AI Applications in Digital Marketing
Time: 9am – 1pm (GMT+8) , Virtual
2 February 2026, Monday
Overview
This masterclass – AI Applications in Digital Marketing – provides a practical, hands-on exploration of how AI is revolutionising digital marketing. Participants will learn to integrate AI tools across the entire marketing workflow—from automating customer journeys and analysing audience insights to generating campaign assets and optimising performance. Through guided walkthroughs and exercises, you’ll discover how to harness AI for campaign planning, customer research, and marketing analytics, as well as image, video, and web creation. By the end of the session, you’ll be equipped to design AI-powered marketing automation flows, craft data-driven campaigns, and apply emerging AI technologies to drive creativity, efficiency, and measurable results.
Key learning outcomes:
- Understand how AI transforms each stage of digital marketing for better efficiency and ROI.
- Use AI tools to uncover customer insights and market trends.
- Build automated marketing workflows that personalise customer experiences.
- Apply predictive analytics to plan and optimise campaigns.
- Analyse performance data using AI to make informed marketing decisions.
- Generate brand-aligned visuals instantly with AI image tools.
- Create engaging short-form videos using AI-powered platforms.
- Design and enhance websites faster with AI-assisted coding tools.
- Evaluate and integrate the most effective AI tools into daily marketing tasks.
- Develop a future-ready AI roadmap to stay ahead of digital marketing trends.
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- SEO Directors
- SEO Managers
- SEO Executives
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Informative and fruitful!
Marketing & Communications Executive
ESSEC Business School
Very practical and helpful! Practical demos of how to use various AI tools.
Director of Marketing, Recruitment & Admissions
ESSEC Business School
This session is so practical, I was able to try the tips while the masterclass is ongoing!
Digital & PR Director
Mang Inasal Philippines
It's a very useful crash course to brush up on the latest best practices with AI tools for marketing.
Content & Event Specialist
ESSEC Business School
It's a practical and detailed oriented session.
Senior Designer
ESSEC Business School
Very insightful and practical on using AI tools.
Marketing Executive
Luen Heng F&B
This masterclass is an eye opening on the AI platforms are a lot out there and the functions and uses are covered for us to experience it.
Senior Marketing Executive
Scholastic Asia
It's an informative session to help the organisation to consider what solution can help address efficiency in providing research, insights, or even suggestions on content writing..
Digital Marketing Manager
Scholastic Asia
Awesome! Covered a lot of topics in AI with live demo.
Marketing Manager
Scholastic Asia
A difficult topic interpreted and instructed in a practical and easy to understand way.
Regional Director, Asia
Scholastic Asia
Agenda
AI Fundamentals in Digital Marketing
Explore the latest AI trends, current applications, and essential tools transforming marketing. Learn how to automate workflows and integrate AI into your day-to-day marketing operations.
Exercise: Build an AI-powered marketing automation flow.
AI-Driven Strategy & Campaign Planning
Discover how to apply AI for customer research, campaign forecasting, and marketing analytics. Use data-driven insights to design smarter, performance-oriented campaigns.
Exercise: Develop a data-backed campaign plan using AI insights.
AI for Creative & Technical Execution
Learn hands-on applications of AI in image generation, video creation, web design, and coding to enhance creativity and efficiency in content production.
Exercise: Create AI-generated visual and video assets for your business.
REGISTER TODAY
LIMITED TIME OFFER
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**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.