In-house training

Looking for customised training solutions to upskill your marketing team?

We at MARKETING-INTERACTIVE understand the need for marketing leaders to ensure that your team is well-equipped with the necessary skillsets and expertise to scale your marketing game in today’s highly competitive and saturated marketing landscape.

Topics we cover include the following:

Content marketing

Content marketing today focuses on personalised, interactive experiences driven by digital insights. Integration of technology enhances engagement and conversion rates across digital platforms.

Crisis communications

It is key to prioritise transparent, real-time messaging, leveraging technology for rapid response and proactive engagement to manage reputation effectively in an ever-evolving digital landscape.

Customer & user experience

Customer and user experience are vital because they influence satisfaction, retention, and brand perception, ultimately determining business success by fostering loyalty and driving growth.

Gen AI

Marketers leverage Gen AI, a generation of consumers born into AI-driven environments, by providing hyper-personalised, adaptive experiences across digital channels to maximise engagement and conversions.

Digital commerce marketing

Digital commerce thrives with personalisation, immersive experiences, and seamless omnichannel integration, revolutionising customer engagement, retention, and conversion strategies for businesses worldwide.

Social media marketing

With emphasis on authenticity, video content, and community building along with digital tools drive hyper-personalisation, it is important to keep in mind how ethical practices and privacy concerns shape strategies.

Brand management

Brand management prioritises authenticity, sustainability, and social responsibility. While digital tools aid in real-time reputation monitoring, while immersive experiences foster stronger emotional connections with consumers.

Marketing analytics

Marketing analytics utilises AI and machine learning for deep insights into consumer behaviour, enabling data-driven decision-making and personalised campaigns across diverse digital channels.

Not seeing a topic you are looking for?

Fret not, we are here for you (we will even do your homework for you!). We have curated an esteemed panel of expert trainers with tremendous tactical and strategic experiences, as well as domain knowledge. We’re more than happy to collaborate with these experts to create a programme designed for YOU, addressing the latest trends and needs to fill the current skill and knowledge gaps your team is facing. It is time to be future-ready, and we want you to take centre stage.

Want to find out more?

Reach out to us today. We will set the training in motion for you to achieve your marketing goals.

Sheela Nazir

Regional Assistant Production Manager, Masterclass
Norsheelaf@marketing-interactive.com

Stephanie Izevbigie

Regional Conference Producer
stephaniei@lighthousemedia.com.sg