Content that Converts: Social Media Content Success

Date: 21 – 22 November 2024
Time: 9am – 1.30pm (GMT+8)
Location: Virtual

Overview

This masterclass – Content that Converts: Social Media Content Success – is crafted for marketers seeking to optimise their social media marketing strategies within the dynamic and culturally diverse Southeast Asian market. With a focus on understanding regional digital behaviours, platform-specific tactics, and content creation, this course provides marketers with the tools and insights needed to effectively engage audiences and drive results in Southeast Asia.

Key Learning Outcomes:

Understanding Regional Digital Behaviour: Develop a comprehensive understanding of digital behaviours, key statistics, and trends across Southeast Asia to inform targeted marketing strategies.
Platform-Specific Strategies: Learn about the most popular social media platforms in the region and how to tailor strategies to each platform to maximise engagement.
Content Creation for Diversity: Acquire skills in creating content that resonates with Southeast Asia’s culturally and demographically diverse audiences, using successful campaign case studies as guides.
Influencer Marketing: Explore the nuances of influencer marketing in Southeast Asia, including how to select and manage influencers effectively to enhance brand reach.
Staying Relevant with Trends: Identify and adapt to current and emerging social media trends in the region to ensure your strategies remain effective and up-to-date.
Hands-on Application: Participate in workshops and interactive sessions that provide practical experience in creating targeted social media content and developing campaign ideas.

Who should attend

These key learnings are designed to empower participants with the knowledge and skills needed to develop and execute successful social media content strategies tailored specifically to the Southeast Asian market, including the following functions:

Entrepreneurs and Business Owners
Brand Managers
Digital and Social Media Managers
Influencer Marketing Specialists
Content Creators and Strategists
Creative Directors
E-commerce Professionals
Communication and PR Professionals
Market Researchers
Advertising and Media Buying Professionals

This masterclass aims to provide a holistic understanding of Gen Z and equip professionals from various fields with the knowledge and skills needed to effectively engage with and cater to the latest trend-setting demographic. This is suitable for anyone whose target market comprises Gen Z consumers, including the following functions:

Business Owners/Entrepreneurs
Startup Founders
Marketing and Digital Managers
Social Media Managers
Influencer Marketing Professionals
Brand Strategists
Creative Directors
Communication and PR Professionals
Educators and Trainers
Market Researchers

Why you should attend

Quick, Targeted Insights: Bite-sized virtual masterclasses deliver focused learning with minimal time commitment, perfect for busy professionals like yourself.
Enhanced Engagement: Short, concise sessions keep participants attentive and engaged, ensuring effective knowledge retention.
Flexible and Convenient: Easily fit into tight schedules and accessible live or on-demand, offering flexibility in learning.
Cost-Effective: Efficient to produce, allowing for frequent sessions that keep teams up-to-date without breaking the budget.
Continuous Learning: Regularly scheduled masterclasses provide ongoing education, helping participants stay current with the latest trends and practices.
Scalable Training: Ideal for delivering consistent, impactful training across larger teams or organisations.

About the trainer

Knox Balbastro

Social Media & Global E-commerce

Content Strategist

An expert in the SEA social media landscape and global e-commerce content strategy, Knox Balbastro is recognised for her unwavering passion for marketing innovation and a commitment to excellence. She has etched an impressive career path marked by transformative experiences working with a mix of global clients at multinational agencies such as BBDO-Guerrero, TBWA-SMP, and MullenLowe Singapore.

Knox brought her unique flair to the realm of entertainment and storytelling as a social media creative lead for the Disney account at Digitas. She created campaigns for Disney, Marvel and Star Wars– creating magical experiences that captivated fans in Southeast Asia. Her knack for blending creativity with strategic vision played a crucial role in enhancing Disney's brand presence across various social media platforms.

She also took on a role as a staff content strategist at Alibaba. Knox played a pivotal role in navigating the intricate landscape of one of the world's foremost e-commerce and technology conglomerates. Her tenure involved creating brand stories and spearheading content for sales like 11.11 and Black Friday. Knox's insights and creative prowess was instrumental in driving sales and shaping strategies that resonated with diverse audiences.

Testimonials

Trainer is professional and knowledgeable. Definitely enriching!

Producer
Ministry of Education (Singapore)

It was informative and enlightening.

Senior Manager, Corporate Communications
Singapore Management University

Very informative and many takeaways.

Media Producer
Ministry of Education (Singapore)

Key sessions:

Get an overview of digital behaviour across Southeast Asia, with a focus on key statistics and emerging trends.
Learn platform-specific strategies to maximise engagement and reach.
Learn how to tailor content to cater to Southeast Asia’s culturally and demographically diverse audiences.
Analyse case studies of successful campaigns that effectively resonated with local markets.
Engage in hands-on activities to develop impactful social media content.
Participate in group discussions and feedback sessions to refine your content creation skills.
Apply learned concepts to create targeted social media content that appeals to diverse audiences.
Learn how to select and manage influencers effectively to enhance your brand’s presence in the region.
Learn how to adapt your strategies to keep your marketing efforts relevant and effective.
Participate in group activities and brainstorming sessions to generate fresh content ideas for different platforms.
Collaborate with peers to create innovative content strategies tailored to the Southeast Asian market.
Present your content ideas developed during the interactive session.
Receive feedback and engage in discussions to refine and enhance your strategies.

Please contact

Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg

Request For Brochure

Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.

Register today

LIMITED TIME OFFER

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)