MARKETING-INTERACTIVE’s Masterclass Series

The Modern Marketer’s Playbook: From Automation to Gen AI Mastery
In this 4-hour masterclass – The Modern Marketer’s Playbook: From Automation to Gen AI Mastery – marketers will learn how to leverage marketing technology (martech) to optimise their campaigns, automate processes, make data-driven decisions, and incorporate cutting-edge AI tools into their martech stack.
AI-Powered SEO Strategy
Unlock the power of AI in transforming your SEO strategy with this comprehensive masterclass. This 1-day masterclass, AI-Powered SEO Strategy, explores the impact of AI on search engines and optimisation, and discover how to leverage cutting-edge AI tools to streamline your efforts.
Meta Ads Analytics & Campaign Optimisation
Gain mastery in Meta Ads tracking, measurement, and performance analysis with this 1-day hands-on masterclass – Meta Ads Analytics & Campaign Optimisation. Learn to set up Conversions API, audit and evaluate campaign, audience, and creative performance, and develop optimal reporting structures. Dive into advanced techniques like creating audience saturation and creative fatigue reports to refine your strategies and maximise ad effectiveness.
Google Analytics 4: Crash Course
Master the essentials of Google Analytics 4 (GA4) with this focused masterclass – Google Analytics 4: Crash Course. Learn how to set up and configure GA4 optimally for your business, build comprehensive reports, and uncover actionable marketing opportunities. Dive deep into channel, page, and demographic performance to extract valuable insights that drive smarter decisions and maximise your marketing impact.
Google Ads Analytics & Campaign Optimisation
In the fast-evolving world of digital advertising, mastering Google Ads tracking and measurement is essential for driving impactful results. This 1-day virtual masterclass – Google Ads Analytics & Campaign Optimisation – equips you with the tools and insights to optimise every aspect of your Google Ads campaigns, ensuring maximum ROI and efficiency.
LinkedIn Marketing
Enhance your enterprise sales process with our engaging virtual three-part series on LinkedIn Marketing. Each session is tailored to a critical aspect of building a robust LinkedIn strategy, offering actionable insights and proven techniques. In just 1.5 hours per masterclass, you’ll gain practical tools you can immediately apply to elevate your LinkedIn presence, personally and as a brand.
Social Media Crisis Management

Enhance your enterprise sales process with our engaging virtual two-part series on Social Media Crisis Management. Each session is tailored to a key phase of crisis management, providing actionable insights and proven techniques. Over the course of 2 hours per masterclass, you’ll acquire practical tools that can be immediately implemented in your role.

Brand Reputation

Strengthen your customer trust, loyalty and perception with our interactive virtual two-part series on Brand Reputation. Each session focuses on a critical phase of brand reputation management, delivering actionable insights and proven strategies. In just 2 hours per masterclass, you’ll gain practical tools you can apply right away. With the convenience of a virtual format, you can upskill from anywhere without disrupting your schedule. Seize this chance to enhance your brand reputation and protect your business!

Google Analytics 4 for Beginners
The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.
LinkedIn Marketing: Growing your Audience & Business

Are your target audience on LinkedIn? Are you struggling to reach out to them effectively? With over 774 million users globally, LinkedIn ranks as one of the top social networks today. If your business is not utilising LinkedIn to its fullest potential to build network, improve brand awareness, drive conversions and increase overall revenue, you need to rethink your social media content strategy.

This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.

Advanced Google Analytics 4

It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.

Media Planning for 2024: Driving Conversions & Maximising ROI

This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.

Building & Managing Brand Reputation in Today’s Digital Age
In today’s digital-first world people will learn about you and your business online before they meet you in person. Your online digital brand is key to building and managing your brands reputation.
Conversion Rate Optimisation (CRO): Maximising Full Funnel Conversions

Conversion Rate Optimisation (CRO) is always seen as the last mile effort on the e-commerce website, but the optimisation starts from the top of the funnel with media through to landing page optimisation to CRM. With increasing complexity in marketing technology, ease of access to customer data and business silos, there is a need to look at the tactical improvement across the funnel effectively.

