AI-Assisted SEO Strategy
Time: 9am – 2pm (GMT+8)
Overview
This 1-day masterclass on AI-Assisted SEO Strategy explores how to utilise AI to scale your Organic Search traffic safely and efficiently! The course will teach you tried and tested ways to utilise AI to grow your organic traffic, alongside must-know SEO tactics and best practices after the latest Google Algorithm updates.
Key learning outcomes:
- Understand the impact of the latest Google Algorithm updates
- Learn how to rank on SERPs using holistic SEO principles
- Develop a complete SEO Strategic Roadmap
- Learn how to leverage AI to develop SEO-Friendly content
- Learn how to utilise AI for SEO safely
- Understand the future SEO in the era of AI
Who should attend
Marketing executives including the following functions:
- SEO Directors
- SEO Managers
- SEO Content Managers
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Digital Project Managers
- Content Writers
- Content Creators
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Understand the impact of the latest Google Algorithm updates
- Latest updates in Google SERPs
- Latest Google Algorithm updates
- Generative AI implications in SEO
Learn how to rank on SERPs using holistic SEO principles
- Understand the weight and influence of the various ranking factors
- Understand semantic SEO and how it affects rankings
- Learn how to develop a holistic SEO map
- Hands-on exercise: Develop a holistic SEO map for your business – In this exercise, participants will work on keyword research and creating a complete content map for a business of choice.
Develop a complete SEO Strategic Roadmap
- Learn how to audit your existing SEO Performance
- Learn how to use AI to analyse SEO data
- Learn how to develop a complete SEO Strategic Roadmap
- Hands-on exercise: Develop a complete SEO Strategic Roadmap for your business – In this exercise, participants will work on auditing their current SEO Performance and subsequently they will use the findings to develop a holistic SEO Strategy for a business of choice.
Learn how to leverage AI to develop SEO-Friendly Content
- Understand where, when and how to use AI for content creation
- Learn how to leverage AI to develop data-driven SEO Content ideas
- Learn how to leverage AI to develop SEO-Friendly Content
- Learn how to edit AI-Generated Content to keep your website safe
- Hands-on exercise: Develop SEO-Friendly content for your business – In this exercise, participants will use AI to develop SEO-Friendly content for a business of choice.
Understand the future of SEO in the era of AI
- Understand the impact of Generative Search Results
- Identify SEO opportunities beyond Google Search
- Walkthrough the latest SEO AI tools
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.