AI for SEO
Time: 9am – 1pm (GMT+8), Virtual
14 May 2026, Thursday
Overview
This masterclass – AI for SEO – teaches marketing professionals at every level, from CMOs to SEO specialists, how to use AI to structure, create, and optimise website content for both Google and large language models (LLMs).
Across three core modules, you’ll learn how Google and LLMs evaluate content, authority, and relevance, how to build a solid SEO foundation using AI-powered keyword clustering and topical mapping, and how to produce and optimise 10+ pages in under 30 minutes.
The masterclass also covers performance analysis and content decision-making, knowing when to update, repurpose, or retire pages, and has you build two practical AI agents, one for SEO content creation and one for reporting and optimisation, so you leave with real, working tools and the ability to run a full SEO operation at scale without expanding your team.
Key Learning Outcomes:
- Structure content and websites the way LLMs prefer
- Produce high-quality, optimized pages in under 20 minutes
- Optimise existing website pages for Google and LLMs
- Analyse SEO metrics like a senior SEO strategist
- Build your own SEO AI Agent for audits and reporting
- Scale content and SEO operations without hiring a team
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- SEO Specialists
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Informative and fruitful!
Marketing & Communications Executive
ESSEC Business School
Very practical and helpful! Practical demos of how to use various AI tools.
Director of Marketing, Recruitment & Admissions
ESSEC Business School
This session is so practical, I was able to try the tips while the masterclass is ongoing!
Digital & PR Director
Mang Inasal Philippines
It's a very useful crash course to brush up on the latest best practices with AI tools for marketing.
Content & Event Specialist
ESSEC Business School
It's a practical and detailed oriented session.
Senior Designer
ESSEC Business School
Very insightful and practical on using AI tools.
Marketing Executive
Luen Heng F&B
This masterclass is an eye opening on the AI platforms are a lot out there and the functions and uses are covered for us to experience it.
Senior Marketing Executive
Scholastic Asia
It's an informative session to help the organisation to consider what solution can help address efficiency in providing research, insights, or even suggestions on content writing..
Digital Marketing Manager
Scholastic Asia
Awesome! Covered a lot of topics in AI with live demo.
Marketing Manager
Scholastic Asia
A difficult topic interpreted and instructed in a practical and easy to understand way.
Regional Director, Asia
Scholastic Asia
Agenda
Understanding Google and LLM Search Algorithms
How Google and AI-driven search engines evaluate relevance, authority, user intent, and topical signals to determine visibility.
Optimising Content for SEO and LLM Discovery
Using AI tools for keyword clustering, topical mapping, and on-page optimisation to strengthen search and AI visibility.
Creating and Scaling SEO Content with AI
Leveraging AI to generate, structure, and optimise content efficiently across multiple pages and topics.
Automating SEO Insights and Optimisation with AI
Using AI to detect performance patterns, guide content decisions, and automate reporting and optimisation workflows.
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.