Brand Storytelling
What remains at the heart of connecting with consumers? Telling good and authentic stories.

The power of storytelling remains key in fostering strong engagement with your consumers. It is an undefeatable marketing tool for brands to communicate important brand messages to drive conversions.

Social Media Crisis Playbook
This 1-day virtual masterclass on Social Media Crisis Playbook will be deep dive on the essential plays for responding to a social media crisis while developing your own social media crisis playbook for your business or organisation.
Gen AI for Beginners: Master ChatGPT for Enhanced Marketing Quality & Productivity
Generative AI tools such as ChatGPT are game-changers for marketers. Brands are embracing AI-powered solutions with open arms to improve work efficiency, enhanced personalisation and drive better customer experience. Are you set to unlock the potential that Gen AI tools will bring to your marketing game?
Mastering Marketing Team Architecture: Build an Effective Marketing Team Structure

With the rise of new marketing technology and at times, polarising perspectives around which marketing function is more important to grow a business, building and structuring a marketing team to align with the business goals is more challenging than ever.

Advanced Data Analytics for Marketers

Businesses that focus on data-driven marketing can connect with their consumers better than ever as they have a better understanding on the importance of integrating their marketing, sales, and data operations. Furthermore, in the era of digital transformation, data has become a crucial element in making informed marketing decisions.

Google Analytics 4 for Beginners
The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.
Synergising Businesses: Bridging the Gap Between CMOs and CFOs

Marketing has often been deemed as the “cost centre” and subsciously hinder the CMOs/Marketing leaders from having concise and fruitful conversations with the “keeper of the purse”; the CFOs. Despite these communication challenges, synergy between a CMO and CFO is crucial in ensuring that a brand’s growth is constant and healthy.

Designing Your Marketing Career: Shaping Future Marketing Leaders

Among the various business disciplines, marketing has undergone and experienced the greatest evolution. This has created a very challenging environment for marketing leaders to perform at the highest level of their potential.

E-commerce & Growth Marketing Playbook: A to Z of E-commerce
15 years ago, it would have been quite a hassle to purchase a tee-shirt. Fast forward to 2024, almost everyone is buying tee-shirts (and pretty much everything) via e-commerce platforms.
Expect the Unexpected: Gold-Standard Campaign Secrets Unveiled
Creating a successful campaign that meets all your business objectives is not an easy feat for any marketer.
Mastering TikTok Marketing 101
TikTok is taking over the Internet, and brands are hopping platform to grow their brand and business. However, to successfully create entertaining branded TikTok content and campaign takes a deep understanding of its unique cultural codes.
Advanced Google Analytics 4
Moving your current configuration from Universal Analytics to Google Analytics 4 is not enough. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.
The Art of Data Storytelling
As data analysis and visualisation is made easy with Gen AI, how does one effectively bring the data to life in the boardroom to communicate insights, justify business cases and get buy-ins? How do you choreograph and cast the right data elements to help you build the right storyline so it brings change in the organisation?
Hyper-personalisation at Scale: CX Optimisation with Gen AI

In the age of generative AI and accessible marketing technology, customers are demanding more from the customer experience they get from brands. There are plenty of opportunities to optimise the customer experience across the customer journey for growth.

Go-To-Market Strategy

Master the art of crafting impactful marketing strategies in this comprehensive masterclass – Go-To-Market Strategy. Delve into market analysis fundamentals, competitive analysis, and brand positioning to stand out in a crowded marketplace. Gain practical insights through step-by-step walkthroughs of communication strategies, pricing tactics, customer journey mapping, and the marketing landscape. Learn to develop a holistic go-to-market strategy and a robust marketing measurement plan to drive meaningful results for your business.

