AI Applications in Digital Marketing
Time: 9am – 2pm (GMT+8)
Overview
This 1-day masterclass on AI Applications in Digital Marketing explores the world of AI and learn how to leverage the latest technologies in digital marketing! Understand the current AI landscape and learn how to use AI-powered tools to optimise your workflow and unlock new growth opportunities.
Key learning outcomes:
- Understand the current and future AI Landscape
- Explore the latest AI-Powered Tools
- Learn how to leverage AI for Video and Image generation
- Learn how to utilise AI for SEO
- Learn how to use AI to analyse marketing data
- Learn how to create your own ChatGPT
Who should attend
Marketing executives including the following functions:
- Market Leads
- Brand Directors
- Brand Managers
- Digital Strategy Directors
- Digital Strategy Managers
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Understand the current and future AI Landscape
- Understand current AI capabilities
- Understand AI’s Impact on the Digital Marketing Landscape
- Understand upcoming AI trends
Explore the latest AI-Powered Tools
- Explore the latest AI tools for:
- Marketing research
- Video and Image Generation
- Content development
- Productivity & Coding
- Hands-on exercise: Create an AI-Powered Video for your business – In this exercise, participants will develop a marketing video for a business of choice, via leveraging AI tools.
- Hands-on exercise: Create an AI-Powered Social Media Calendar for your business – In this exercise, participants will develop a complete Social Media calendar for a business of choice, via leveraging AI tools.
Learn how to utilise AI for SEO
- Learn how to use AI tools to conduct competitive analysis
- Learn how to use AI tools to analyse SEO data
- Learn how to use AI tools to optimise existing pages
- Learn how to use AI tools to develop SEO-Friendly content
- Hands-on exercise: Use AI to analyse competition and optimise an existing webpage – In this exercise, participants will use AI to conduct competitive analysis and optimise an existing webpage, for a business of choice.
Learn how to use AI to analyse marketing data
- Learn how to use AI to analyse marketing data and uncover actionable insights for:
- Google Ads
- Google Analytics
- SEO
- Hands-on exercise: Use AI to analyse your Google Analytics performance – In this exercise, participants will use AI to analyse marketing data and uncover insights, for a business of choice.
Learn how to create your own ChatGPT
- Learn how to create your own, functional ChatGPT!
- Hands-on exercise: Develop your own ChatGPT – In this exercise, participants will create their very own ChatGPT.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
Request For Brochure
Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For Malaysian-based companies, this course is HRDC claimable, as per allowable cost matrix
****The mode of delivery for this virtual class is Zoom.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.