Brand Voice
12 March 2026, Singapore
9am – 5pm (GMT+8)
Overview
Every brand is unique. Yet, most end up talking in vanilla-speak.
Brands that choose not to swim in a sea of sameness, identify their unique brand voice. The ability to write right for your brand’s unique voice is critical. It can make the difference between building a great brand and a logo no one remembers.
This masterclass – Brand Voice – helps you uncover your brand’s unique voice. And details the fundamentals of good brand writing. It is a hands-on, experiential workshop that traverses multiple media and explores the writing skills needed for good brand communication in Film, Online Content, Outdoor, Social and more.
Key learning outcomes:
- Recognise the elements of a unique brand voice – Understand what makes a brand’s tone of voice distinct and how to identify it.
- Differentiate strong writing from weak communication – Gain practical tips to separate purposeful, persuasive writing from plain text or “mere typing.
- Adapt writing style across platforms – Learn the nuances of tailoring your brand’s message for different media such as social, digital, and print.
- Apply theory to real-world briefs – Practise responding to actual creative briefs to develop hands-on problem-solving skills.
- Discover your brand’s tonal identity – Pinpoint the unique words, rhythm, and style that set your brand apart from competitors.
- Develop creative concepts with clarity – Learn how to transform ideas into structured messaging that aligns with brand strategy.
- Craft compelling brand stories – Translate concepts into engaging narratives that connect with audiences on an emotional level.
- Strengthen collaboration in writing tasks – Experience working individually or in groups on briefs, improving both creative output and teamwork.
- Refine copy for impact – Practise editing and polishing writing to create “verbal jewels” that resonate with clarity and precision.
- Build confidence in expressing brand voice – Leave the session with actionable tools and confidence to apply your brand’s unique tone in any communication channel.
Who should attend
Clients, Writers and Art Directors who want to appreciate how a brand can have a distinct voice and walk the talk in today’s multi-media landscape.
About the trainer
About the trainer
Farrokh Madon
Chief Creative Officer at PIRATE
In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 200 prestigious advertising awards. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. He has won the Best of Show at AdFest, multiple Gold Spike Awards and Cannes Lions, numerous D&AD accolades and the only Grand Prix in the history of the Effie Awards in Singapore. During his career, he has led creative departments at BBDO, McCann, Y&R, Wunderman Thompson and Dentsu B2B.
Farrokh is also a winner of the Creative Director Of The Year Award given by the Institute of Advertising Singapore, at its Hall Of Fame Awards.
Outside advertising, Farrokh has written a novel. It briefly sat on the Top Sellers shelf of bookstores in Singapore.
Agenda
- Define a distinct brand voice that sets you apart
- Write with clarity, purpose and impact
- Adapt your tone across platforms and media
- Apply skills through live creative briefs
- Get expert feedback to sharpen your craft
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.