Connecting with Gen Zs: Building Trust & Creating Content That Matters

Uncover the essence of Generation Z – their demographics, values, and digital behaviours. Dive deep into the realm of influencers, exploring authentic marketing insights, and navigating their obsession of popular platforms like TikTok.

Social Media Content Strategy SEA
Social media has become an integral part of many brands’ marketing strategy. You cannot ignore the wide reach social media is able to achieve for your brand awareness, especially when utilised effectively.
AI Applications in Digital Marketing
This 1-day masterclass on AI Applications in Digital Marketing explores the world of AI and learn how to leverage the latest technologies in digital marketing! Understand the current AI landscape and learn how to use AI-powered tools to optimise your workflow and unlock new growth opportunities.
Real-World Application: Effective Media Planning
Get ready to elevate your media game with our immersive 2-day hands-on masterclass, Real-World Application: Effective Media Planning. You’ll craft effective media briefs tailored to your brand, ready for immediate use. Engage in our dynamic brand demand mapping exercises, drawing inspiration from top brands and turning insights into actionable strategies. Learn from award-winning campaigns by exploring success stories, documenting best practices, and gaining insights from both hits and misses. Master media objectives with an in-depth understanding of each media channel’s goals and metrics, reinforced by real-time KPI exercises. Don’t miss this opportunity to sharpen your skills and drive your brand’s success!
AI-Assisted SEO Strategy

This 1-day masterclass on AI-Assisted SEO Strategy explores how to utilise AI to scale your Organic Search traffic safely and efficiently! The course will teach you tried and tested ways to utilise AI to grow your organic traffic, alongside must-know SEO tactics and best practices after the latest Google Algorithm updates.

Google Ads Strategy

This 1-day masterclass on Google Ads Strategy deep dives on how to optimise your Google Ads campaigns to perfection. Understand the new Google Ads campaign types, the recent Google Ads changes and walkthrough all Google Ads campaign types including Search, Performance Max, Video, Demand Gen and Display.

Enterprise Sales Success
Enhance your enterprise sales process with our engaging virtual three-part series on Enterprise Sales Success. Each masterclass is designed to address a specific stage of the sales journey, offering targeted insights and actionable strategies. With each masterclass capped at 1.5 hours, you’ll gain practical knowledge that can be immediately applied to your role. The virtual format provides flexibility and convenience, making it perfect for busy professionals like yourself!
Exceptional Communication

Strengthen key communication abilities applicable in multiple business scenarios with our engaging virtual three-part on Exceptional Communication. This series is designed to enhance professional communication skills across various domains. Each masterclass is crafted to build essential competencies that improve how participants present, write, and tell stories in a business context. With each masterclass lasting just 1.5 hours, you’ll acquire practical knowledge that you can immediately apply in your role. The virtual format offers flexibility and convenience, making it an excellent choice for busy professionals like you!

Gen Z Decoded: Winning Marketing Strategies

This virtual masterclass – Gen Z Decoded: Winning Marketing Strategies – is designed for marketers and brand strategists who want to effectively understand and engage with Gen Z. As the newest and most digitally native generation, Gen Z represents a unique challenge and opportunity for brands. This masterclass provides the insights, tools, and strategies needed to craft narratives and campaigns that resonate deeply with this demographic.

Content that Converts: Social Media Content Success

This masterclass – Content that Converts: Social Media Content Success – is crafted for marketers seeking to optimise their social media marketing strategies within the dynamic and culturally diverse Southeast Asian market. With a focus on understanding regional digital behaviours, platform-specific tactics, and content creation, this course provides marketers with the tools and insights needed to effectively engage audiences and drive results in Southeast Asia.

From Likes to Leads: Turning Social Media Insights into Gold

This advanced, interactive masterclass, From Likes to Leads: Turning Social Media Insights into Gold, is designed to equip participants with the skills and tools needed to effectively analyse social media data. Through a combination of hands-on exercises and real-world case studies, participants will gain in-depth knowledge of how to interpret diverse data signals from various platforms.