AI for Google Ads
Time: 9am – 1pm (GMT+8), Virtual
20 May 2026, Wednesday
Overview
This masterclass – AI for Google Ads – equips marketing professionals at every level, from CMOs to account executives, with the AI skills needed to structure, launch, and optimise Google Ads campaigns more efficiently.
Across three core modules, you’ll learn how Google’s AI algorithm and Smart Bidding actually work, how to set up campaigns correctly from the start, how to generate high-converting ads at scale (20 ads in under 30 minutes), and how to detect and respond to performance shifts before they hurt results.
The masterclass goes beyond theory by having you build two practical AI agents, one for asset generation and one for reporting and optimisation, so you leave with working tools, not just knowledge, and the ability to operate like a senior PPC strategist without expanding your team.
Key Learning Outcomes:
- Structure campaigns the way Google’s AI prefers
- Launch high-performing Ads in under 20 minutes
- Generate unlimited keyword + messaging angles
- Detect performance decay early (QS, CTR, CPC shifts)
- Analyse data like a senior PPC strategist
- Build your own Google Ads AI Agent
- Scale without expanding your team
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- Data Analysts
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Informative and fruitful!
Marketing & Communications Executive
ESSEC Business School
Very practical and helpful! Practical demos of how to use various AI tools.
Director of Marketing, Recruitment & Admissions
ESSEC Business School
This session is so practical, I was able to try the tips while the masterclass is ongoing!
Digital & PR Director
Mang Inasal Philippines
It's a very useful crash course to brush up on the latest best practices with AI tools for marketing.
Content & Event Specialist
ESSEC Business School
It's a practical and detailed oriented session.
Senior Designer
ESSEC Business School
Very insightful and practical on using AI tools.
Marketing Executive
Luen Heng F&B
This masterclass is an eye opening on the AI platforms are a lot out there and the functions and uses are covered for us to experience it.
Senior Marketing Executive
Scholastic Asia
It's an informative session to help the organisation to consider what solution can help address efficiency in providing research, insights, or even suggestions on content writing..
Digital Marketing Manager
Scholastic Asia
Awesome! Covered a lot of topics in AI with live demo.
Marketing Manager
Scholastic Asia
A difficult topic interpreted and instructed in a practical and easy to understand way.
Regional Director, Asia
Scholastic Asia
Agenda
Understanding Google’s AI-Powered Advertising System
How Smart Bidding, audiences, conversion signals, Performance Max, and keyword strategies work together within Google’s AI-driven advertising ecosystem.
Creating High-Converting Ads with AI
Using AI tools to generate ad copy, visuals, and video assets quickly while maintaining strong messaging and creative performance.
Optimising Google Ads Campaigns with AI
Leveraging AI to analyse performance trends, guide optimisation decisions, and scale campaigns effectively.
Building Your Own AI Workflows for Google Ads
Creating practical AI agents to automate ad generation, reporting, and campaign optimisation.
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.