, and coordinate with stakeholders for proper alignment to drive revenue and overall engagement with the brand.
Social Media Crisis 2023 Playbook
Learn how to create content that speaks directly to customers’ needs during a crisis, set up a social media operations team to manage crisis to ensure unity in messaging, and uncover how to use social media to make actionable next steps for the business.
Telling Green Stories: Creating a Purposeful Narrative on Sustainability
Discover how to align brand’s sustainability story with brand’s values. Learn how to strike the right balance between greenhushing and greenwashing.
Leveraging SEO to drive conversions: Ranking #1 on Google
Unpack the key SEO elements – keyword analysis, backlink building, and content creation – to boost search rankings, optimise your content strategy and drive higher conversions.
Retail Marketing: Unpacking the Power of AI to Drive Conversions
Examine how retail has been redefined with the advent of technology which has dramatically transform how we shop. Discover the strategic toolkit to harness the potential of AI to drive sales.
The Art of Data Storytelling
Learn how to integrate hard data and human communication with a robust data storytelling strategy to drive internal reporting and business insights for high-level decision-making.

Stay tuned to this page as we announce more masterclasses coming your way.
Contact us here if you have any queries.

Hear what past attendees have to say about our masterclasses

Looking for customised training solutions to upskill your marketing team?

We at MARKETING-INTERACTIVE understand the need of marketing leaders to ensure that your team is well-equipped with the necessary skillsets and expertise to scale your marketing game in today’s highly competitive and saturated marketing landscape.

Fret not, we are here for you (we will even do your homework for you!). We have curated an esteemed panel of expert trainers with tremendous tactical and strategic experiences, as well as domain knowledge. We’re more than happy to collaborate with these experts to create a programme designed for YOU, addressing the latest trends and needs to fill the current skill and knowledge gaps your team is facing. It is time to be future ready, and we want you to take the centre stage.

Our Training Methodology:

  • Research and theory backed
  • Future and forward-looking
  • Best practices through up-to-date case studies

Want to find out more? Reach out to us today. We will set the training in motion for you to achieve your marketing goals.

Past Events

Brand Storytelling Strategy
Examine how to create marketing success with a strategic focus on developing a brand narrative that not only meets sales, marketing, and overall business objective but also wins the hearts and minds of consumers.
Designing and Measuring Customer Experience (CX) Impact
Learn customer experience (CX) audit tools and measurement frameworks that help organisations identify, and strategically develop the most important CX initiatives.