AI-Powered SEO Strategy
Time: 9am – 1pm (GMT+8)
Location: Virtual
Overview
Unlock the power of AI in transforming your SEO strategy with this comprehensive masterclass. This 1-day masterclass, AI-Powered SEO Strategy, explores the impact of AI on search engines and optimisation, and discover how to leverage cutting-edge AI tools to streamline your efforts. Gain hands-on experience in crafting AI-friendly SEO strategies, building effective performance reports, and mastering on-page SEO and link-building best practices through real-world examples. Equip yourself with the skills to drive impactful and measurable SEO success.
Key Learning Outcomes:
- Understand the impact of AI in Search Engine Optimisation
- Understand the impact of AI Search engines
- Learn how to leverage AI tools to streamline your SEO efforts
- Develop a complete AI-friendly SEO Strategy
- Develop a complete SEO performance Report
- Walk-through On-Page SEO examples and best practices
- Walk-through Link Building examples and best practices
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- SEO Directors
- SEO Managers
- SEO Executives
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions:
- Impact of Generative AI Results to search results
- Impact of AI Search engines to organic search traffic
- Google Search Console Walkthrough
- Set-up SEO Reporting
- Semantic SEO Content Strategy & Sitemap Planning
- AI-Assisted Competitive Analysis
- On-Page SEO & Index Optimisation
- Link Building Tactics
Exercises:
- Develop a top-level SEO report for your business
- Audit and optimise x2 website pages as per the On-Page SEO best practices
- Develop a Link Building Outreach Strategy for your business
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.