Content Creator Masterclass
Overview
Get Up Close with Singapore’s Favourite Creators — Sya and Annette Lee!
Step inside the creative minds of two of Singapore’s most beloved content creators — Sya and Annette Lee — as they pull back the curtain on how they turn everyday moments into relatable, viral content that keeps audiences hooked.
Join Sya and Annette at the exclusive Content Creator Masterclass as they share their creative journeys, storytelling strategies, and secrets to building relatable characters and content that connects. Expect insider tips, candid conversations, and plenty of laughs.
Whether you’re an aspiring creator, a marketer looking to sharpen your brand storytelling, or just curious about what really goes on behind the scenes — this is your chance to learn directly from two of the best in the game.
Expect real talk, hands-on tips, and a whole lot of fun — because learning is always better when you’re laughing.
Come for the insights. Stay for the stories. Leave ready to create content that hits home.
Key Learning Outcomes:
Create Memorable Characters
Learn simple techniques to develop relatable characters that leave a lasting impression.
Master Platform-Specific Content Strategies
Understand what works on TikTok, Instagram, Facebook, and YouTube
Adapt Content for Audience and Platform
Tailor content based on audience demographics, life stages and platform behaviours for greater reach and impact.
Apply a Proven Creative Process
Gain a step-by-step guide from ideation to scripting, filming and editing — ready for immediate use.
Craft Powerful Content Hooks
Learn how to create scroll-stopping hooks that capture attention and boost engagement.
Build and Nurture Online Communities
Explore best practices and tools for growing engaged communities across platforms.
Engage Audiences Effectively
Use strategies like comment priming, content timing and keyword throttling to drive interaction.
Manage Crisis Situations Online
Be equipped with best practices for handling social media backlash and PR challenges.
Handle Negative Comments Professionally
Get practical tips to manage negativity and protect your mental well-being as a content creator.
Stay Authentic in Content Creation
Understand why authenticity matters and how to balance it with content performance.
MEET YOUR CREATORS
Annette Lee
Annette Lee (李安) is a Singaporean filmmaker, actor, and singer- songwriter. She is best known for her videos that she creates on social media, where she consistently connects with more than 2 million people monthly.
A storyteller at heart, Anne4e sees her work in film, comedy and music as ways of telling tales that can touch lives In addition to writing “The Cai Fan Song” from her own series “The Ann & Ben Show”, she has also performed her original music at festivals like Baybeats and Mediacorp specials. In 2020, She also released her second album titled “Song For The Underdog” produced by 5x Grammy winning producer Jerricho Scroggins. The title track went on to win the National Youth Music Award in 2020. In 2021, she was also the face of the Singapore Government’s vaccination campaign.
Sya
Meet Sya – your favourite hijabi gal with a knack for making people laugh! Known for her bubbly personality and comedic flair, she’s a content creator who knows how to keep things fun. When she’s not busy making you chuckle with her hilarious skits or quirky song creations, you’ll catch her drawing, gaming, and diving into all things nerdy. Whether she’s reviewing the coolest finds or just being her authentic, silly self, Sya’s content always feels like a breath of fresh air. Her realness and humour make her an instant fan favourite – no wonder everyone’s obsessed!
Agenda
This session will be led by Sya.
Adaptation of content in social media
Creative Process
- Sharing Sya’s creative process
- Ideation process
- Scriptwriting process
- Filming
- Editing
Authenticity
- Sharing the importance of authenticity
- Real life examples of how authenticity converts well in social media
Q&A
Morning networking break
This session will be led by Annette Lee.
The secret to making memorable characters
Platform-specific Content Strategies
- Balancing and managing content effectively across key social media platforms: TikTok, Facebook, Instagram, and YouTube
Audience Management and Community Building
- Effective audience engagement strategies
- Best practices for building and nurturing online communities
Crisis Management Essentials
- Best practices for responding to a public relations crisis online
- Immediate steps and effective communication strategies during critical scenarios
Downsides to online content creation
- How to deal with negative comments
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
Request For Brochure
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Register today
LIMITED TIME OFFER
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Singapore (In-person)
25 June 2025, 9am –12pm GMT+8
Early bird ends 30 April 2025
Early bird promotion – Savings up to 25%!
SGD529 389
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.